Value sales of yoghurt and sour milk products in Ukraine are expected to record doubledigit growth in 2025, supported by innovation across traditional and contemporary formats. Over the review period, the category has seen dynamic development in flavoured spoonable, drinking, and plain yoghurts. Inn ...

Value sales of drinking milk products in Ukraine are set to record a double-digit rise in 2025, supported by growth drivers and shifting consumer behaviours. Traditional cow’s milk continues to benefit from consumers moving away from grey market alternatives and a growing preference for shelf-stable ...

Value sales of butter and spreads in Ukraine are set to record a double-digit uplift in 2025. These products remain staple items in the average consumer’s shopping basket; however, persistent high inflation has prompted many households to economise. As a result, consumers are increasingly shifting f ...

Value sales of baby food are set to increase in Ukraine in 2025, primarily driven by inflation rather than significant volume growth. Manufacturers are heavily investing in price promotions, noted within baby juices and fruit and vegetable purée segments. However, in an effort to economise, some par ...

Value sales of other dairy products are set to register a double-digit increase in 2025, reflecting shifting consumer behaviours shaped by economic pressures and the war. Chilled dairy desserts and chilled snacks continue to attract strong demand, driven by the need for affordable indulgence amid on ...

Value sales of cheese in Ukraine are projected to record a double-digit increase in 2025. This growth is supported by an expanding assortment driven by the development of wine culture, rising health and wellness trends, increased imports, and growing interest in craft cheese production. Consumers ar ...

Value sales of dairy products and alternatives are projected to record double-digit growth in Ukraine in 2025, despite continued economic pressures. While some economic stabilisation has occurred, retail volume growth remains challenging across many dairy categories. This is largely due to high infl ...

Value sales of plant-based dairy in Ukraine are expected to record a double-digit increase in 2025, supported by stable demand, particularly among younger consumers and coffee enthusiasts who are key to sales of plant-based milk. Euromonitor International's Plant-based Dairy in Ukraine report offers ...

Volume sales of wireless headphones in the Ukraine are rising in 2025, with true wireless stereo (TWS) earbuds remaining highly popular. Wireless has become the default choice for most Ukrainian consumers, especially younger users, students and commuters, who appreciate cable-free listening at a low ...

Volume sales of computers and peripherals are increasing in Ukraine in 2025. The ongoing war is reshaping demand, as non-stationary computing devices - especially laptops and tablets - now clearly outpace traditional desktop computers. Users need portability and independence from the power grid, so ...

Volume sales of mobile phones are rising in Ukraine in 2025. Economic uncertainty continues to shape purchasing behaviour in Ukraine and refurbished or second-hand smartphones are gaining traction as a practical alternative to buying new. In a landscape where affordability is crucial, pre-owned devi ...

Volume sales of home audio and cinema in Ukraine are rising slightly in 2025. Over 2024–2025, the category has been experiencing a pronounced shift towards wireless speakers fitted with rechargeable batteries. Persistent energy disruptions - frequent black-outs and damaged infrastructure - are promp ...

In Ukraine, in-car entertainment continues to lose momentum as pre-installed infotainment systems become increasingly common. Even imported vehicles more than a decade old frequently arrive with factory-fitted speakers and multimedia units, leaving drivers with little incentive to pursue aftermarket ...

Volume sales of imaging devices are rising in Ukraine in 2025, though stagnation is setting in as smartphones continue to replace standalone cameras for most users. Contemporary handsets now provide high-resolution sensors, sophisticated image stabilisation, AI-enhanced photography, and integrated e ...

In 2025, volume sales of wearable electronics are climbing at a double-digit pace in Ukraine. A defining feature of the local wearables landscape is the widespread appeal of low-cost smartwatches that imitate the Apple Watch design. Priced between USD30 and USD100, these devices attract younger buye ...

Volume sales of home video are rising in 2025, and Ukrainian households are moving decisively towards affordable smart TVs. Economic pressure, changing media-consumption habits and the appeal of modern digital features at entry-level prices are all encouraging value-focused purchasing. Consumers who ...

In 2025, volume sales of overall portable players in Ukraine are rising, though the category continues to struggle in line with global patterns. Smartphones now deliver every core function these devices once offered - seamless music playback, access to streaming platforms, extensive storage and Blue ...

Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practic ...

The market for pressure monitoring devices in Ukraine is characterized by a complex interplay of factors, significantly influenced by the ongoing conflict in the region. This situation has created a pressing need for healthcare solutions, driven by an aging population and a strong commitment to mode ...

In 2023, Ukraine’s passenger car market faced challenging conditions but still demonstrated resilience, with new registrations reflecting a gradual recovery from earlier disruptions. Petrol-powered cars continued to dominate new sales, while diesel vehicles maintained a more limited presence compare ...

The United Kingdom represents a dynamic and important market for Internet of Things (IoT) medical devices, largely influenced by the digital transformation initiatives of the National Health Service (NHS), an aging population, and a significant incidence of chronic illnesses. The primary objectives ...

The ongoing war in Ukraine has severely impacted the joint reconstruction devices market. Hospitals and healthcare facilities have redirected their efforts from elective surgeries, such as hip and knee replacements, to urgent trauma care. Consequently, the market for conventional joint reconstructio ...

Chocolate confectionery in the Ukraine is seeing value sales increase in 2025, pushed by the steep rise in the global price of cocoa, even though volume demand is in slight decline. Tablets is seeing particularly high price hikes as the products contain especially high levels of cocoa content. Choco ...

Value sales of gum are increasing in Ukraine in 2025. Within the category, chewing gum continues to outperform and remains the principal driver of overall sales, whereas bubble gum is falling in volume terms. Bubble gum has, however, registered value growth - a consequence of high inflation rather t ...

Value sales of ice cream are rising in the Ukraine in 2025, with the category seeing some resilience during the fullscale war. A comparatively modest rise in average prices, thanks to the dominance of locally manufactured products, has helped to protect demand. Manufacturers are able to keep the uni ...