Published: Last 3 Years Region: All Regions Africa Nigeria -
Nigeria Data Center Market - Investment Analysis & Growth Opportunities 2025-2030
The Nigeria data center market size is expected to grow at a CAGR of 15.82% from 2024 to 2030. KEY HIGHLIGHTS As of December 2024, the total core and shell power capacity of third-party data centers in Nigeria was approximately 65.8 MW. Additionally, around 327.8 MW is currently under construction o ... Read More
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Nigeria in 2040: The Future Demographic
The population of Nigeria is predicted to decline by 34.4%, due to changes in net migration and natural change, standing at a total of 313 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. Nigeria’s birth rate is expe ... Read More
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The Impact of the MTN Nigeria and Airtel Nigeria Network Sharing Agreement on the Telecoms Market in Nigeria
This IDC Market Note highlights the recent network sharing agreement between MTN Nigeria and Airtel Nigeria and provides IDC's analysis regarding its impact on the telecom services market as well as the telecom infrastructure providers like IHS and ATC. ... Read More
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Nigeria Power Market Outlook to 2035, Update 2025 – Market Trends, Regulations, and Competitive Landscape
Nigeria Power Market Outlook to 2035, Update 2025 – Market Trends, Regulations, and Competitive Landscape Summary This report discusses the power market structure of Nigeria and provides historical and forecast numbers for capacity, generation, and consumption up to 2035. Detailed analysis of the co ... Read More
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Appliances and Electronics Specialists in Nigeria
Despite Nigeria’s economic difficulties, appliances and electronics specialists remained the preferred purchasing channel for tech products. Inflation and a sharp depreciation of the Naira significantly raised import costs, making appliances and electronics increasingly expensive. In addition, the s ... Read More
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Supermarkets in Nigeria
Supermarkets in Nigeria continued to build momentum in 2024, benefiting from a mix of expansion into tier cities, digital integration, and value-driven offerings such as loyalty schemes and private label. Retailers like Spar adopted conservative physical expansion strategies, instead focusing on par ... Read More
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Health and Beauty Specialists in Nigeria
In 2024, beauty specialists in Nigeria faced significant headwinds due to rising inflation and the steep depreciation of the naira. These factors led to elevated prices for imported beauty products, dampening consumer spending. However, resilience in skincare, especially products with natural ingred ... Read More
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Direct Selling in Nigeria
Direct selling in Nigeria continued to rely on health and beauty products as its main source of retail value growth. Nigerian consumers remain drawn to high-quality, often herbal-based personal care items, and direct sellers are able to distinguish their offerings through multi-level marketing and p ... Read More
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Retail in Nigeria
In 2024, Nigeria's retail landscape was shaped by a complex interplay of macroeconomic headwinds and strategic adaptations by key players across all channels. The removal of the fuel subsidy, introduced as part of the government's broader economic reform programme, triggered sharp increases in fuel ... Read More
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General Merchandise Stores in Nigeria
Department stores in Nigeria struggled in 2024 due to persistent macroeconomic headwinds. Concentrated primarily in Abuja and Port Harcourt, with no presence in Lagos, the channel suffered from weakening consumer spending and rising transport costs linked to elevated fuel prices. As many consumers p ... Read More
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Small Local Grocers in Nigeria
Despite the rise of modern grocery channels, small local grocers continued to thrive in 2024, supported by the informal sector’s vast economic footprint and the needs of lower-income households. With around 40 million small enterprises, informal retail remains the backbone of Nigeria’s grocery lands ... Read More
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Apparel and Footwear Specialists in Nigeria
Apparel and footwear specialist retailers in Nigeria struggled under the weight of persistent economic pressures in 2024. Currency depreciation made imports more expensive, raising unit prices and limiting access to affordable apparel, as many retailers depend on either imported goods or imported te ... Read More
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Discounters in Nigeria
Discounters emerged as the most dynamic channel in retailing in 2024, with strong double-digit growth driven by inflationary pressure and currency depreciation. Soaring food prices made consumers more price sensitive and increased demand for affordable options, allowing discounters to position thems ... Read More
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Hypermarkets in Nigeria
Hypermarkets continued to serve middle- and high-income shoppers seeking one-stop solutions for monthly groceries. However, rising inflation, currency depreciation, and increased prices for imported brands contributed to a decline in revenue in constant value terms. Investment in new outlets was con ... Read More
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Convenience Retailers in Nigeria
The performance of convenience retailers in Nigeria in 2024 was significantly affected by inflationary pressure, which drove up operating costs and limited investment in the channel. As a result, the number of outlets declined, and retail value sales remained under pressure in constant terms. Conven ... Read More
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Retail E-Commerce in Nigeria
Retail e-commerce in Nigeria recorded robust current value growth in 2024, despite significant challenges. Rising inflation, currency depreciation and high fuel costs affected logistics and reduced consumer purchasing power. However, increased internet penetration, greater smartphone accessibility, ... Read More
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Home Products Specialists in Nigeria
Homewares and home furnishing stores recorded strong growth in current value terms in 2024, largely driven by high inflation and resultant price increases. However, in constant value terms, performance was more modest due to subdued consumer confidence and shrinking disposable incomes. Home improvem ... Read More
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Consumer Lifestyles in Nigeria 2025
The report provides a snapshot of demographic trends, living standards, consumer spending and income classes and and economic conditions shaping consumer behaviour. It highlights income levels, digital access, household dynamics, and the role of children and women in society to provide insights into ... Read More
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Nigeria Plant Protein Market: Growth Trends, Business Opportunities & Future Outlook to 2029
According to ConsumerIntel360, plant protein market in Nigeria is expected to grow by 25.7% on annual basis to reach US$94.5 million in 2025. The plant protein market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 28.2%. This upward trajectory is expected to conti ... Read More
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Nigeria Telecom Operators Country Intelligence Report
Nigeria Telecom Operators Country Intelligence Report Summary Nigeria Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Nigeria today, with detailed forecasts of key indicators up t ... Read More
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Cafés/Bars in Nigeria
Cafés/bars struggled overall in Nigeria in 2024, with different performances seen across the different categories. Bars/pubs, for example, suffered from the impact of inflation on consumers’ purchasing power. Specifically, the increases in the prices of drinks led to consumers channelling their reso ... Read More
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Consumer Foodservice By Location in Nigeria
Standalone stores remained popular in foodservice by location in Nigeria in 2024, thanks the notable footprint of such outlets across the country. With many chained brands looking to expand into untapped areas, such as smaller towns and even more rural areas, standalone outlets are growing each year ... Read More
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Street Stalls/Kiosks in Nigeria
Street stalls/kiosks remained a major category in consumer foodservice in Nigeria in 2024, heralding robust growth through such outlets’ offer of affordable and popular food. Indeed, such outlets tend to fare particularly well in times of economic downturn, as budget-conscious consumers shy away fro ... Read More
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Consumer Foodservice in Nigeria
Consumer foodservice maintained positive value growth in Nigeria in 2024, with outlets also maintaining small growth in numbers, while transactions remained low compared to the 2021-2022 period. Consumers’ purchasing power has declined strongly, due to various factors such as the removal of the fuel ... Read More
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Limited-Service Restaurants in Nigeria
Limited-service restaurants recorded positive growth in Nigeria in 2024, in both value and outlet terms, thanks to consumers increasingly seeking quick and convenient meals midst their busy lifestyles. Additionally, the wide variety of cuisines and local flavours available via such outlets allow peo ... Read More
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