The North Macedonia passenger cars market in 2023 highlights key trends in fleet development and fuel composition. New passenger cars by type of engine fuel illustrate the structure of registrations in 2023, while the total number of passenger cars between 2018 and 2023 shows how the fleet has evolv ...

Chocolate confectionery continues to be North Macedonia’s most popular snack by far in 2025. However, significant price rises, caused by soaring global prices of cocoa, due to poor harvests, is expected to dampen volume sales to an extent, and in particular for more premium dark chocolate offerings ...

Savoury snacks is expected to register moderate current value and volume growth in North Macedonia in 2025. Nuts, seeds and trails account for most value sales and are also expected to register the highest value and volume growth in 2025. Their healthy growth is due to their healthier positioning, a ...

While gum is expected to register moderate current value growth in North Macedonia in 2025, volume growth is expected to fall marginally, partly due to continuing population decline. Chewing gum continues to account for most value sales and is also expected to register the highest value growth. Brea ...

It is expected to be a positive picture for ice cream in North Macedonia in 2025, with both healthy current value and volume growth. Increasing premiumisation supported value sales. Impulse ice cream continues to account for most value sales and is also expected to register the highest value growth. ...

It is a stable picture for snacks in North Macedonia in 2025, with modest current value and volume growth, though continuing population decline dampens volume sales to an extent. There is innovation across all snacks, with offerings keeping in line with global trends. In addition, the stand-out in ...

It is expected to be a positive picture for sweet biscuits, fruit snacks and snacks bars in North Macedonia in 2025, with both healthy current value and volume growth. Premiumisation, aligned with a healthier positioning, support value sales. This is particularly strong among Millennials and Gen Z, ...

Sugar confectionery is expected to see a fall in volume sales in sugar confectionery in North Macedonia in 2025. Several factors lead to the decline. Continuing population decline and also maturity in products such as mints, boiled sweets and other sugar confectionery, dampen volume sales. In additi ...

Wine continued to outperform beer in terms of volume growth in North Macedonia in 2024. Consumer interest in wine remained strong, thanks to the expanding choice of high-quality still red and white wines. Wine also benefited from a growing on-trade presence as the local foodservice landscape evolved ...

RTDs - entirely comprised of spirit-based varieties - recorded positive volume growth in North Macedonia in 2024. This was supported by successful new product launches from Finnish company Olvi Oyj, which gained popularity thanks to their perceived appealing taste and robust market distribution. Eur ...

Due to the maturity of rakija, vodka, and brandy, combined with a declining legal drinking age population, spirits category experienced limited growth in North Macedonia in 2024. In addition, price increases were less pronounced than in previous years, some spirits brands remained unaffordable for i ...

Volume sales of alcoholic drinks in North Macedonia continued to grow steadily in 2024. Although the prices of alcoholic beverages rose, the increase was less pronounced than that of food and non-alcoholic drinks. However, some alcoholic drink brands remained unaffordable for increasingly price-sens ...

Volume sales of beer in North Macedonia continued to see modest growth in 2024, despite lingering price increases stemming from earlier inflation. The year featured a number of major international sporting events, including the Paris Olympic Games and numerous football, basketball, and handball tour ...

Thanks to a continued strong performance from Carlsberg’s Somersby, cider/perry registered solid volume growth in North Macedonia in 2024. In terms of current value growth, its performance was even more robust, supported by moderate price increases. However, competition within the category remains l ...

Social acceptance of tobacco consumption continued to decline in North Macedonia, driven by increasing health awareness, particularly among younger consumers. This resulted in fewer individuals taking up smoking. The ongoing shift toward reduced-harm alternatives supported solid value growth in the ...

With growing interest among younger consumers, particularly young professionals and aficionados, cigars recorded strong upper single-digit volume growth in North Macedonia in 2024. Despite their higher price point, cigars outperformed cigarillos, which are perceived as offering less value due to dis ...

In 2024, tobacco in North Macedonia experienced significant volume decline, driven by the rapid decrease in cigarette consumption and smoking prevalence due to the growing impact of the healthy living trend, alongside economic conditions that led many consumers to quit smoking. This trend was furthe ...

The rising influence of the healthy living trend, a continued decline in smoking prevalence, shifting consumer preferences, and rising interest in alternatives such as heated tobacco products and smoking tobacco - particularly fine cut tobacco - contributed to a significant double-digit decline in v ...

Value sales of depilatories increased in 2024, supported by shifting consumer preferences, alongside ongoing innovation and technological advancements within the category. There is a growing demand for convenient, easy-to-use hair removal solutions, with consumers increasingly seeking quick and effe ...

In 2024, value sales of skin care in North Macedonia registered a modest single-digit increase. This growth was supported by ongoing evolution driven by trends that aligned with changing consumer preferences and the latest scientific and technological advancements. The strong performance of skin car ...

Value sales of fragrances increased in North Macedonia in 2024, despite ongoing demographic challenges. Social media platforms, particularly TikTok and Instagram, played a key role in shaping consumer trends and driving demand within fragrances. Consumers increasingly gravitated towards subtle, natu ...

Value sales of sun care saw a strong, double-digit increase in North Macedonia in 2024. Growth was largely driven by prolonged periods of hot and sunny weather, which significantly increased consumer demand for sun protection products. The intense summer months of June, July, and August brought with ...

In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, ...

Value sales of mass beauty and personal care increased in 2024 due to robust demand from price-sensitive shoppers, particularly amid the ongoing impact of inflation. Mass colour cosmetics was the largest and most dynamic category during 2024. This growth was primarily driven by the ongoing influence ...

Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ...