Construction Market In Turkey 2026-2030 The construction market in turkey is forecasted to grow by USD 78.8 bn during 2025-2030, accelerating at a CAGR of 6.1% during the forecast period. The report on the construction market in turkey provides a holistic analysis, market size and forecast, trends, ...

This IDC study examines how governments in the Middle East, Türkiye, and Africa are rapidly advancing AI policy and regulatory initiatives in response to the technology’s growing societal and economic impact. By reviewing country-level strategies, governance structures, and ethical frameworks, it ou ...

Hospitals and clinics in major Turkish cities like Istanbul, Ankara, and İzmir are increasingly utilizing high-definition flexible endoscopes to improve diagnostic precision and patient outcomes, especially in gastrointestinal, respiratory, and urological procedures. The healthcare system in Turkey ...

In Turkey, off-trade RTD volume sales of concentrates declined in 2025 due to health concerns and increasing prices, which diminished consumer interest. However, the introduction of new liquid concentrate flavours and the category's affordability for lower-income households provided some support. Po ...

Off-trade volume sales of bottled water in Turkey grew in 2025, supported by rising health awareness and demand for natural, high-quality products. Consumers increasingly valued water quality, mineral content, and perceived health benefits, prompting producers to diversify offerings with flavoured, ...

RTD tea recorded strong growth in Turkey in 2025, thanks to its image as a refreshing, healthier alternative to carbonated drinks, supported by the country’s strong tea culture and rising demand for convenience. Reduced-sugar variants remained a key driver, aligning with growing health and wellness ...

Sports drinks recorded modest volume growth in Turkey in 2025, driven by an increase in fitness participation and strong demand from younger, active consumers. However, economic pressures and competition from energy drinks limited overall performance. Regular sports drinks led growth, with on-trade ...

Off-trade volume sales of soft drinks rose in Turkey in 2025, driven by strong growth in bottled water, RTD tea, and RTD coffee, which offset a slower performance in traditional carbonates. Rising unit prices, caused by the devaluation of the Turkish Lira and higher production costs, led consumers t ...

In 2025, RTD coffee recorded strong off-trade volume growth in Turkey, driven by demand for convenient, café-style beverages, particularly among young, urban consumers. Cold coffee formats, premium options, and innovative flavours contributed to the category’s appeal, alongside sugar-free and reduce ...

Off-trade volume sales of juice in Turkey increased in 2025. However, nectars lost traction due to weaker health perceptions, higher prices, and limited marketing support, making the category less competitive. In contrast, 100% juice remained the strongest category by value sales, driven by health-c ...

In 2025, energy drinks in Turkey experienced single-digit off-trade volume growth, a slowdown compared with previous double-digit expansion, as inflation and rising prices constrained consumer spending on non-essential items. Regular energy drinks led off-trade volume growth, supported by stronger m ...

In 2025, off-trade volume sales of carbonates grew in Turkey, led by cola and reduced-sugar variants, reflecting rising consumer interest in healthier beverages. Innovation in low- and no-sugar options, premium mixers such as tonic water, and natural ingredient formulations drove growth, especially ...

Retail value sales of tea continued to grow in Turkey in 2025, rising sharply amid price increases. Volume growth was supported by the country’s cultural attachment to tea and robust domestic supply. Black tea remained the leading category, while the tea bag format drove growth, benefiting from conv ...

In 2025, retail sales of hot drinks in Turkey experienced a significant increase, primarily due to price hikes driven by currency fluctuations and a trend towards premium products. Coffee recorded the highest value growth, while tea remained the largest category by volume. Product innovation, such a ...

Retail value sales of coffee surged in 2025, driven by the trend of premiumisation among young urban consumers and the increasing popularity of at-home coffee machines, particularly pod systems that provide high-quality coffee experiences. Additionally, coffee consumption in foodservice settings ros ...

In 2025, other hot drinks in Turkey experienced significant retail value growth driven by price inflation, although overall volume declined due to weakening demand for high-sugar flavoured powder drinks. Chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks lost the ...

Staple foods in Turkey responded well to robust demand in 2025, with consumers relying on these essential goods due to high price sensitivity. The shift toward smaller more affordable packaging formats, as well as private label, was significant, with consumers making more frequent shopping trips to ...

Retail value growth remained in the high double-digits over 2025, fuelled mainly by persistently high price inflation. Volume sales continued to rise as players launched smaller, more affordable pack sizes. Health is also driving sales with processed seafood sales rising well as it offers a valuable ...

Breakfast cereal consumption picked up in 2025, driven by affordable private label options and the rising appeal of muesli and granola. Healthier living is shaping consumer preferences, although flavour and taste still remains important. Euromonitor International's Breakfast Cereals in Turkey report ...

Rice, pasta and noodles witnessed strong volume growth as consumers were enticed by affordable and innovative products, notably in pasta. Private label has tapped into this high growth category, attracting the highly price sensitive Turkish consumer with economy lines in what remained a difficult in ...

Economic pressures have reshaped consumer choices in baked goods with smaller formats and packaged versions gaining appeal as consumers spend more time cooking at home. Turkish consumers favour convenient and affordable at-home alternatives as inflation remains high. Discounters have attuned themsel ...

Consumers in Turkey are increasingly relying on processed vegetables and potatoes as affordable products they can stock up on in a difficult economic climate. Discounters and supermarkets have expanded private label lines to keep pace with demand, with hard discounter BIM Birlesik Magazacilik AS tak ...

In 2025, edible oils recorded strong double-digit value growth, fuelled by inflation and the continued home cooking trend, with sunflower oil remaining the leading staple in volume terms, due to its affordability and local availability. Olive oil was the fastest-growing category, driven by rising he ...

In 2025, sauces, dips, and condiments recorded an uplift in value growth as consumers embraced global cuisines, bold and authentic flavours, and innovative combinations of traditional and international tastes. Dips was the most dynamic category, while mustard led sub-category growth, driven by deman ...

In 2025, sweet spreads recorded strong value growth, driven primarily by chocolate-nut spreads and honey. Nut and seed based spreads emerged as the fastest-growing category, with both established and new brands expanding product variety, appealing to health-conscious and value-seeking consumers. Dis ...