Volume sales of in-car entertainment remain in a negative slump in Turkey in 2025, continuing an ongoing trend. This poor performance is being heavily influenced by the widespread use of smartphones across the country, with these ubiquitous devices offering advanced and user-friendly navigation and ...

Volume sales of home audio and cinema remain in a negative slump in Turkey in 2025. This is due to ongoing competition from other in-home entertainment options. For example, hi-fi systems and digital media player docks face diminishing popularity, as they are increasingly viewed as outdated by consu ...

Wireless headphones is the winning category in consumer electronics in Turkey in 2025, seeing slightly stronger volume growth than the well-performing wearable electronics. Within this, TWS earbuds is seeing the overall strongest growth. Demand for True Wireless Stereo (TWS) earbuds is primarily dri ...

Imaging devices remain in a negative slump in Turkey in 2025, due to the ongoing decline of interest in light of the photography capabilities of smartphones. Indeed, ubiquitous and multi-use smartphones continue to see strong developments in camera quality, including editing capabilities and other f ...

Sales of mobile phones are achieving marginal volume growth in Turkey in 2025, driven by baseline demand for smartphones. Smartphones are deemed necessary devices for consumers, which are valued for their multifunctionality. However, growth rates in smartphones are slowing down, as the local market ...

Sales of wearable electronics are seeing strong volume growth in Turkey in 2025, driven by demand for all-but-one categories within wearable electronics, which are all seeing similar growth, with smart wearables showing the most dynamic performance. Only activity bands is in a small volume decline. ...

Volume sales of home video remain in a negative slump in Turkey in 2025, albeit at a low rate of decline than seen in 2024. Meanwhile, value sales are showing robust growth, driven by high unit prices causes by ongoing inflationary pressures. Within this environment, many budget-conscious consumers ...

Volume sales of portable players are seeing a positive performance in Turkey in 2025. E-readers is seeing particularly robust growth, and wireless speakers is also faring well. Euromonitor International's Portable Players in Turkey report offers a comprehensive guide to the size and shape of the in- ...

Volume sales of computers and peripherals have rebounded into positive growth in Turkey in 2025, following a double-digit slump seen in 2024. Meanwhile, value sales are stronger, being supported by high prices due to high inflation. Computers is the best-performing category of the two main categorie ...

Volume sales of consumer electronics are seeing positive growth in Turkey in 2025, with value in significant double-digit figures. This indicates stable baseline demand midst high unit prices driven by double-digit inflation. However, sale performances differ across the categories in consumer electr ...

This country report and accompanying data provide a comprehensive overview of Turkey's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and include ...

With inflation remaining high and the country’s GDP still in recovery, Turkish consumers continue to adopt a cautious and conservative approach to spending in 2025. Economic uncertainty has shaped more budget-conscious behaviour, particularly in essential categories such as dairy products and altern ...

The increasing consumer focus on digestive health and immunity has significantly boosted demand for probiotic-rich dairy products in Turkey. Yoghurt and sour milk products, which naturally contain live probiotic cultures such as Lactobacillus and Bifidobacterium, are increasingly preferred as everyd ...

Sales of cheese in Turkey have continued to see strong growth in retail volume terms in 2025, supported by resilient consumer demand and evolving consumption habits. While the average retail unit price of cheese has risen significantly due to ongoing high inflation and the devaluation of the Turkish ...

The increasing consumer preference for healthier and more natural food options is driving significant growth within other dairy in Turkey, mirroring global trends. For instance, more parents are opting for chilled snacks over chocolate for their children, with Turkish parents increasingly seeking he ...

Turkey’s baby food market has been shaped by a combination of global brand activity, economic pressures, and demographic shifts. Leading international companies like Nestlé, Danone, and Hipp have continued to invest in Turkey through expanded product lines and partnerships with local distributors, w ...

Plant-based dairy continues to see significant advancement in the Turkish market, a country with a deep-rooted tradition of consuming animal-derived dairy products. The market is experiencing increasing diversification, with a wider array of plant-based milk and plant-based cheese alternatives becom ...

The strong performance of drinking milk products in the on-trade channel in 2025 is being significantly boosted by the continued popularity and expansion of cafés and chained specialist coffee shops across Istanbul and other urban centres. The number of cafés remains exceptionally high, catering to ...

Butter and spreads in Turkey continues to see steady growth in retail volume terms in 2025. Milk production in Turkey increased significantly in 2024, performing beyond initial projections. This created considerable challenges for the dairy industry. Companies were compelled to absorb and process th ...

With domestic inflationary pressures easing slightly but still eroding purchasing power, current value and retail volume growth rates for sweet biscuits, snack bars and fruit snacks in Turkey in 2025 are expected to be slower than in 2024. Demand remains reasonably robust overall, however, as these ...

Due to soaring inflation, savoury snacks in Turkey is poised to record another high double-digit increase in current value sales in 2025. Inflationary pressures are gradually easing, however, therefore the rate should be substantially lower than in 2024. The ongoing erosion of purchasing power means ...

With domestic inflation still soaring due to the weakness of the lira following more than a decade of unorthodox monetary policy, snacks in Turkey is poised to register another high double-digit increase in current value sales in 2025. Inflationary pressures have recently eased somewhat, however, he ...

Ice cream in Turkey is expected to record double-digit growth in retail volume and current value sales in 2025. Growth in both respects looks set to slow from 2024, as domestic inflation is gradually receding but consumers continue to rein in discretionary spending due to the prolonged cost-of-livin ...

High domestic inflation means gum in Turkey is set to record another double-digit increase in current value sales in 2025. However, with inflationary pressures gradually receding, the rate should be considerably lower than in 2024. While remaining modest due to maturity, volume growth is expected to ...

With domestic inflation remaining very high and global cocoa prices having recently soared due to climate-related production shortfalls, chocolate confectionery in Turkey is poised to record another double-digit increase in current value sales in 2025. Pricing pressures are steadily easing, however, ...