In 2025, dietary supplements in Italy continued to show solid growth in both volume and value terms, confirming its status as a key consumer health product for Italian consumers. This expansion is driven by consumers’ increasingly preventative approach to health. In fact, Italians no longer just use ...

In 2025, the mature vitamin category in Italy experienced slight value growth, whilst volume sales continued to decline. The spring season was unusually short, reducing demand during one of the peak periods for vitamin sales. Vitamin sales are linked to seasonal changes when consumers have a strong ...

In 2025, the digestive remedies category continued to report strong growth, confirming its position as the most dynamic category within Italy’s consumer health industry. The ongoing expansion of digestive remedies stems from the changing needs of two large population groups. On the one hand, young a ...

In 2025, dietary supplements in Italy continued to show solid growth in both volume and value terms, confirming its status as a key consumer health product for Italian consumers. This expansion is driven by consumers’ increasingly preventative approach to health. In fact, Italians no longer just use ...

In 2025, the sports nutrition category in Italy continued to record significant growth in value terms, albeit at a more moderate pace than in recent years. This positive trend is mainly supported by widespread consumer interest in sports and physical activity, a phenomenon that fuels constant demand ...

In 2025, sales of OTC analgesics in Italy were boosted by a very high incidence of flu that occurred at the beginning of the year, which was particularly widespread among adults and the elderly. This wave of cases led to a significant increase in demand for medicines to manage flu symptoms, includin ...

In 2025, NRT smoking cessation aids in Italy recorded a further decline in both volume and value terms. Among the main reasons for this decline are growing competition and cannibalisation by new-generation tobacco substitutes, such as electronic cigarettes and heated tobacco products. These products ...

In 2025, the sleep aids category in Italy maintained solid growth, driven not only by favourable price dynamics but also the rising incidence of sleep disorders and stress among the population. These factors have helped to distribute sales more evenly throughout the year rather than being concentrat ...

In 2025, cough, cold and allergy remedies in Italy shows a mixed performance. Products for respiratory and flu-related conditions recorded significant growth, driven by a particularly intense and prolonged flu season. With over 16 million estimated cases, 2024-2025 stood out as one of the worst flu ...

The market for laparoscopic energy systems in Italy is thriving due to the country's advancing surgical practices and a national emphasis on minimally invasive, technology-enhanced healthcare. With an aging demographic and an increasing incidence of serious health conditions, Italy is dedicated to e ...

In 2025, sales of wound care in Italy remained stable. Retail volume sales were marginal whilst value growth was driven mainly by price increases. Wound care remains a mature category where demand is sustained by the routine management of acute and chronic wounds. There is a low level of innovation ...

In 2025, paediatric consumer health in Italy recorded strong growth, driven mainly by the impact of a particularly intense and long-lasting flu season. Influenza had a direct effect not only on demand for specific products for the prevention and treatment of symptoms but also generated a significant ...

Italy's nuclear imaging systems market is characterized by its advanced technology and a focus on patient care, particularly in response to the increasing prevalence of chronic diseases. The market's development is evident in its well-established clinical practices and the ongoing effort to upgrade ...

In 2025, value sales growth of herbal/traditional products in Italy continued to moderate, marking a return to the slower pace seen before the pandemic. The strong effect of the pandemic, which boosted interest in natural ingredients and herbal remedies, has now partially worn off, although sales ar ...

In 2025, consumer health in Italy continued to record modest value growth, supported by several factors across the main categories. The OTC segment was largely driven by a general increase in prices providing a lift to value sales. The unusually severe flu season, which peaked in January, had a sign ...

In 2025, dermatologicals in Italy recorded relatively flat growth, marking the end of the upturn caused by the pandemic. Antiparasitics/lice (head and body) treatments, medicated shampoos, antifungals and antiseptics, were supported almost exclusively by price increases, whilst volume sales declined ...

Italy's air cargo expansion is driven by its prestigious fashion, luxury, and manufacturing industries. The Made in Italy label, which includes premium clothing, leather products, and designer furniture, is particularly sensitive to the fast-paced global fashion trends and consumer preferences. Key ...

Italy’s universal healthcare system, known for its comprehensive coverage and emphasis on preventive care, plays a central role in driving demand for advanced diagnostic imaging. With a high life expectancy and a steadily aging population, the need for precise and timely diagnostic tools—particularl ...

Italy data center colocation market is expected to grow at a CAGR of 21.22% from 2024 to 2030. WHAT'S INCLUDED? A transparent research methodology and insights on the colocation demand and supply aspect of the market. Market size available in terms of utilized white floor area, IT power capacity and ...

In 2025, designer apparel and footwear (ready-to-wear) in Italy experienced a decline in both retail volume and value sales. This softening of the category was primarily due to aggressive price hikes in recent years, which priced out many aspirational shoppers and even some tourists, who redirected ...

In 2025, experiential luxury in Italy demonstrated continued resilience, with overall sales reaching EUR1.4 billion, marking an 8% increase from the previous year. This growth was driven by a convergence of evolving consumer preferences and sector-specific dynamics. The preference among luxury consu ...

Value sales of luxury goods in Italy experienced a moderate uptrend in 2025, driven by a combination of socioeconomic resilience and evolving consumer preferences. Despite ongoing economic uncertainties and inflationary pressures impacting general consumer spending, high-net-worth individuals and af ...

In 2025, fine wines/champagne and spirits in Italy experienced moderate growth in value sales, driven by ongoing premiumisation and evolving consumer preferences. Fine wines remained the leading contributor to sales (with 3% growth), reflecting consumers' increased willingness to pay a premium for h ...

Value sales of luxury goods in Italy experienced a moderate uptrend in 2025, driven by a combination of socioeconomic resilience and evolving consumer preferences. Despite ongoing economic uncertainties and inflationary pressures impacting general consumer spending, high-net-worth individuals and af ...

In 2025, premium and luxury cars remained a dynamic category in Italy’s luxury goods industry, with further growth in both retail volume (5%) and value (9%) terms. The category continued to be significantly influenced by the growing emphasis on sustainability and advanced technology, which collectiv ...