Current value sales of dairy products and alternatives rose only modestly in Lithuania in 2025. Euromonitor International's Dairy Products and Alternatives in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere ...

Current value sales of cheese saw moderate growth in Lithuania in 2025, although volume growth was more muted. Cheese’s popularity aligns with affluence, education levels, and an expanding product variety. High-quality local and imported cheeses are especially sought after for social gatherings and ...

Other dairy registered healthy current value growth and more muted retail volume growth in 2025. The category encompasses a diverse range of products exhibiting varying performance levels, predominantly led by cream, fromage frais, and chilled snacks. Some of these items are widely regarded as stapl ...

Plant-based dairy continued to register positive performance in current value terms in Lithuania in 2025, volume sales saw some decline. Euromonitor International's Plant-based Dairy in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understa ...

Drinking milk products saw limited growth in 2025. Fresh full fat cow milk continues to represent the most volume sales, as it is a staple product. However, this has resulted in category saturation and limited opportunities for expansion, with the exception of the minor goat milk segment. Euromonito ...

Sales of baby food registered slow growth in current value terms in 2025, while volume sales continued to show a declining trend. The consumer base for this category is gradually diminishing, with low levels of population growth. Euromonitor International's Baby Food in Lithuania report offers in-de ...

Yoghurt and sour milk products saw moderate current value growth in Lithuania in 2025, with yoghurt particularly protein-enriched products contributing to overall volume performance. Euromonitor International's Yoghurt and Sour Milk Products in Lithuania report offers in-depth knowledge of the marke ...

Butter and spreads registered only minimal current value growth and a decline in volume sales in 2025. While sales of butter remain positive, the dwindling popularity of cooking fats and margarines and spreads negatively affected overall category performance. Euromonitor International's Butter and S ...

The 2023 report on the Lithuania passenger cars market provides a detailed analysis of the country’s vehicle fleet and new registrations. It presents data on the number of new passenger cars by engine fuel type in 2023 and tracks the share of alternative fuel vehicles among new registrations from 20 ...

Sugar confectionery in Lithuania is expected to see minimal growth in retail volume terms in 2025, in light of ongoing concerns over the health impacts of excessive sugar intake. Perceived old fashioned, products such as boiled sweets and toffees, caramels and nougat continue to decline, as they are ...

Retail sales of gum in Lithuania are expected to show positive growth in current value terms in 2025, although this is largely driven by price inflation rather than a real increase in demand. Volume growth has stalled and the category also suffers from a lack of innovation and significant new produc ...

Retail sales of savoury snacks in Lithuania are expected to continue their downward trajectory in 2025, with major categories, such as potato chips, facing stagnation. This comes despite efforts by market players to retain market share through frequent product launches - primarily brand extensions – ...

Retail volume sales of ice cream in Lithuania are expected to continue growing in 2025, boosted by favourable weather conditions. Warmer conditions in March and April 2025 contributed to an early start to the season, although a cooler May slightly dampened momentum. Nonetheless, summer is forecast t ...

Retail sales of chocolate confectionery in Lithuania are expected to increase significantly in current value terms in 2025, despite a sharp decline in volume. This trend is largely driven by substantial price increases, fuelled by rising costs of key raw materials, such as cocoa and sugar. As prices ...

Although retail sales of snacks in Lithuania are expected to show robust growth in current value terms in 2025, this is primarily due to price inflation - particularly in chocolate confectionery. Global cocoa prices have surged due to poor harvests and disease in major producing countries, such as G ...

The market for sweet biscuits, snack bars, and fruit bars in Lithuania is expected to remain flat in retail volume terms in 2025, continuing the stagnation observed in the previous year. The category remains under pressure from price inflation, significantly influenced by rising costs of key raw mat ...

In 2024, beer volume sales experienced positive growth in Lithuania, following a decline in the previous year. This was driven by favourable excise tax policies that helped keep prices competitive, alongside warm summer weather, since beer is widely consumed when socialising in outdoor settings. Ren ...

Volume sales of spirits in Lithuania continued to decline in 2024, largely driven by increased excise taxes that pushed prices higher, making these products less accessible for price-sensitive consumers. This, combined with shifting consumer preferences away from neat spirits – such as shots - towar ...

Volume sales of RTDs in Lithuania remained stagnant in 2024. The category continues to struggle with a negative perception rooted in past associations with cheap, high-sugar products. This reputation, combined with a relatively limited product selection - especially when compared to beer and wine - ...

Cider/perry sales declined in Lithuania in 2024, primarily due to the waning popularity of perceived old-fashioned products such as Fizz (Volfas Engelman AB) and Kiss Svyturys Utenos Alus UAB), typically made by blending apple or pear juice with alcohol. Additionally, cider/perry faces increasing co ...

Wine performed well in Lithuania 2024, having benefitted from a favourable summer season. Lithuanians show a strong preference for lighter wines, including sparkling wines, which are often used in popular cocktails such as Aperol spritz. Overall, there is a noticeable shift towards white and sparkli ...

Following the lacklustre performance of the previous year, sales of alcoholic drinks in Lithuania showed positive volume growth in 2024. This was primarily driven by the strong performance of beer, supported by favourable excise tax policies and a warm summer season. Price increases were modest, hav ...

In Lithuania, the smokeless tobacco and nicotine alternatives market is showing contrasting dynamics across categories. Heated tobacco has become a mature and sizable market, growing rapidly until 2023, but showing signs of saturation in 2024. Despite this, industry interviews suggest underlying dem ...

In 2024, Lithuania’s cigarette market remained on a steady downward trajectory, driven by a combination of rising prices, tightening regulations, and shifting consumer preferences. Legal sales continued to fall, while illicit trade also contracted, reflecting ongoing enforcement efforts and stricter ...

In 2024, Lithuania’s tobacco market continued its transformation, marked by a persistent decline in traditional cigarette use and a generational shift in consumption habits. Consumers are moving away from smoking not necessarily by quitting altogether, but by substituting with newer nicotine formats ...