Value sales of baby food in Guatemala increased in 2025 despite the ongoing decline in birth rates. Registered births fell sharply in 2024 and are expected to continue decreasing, yet demand for packaged baby food remains buoyant as more mothers enter the workforce and daily schedules become increas ...

Other dairy products continue to occupy a relatively small share of household budgets in Guatemala in 2025, as they are not generally viewed as essential items. When faced with the need to economise, many consumers reduce or forgo purchases from this category. Creamers retain appeal for their conven ...

Retail value sales of yoghurt and sour milk products in Guatemala increased in 2025, supported by growing interest in convenient, protein-rich snacks among families with children. Manufacturers offer a wide variety of formats aimed at younger consumers, from drinkable yoghurts to pouches and small t ...

Price sensitivity continues to shape purchasing decisions in Guatemala in 2025, with many consumers seeking formats that allow them to stretch their budgets. Bagged milk remains a practical choice, with options such as Leche UHT Entera Pinito and Foremost chocolate milk in bags appealing to shoppers ...

Price sensitivity continues to influence consumer choices in butter and spreads, with lower-income households favouring margarine or cooking fats over butter. While higher-income consumers, often with greater access to health education, are increasingly drawn to butter for its perceived natural qual ...

Health, environmental concerns, and animal welfare remain the main drivers of growth for plant-based dairy in Guatemala in 2025. The increasing variety, sophistication, and functionality of plant-based milk products are contributing to this momentum, even as high prices continue to limit mass adopti ...

In Guatemala, lower income consumers typically either do not consume cheese at all or rely on fresh cheese, often made at home or purchased from neighbours. However, the habit of buying packaged soft cheese is becoming increasingly common, particularly for use in everyday dishes such as tortillas wi ...

Value sales of dairy products and alternatives in Guatemala increased in 2025, although growth was constrained by slowing consumption amid ongoing economic and political uncertainty. Inflation officially closed 2024 at 1.7% – the lowest in over a decade – but this figure is widely questioned by cons ...

Ice cream continues to record growth in 2025, driven by a rising number of ice cream fans in Guatemala. Traditionally, Guatemalans have not been major dairy consumers, but dairy products are gradually becoming more common in their diets. Additionally, limited access to freezers in some areas of the ...

Sweet biscuits, snack bars and fruit snacks is registering further value and volume growth in Guatemala in 2025. Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and unders ...

Moderate volume growth in sugar confectionery in 2025 is driven largely by demand from children and parents organising birthday parties. Bulk packages have become increasingly popular for such occasions and filling piñatas, offering both convenience and value. The most widely distributed brand that ...

In 2025, flavour options for gum in Guatemala remain limited to mint, bubble gum, and fruit varieties. However, there is potential for growth through flavour innovation. Manufacturers could attract more consumer interest by introducing gum inspired by popular soft drinks or sugar confectionery. Whil ...

Savoury snacks remain popular in Guatemala and continue their upward trajectory in 2025. Consumers are increasingly looking for bold or different flavours, with a strong international influence on flavours. Local brands are incorporating globally inspired flavours such as spicy blends, extra cheese, ...

Guatemala’s inflation rate closed 2024 at 1.7%, the lowest in 14 years; however, many argue it fails to reflect the true cost of living. In 2025, the snacks market is experiencing several price hikes, including the global price of chocolate and glucose, which is affecting snacks prices and manufactu ...

In late 2024 and in 2025, the global cocoa crisis led to soaring prices in Central American countries. Manufacturers sought to absorb the costs, adjust product recipes, or were forced to pass on the cost to consumers. While prices for cocoa began to decline in 2025, manufacturers do not believe pric ...

RTDs experienced dynamic volume growth in Guatemala in 2024, reflecting a rising consumer preference for lower-alcohol alternatives. The market is primarily concentrated in spirit-based RTDs, which recorded the strongest performance within the category. These products are especially targeted at youn ...

Volume sales of alcoholic drinks in Guatemala saw healthy growth in 2024, marking a significant improvement over the previous year. In 2023, the market faced several challenges, including heightened political uncertainty surrounding the presidential elections, which led to more cautious consumer spe ...

Cider/perry has a niche profile in Guatemala, primarily sold through modern retail channels but with limited shelf space and visibility. These beverages are mostly consumed during Christmas, New Year, and at certain special celebrations when some consumers choose cider or perry as a more affordable ...

Volume sales of spirits in Guatemala continued to expand in 2024, driven largely by strong growth in aguardiente sales. A strong, anise-flavoured spirit typically made from sugarcane Aguardiente is widely consumed across the country, primarily due to its affordability, making it accessible to a broa ...

Beer remains the most widely consumed alcoholic beverage in Guatemala. Its broad price range makes it accessible to consumers across all income levels, while a variety of styles - from lighter to stronger options - caters to diverse tastes and preferences. Additionally, the country’s warm climate re ...

Wine in Guatemala saw decline in volume sales in 2024, primarily driven by red wine, which remains the dominant category. Still white wine also recorded a contraction, while still rosé wine showed a slight increase -although it continues to represent a very small share of the market. All wine consum ...

E-vapour products continued to perform well in Guatemala in 2024, driven by growing consumer demand. The relatively flexible regulatory environment has allowed retailers to operate and sell these products with minimal restrictions. However, concerns have been raised about minors’ access, particularl ...

Cigars recorded further modest growth in 2024, but remained a niche category in Guatemala, with consumption largely limited to the capital and more urbanised areas. High-quality imported cigars, particularly those from Cuba, are often purchased by international visitors. While some are consumed loca ...

The Guatemalan economy experienced growth in 2024, with real GDP reaching 3.4%. Several sectors benefitted from this performance, including financial services and tourism, and overall economic activity was positive. However, as inflation rose to nearly 3% - a higher rate than in 2023 – price increas ...

Volume sales of cigarettes in Guatemala recorded further decline in 2024; however, estimates indicate that illicit trade in cigarettes rose. This increase appears to be part of a broader regional trend across Central America, where illicit cigarette trade is on the rise. Whilst the government is exp ...