In 2025, drinking milk products in Hungary recorded a slight decline in both volume and value sales, reflecting reduced demand for fresh milk and the growing appeal of alternative products such as plant-based beverages. Consumers increasingly favoured UHT milk, which benefited from its longer shelf ...

Retail value sales of plant-based dairy in Hungary rose in 2025, supported by sustained consumer interest in health-focused alternatives to traditional dairy. Lactose intolerance, cholesterol concerns, and a desire for cleaner, plant-based nutrition are key factors driving this growth. Plant-based m ...

Retail value sales of butter and spreads in Hungary fell in 2025 as Hungary’s ageing population and health-focused consumers reduced their consumption of traditional cooking fats. Public health campaigns highlighting cardiovascular well-being have raised awareness about fat and salt intake, promptin ...

In Hungary, consumer interest in functional drinking yoghurts continues to rise, supported by demand for immune-boosting, gut-health-focused, and convenient dairy options. Products such as Actimel and Real Nature are gaining wider appeal, particularly in multipack formats that combine ease of purcha ...

Value sales of cheese in Hungary increased in 2025 despite a marginal decline in overall volume, reflecting the impact of inflation and a strong consumer preference for higher-priced packaged hard cheeses. Products such as Trappista maintained their position as household staples due to their afforda ...

Value sales of baby food in Hungary rose in 2025 despite the impact of a significant demographic decline, as the birth rate fell by 9.1% in 2024 compared to the previous year, with only 77,500 children born between January and November. This shrinking consumer base weighed on volume sales in dried a ...

Retail value sales of other dairy in Hungary increased in 2025, supported by sustained growth in chilled dairy desserts and chilled snacks. While traditional segments such as cream, quark, and fromage frais have stagnated or declined, chilled dairy desserts and snacks have maintained strong momentum ...

Value sales of dairy products and alternatives in Hungary rose in 2025, supported by resilient consumer demand across both traditional and plant-based segments despite ongoing economic caution. Hungary’s market was shaped by a combination of easing but still-present inflation, persistent price sensi ...

The 2023 report on the Hungary passenger cars market provides a detailed overview of both new registrations and the existing vehicle fleet. It presents data on the number of new passenger cars by engine fuel type in 2023 and tracks the share of alternative fuel vehicles among new registrations from ...

Volume sales of portable players are achieving small positive growth in Hungary in 2025, attributed mainly to the rising popularity of wireless speakers. On the other hand, products such as e-readers continue to lose interest, due to the same function being available in multi-functional smartphones ...

Sales of home audio and cinema remain in a negative slump in Hungary in 2025, with value sales also in a decline. Home audio and cinema products are generally losing the interest of consumers, due to developments in televisions which have improved both picture and sound quality. Likewise, laptops, d ...

Home video is seeing marginally positive volume sales in Hungary in 2025, alongside healthy value growth. Home video benefits from demand for televisions with enhanced picture quality, alongside those which offer convenient features. However, potential sales remain suppressed by consumer spending ca ...

Volume sales of mobile phones are in a slight slump in Hungary in 2025, attributed to the maturity of the category and the high level of market saturation. Added to which, there is a declining interest in feature phones, and the lower purchasing power of consumers means many people are postponing th ...

Volume sales of in-car entertainment remain in a negative slump in Hungary in 2025, with value also in small negative growth. This sluggish performance is attributed to the fact that modern consumers prefer to use their smartphones with navigation apps, while tablets and laptops also serve for enter ...

Volume sales of computers and peripherals are in a negative slump in Hungary in 2025, as consumers remain cautious about their spending and are thus delaying the purchase of high-cost products — notably so due to the increase in inflation seen in the first part of the year. Meanwhile, value sales ar ...

Volume sales of imaging devices remain in a steep slump in Hungary in 2025, albeit not as steep a decline compared to the review period. Meanwhile, value is also in a decline. Overall, imaging devices are suffering from a combination of factors, notably the fact that many consumers are using their m ...

Volume sales of wearable electronics are seeing small positive gains in Hungary in 2025. This performance is being led by the popularity of smart wearables, which offer easy accessibility and convenient use, enabling users to access different types of information quickly and as needed. Consumers enj ...

Volume sales of wireless headphones are seeing marginally-positive growth in Hungary in 2025. The declining popularity of premium products, due to the uncertain economic environment in the country, and the strong decrease of wireless earphones, have combined to have a negative influence on overall v ...

Volume sales of consumer electronics remain in a slight negative slump in Hungary in 2025, albeit at an improved rate than seen in the recent review period. This ongoing suppressed performance is attributed to high inflation in the first part of the year, with inflation levels raised again compared ...

Sales of gum have seen steady growth in current value terms in 2025, although growth has largely been fuelled by price increases rather than a significant increase in demand. Nonetheless, with consumers returning to busier lives away from the home there has been an increased demand for chewing gum, ...

Sweet biscuits, snack bars and fruit snacks has seen strong and steady growth in current value terms in 2025. Hungarian consumers are increasingly turning to healthier sweet options, such as nuts, dried fruit, and processed fruit snacks, with volume sales rising despite price growth in recent years. ...

Sales of ice cream have seen healthy growth in current value and retail volume terms in 2025, with consumers continuing to invest in small indulgences despite the financial pressures facing many households. Nonetheless, impulse ice cream and take-home ice cream have seen somewhat polarised performan ...

The snacks market in Hungary is continuing to see significant shifts in 2025. Key drivers impacting the performance of snacks include inflationary pressures, with retailers looking to manage margin adjustments, and evolving consumer preferences for healthier and more sustainable options. Economic fa ...

Sales of sugar confectionery have seen steady growth in current value terms in 2025, supported by the demand for affordable indulgences. Nonetheless, value growth has also continued to be driven by price increases linked to inflation and the rising cost of ingredients, such as sugar. While some cate ...

Sales of savoury snacks have seen steady growth in current value and retail volume terms in 2025, with these products remaining a relatively affordable treat. One of the key sales drivers has been nuts, seeds, and trail mixes which has continued to see positive growth in Hungary, even as the prices ...