Estonia Flexible Packaging Manufacturers - Industry Report The analysis conducted in the Flexible Packaging Manufacturers (Estonia) report is ideal for anyone wanting to • Identify the market leaders • Spot companies heading for failure • Seek out the most attractive acquisition opportunities • Anal ...

Demand for carbonates in Estonia has been impacted affected by rising VAT, elevated retail prices, and a cold summer. In addition, health and wellness trends are shifting consumers towards water and low-sugar alternatives. Coca-Cola HBC Eesti AS remains the category leader, supported by strong brand ...

Demand for soft drinks in Estonia has been affected by a cold summer and cautious consumer spending, amid continuing economic uncertainty. Shifts towards low-sugar and added-value beverages, including energy and functional drinks, are reshaping consumption preferences. Private label offerings remain ...

Demand for sports drinks in Estonia is being impacted by rising interest in fitness and functional hydration, although competition from energy drinks and functional waters continues to limit category expansion. Reduced-sugar variants are gaining traction with health-conscious consumers, while brands ...

RTD tea in Estonia faces pressure from other RTD categories, especially carbonates, energy drinks and sports drinks, exacerbated by a lack of innovation. Reduced-sugar options show the strongest resilience, as health-oriented attributes gain importance amongst consumers. Coca-Cola HBC maintains cate ...

Energy drinks in Estonia continue to benefit from strong demand for functional, on-the-go beverages, appealing to students, young adults, and busy professionals. Reduced-sugar variants are gaining traction as consumers look for energising options with fewer calories. Market leaders, especially Red B ...

Concentrates in Estonia continues to face pressure from RTD beverages, which are more aligned with consumer preferences. Liquid formats remain dominant due to their perceived higher quality, while powder formats remain niche. Okla Eesti AS, with its Kannujook brand, remains the dominant player, alth ...

Demand for juice in Estonia is being shaped by rising global ingredient costs, growing sugar awareness, and shifting consumption habits, with many adults skipping juice at breakfast and parents favouring water for their children. Not-from-concentrate 100% juice, led by Don Simon, remains the most re ...

Demand for bottled water in Estonia is being shaped by rising prices linked to the recent increase in the VAT rate, prompting many households to switch to tap water. Weather conditions also play a role, with cooler summers limiting demand. Functional and value-added waters remain more resilient as c ...

RTD coffee plays a niche, seasonal role in Estonia, with demand impacted by weather conditions and competition from energy and functional drinks. Its convenience and energising properties appeal to younger and middle-aged consumers, but limited differentiation restricts broader adoption. Paulig main ...

Coffee remains an essential part of daily routines in Estonia, with consumers increasingly drawn to fresh coffee beans and ground coffee pods for their convenience, quality, and indulgent experience. Traditional brewing methods like French press and automatic machines remain dominant, while instant ...

The Estonian hot drinks market is heavily influenced by price pressures, higher VAT rates, and cautious consumer spending. Coffee remains the dominant choice, although everyday consumption is affected by rising global prices, with fresh ground coffee pods gaining traction due to their convenience an ...

Other hot drinks in Estonia remains a low-priority category, with chocolate-based beverages limited by cultural preferences and growing consumer health consciousness. While plant-based drinks is emerging, it still occupies a small share. Supermarkets and hypermarkets remain the main distribution cha ...

Tea remains a niche category in Estonia, constrained by a strong cultural preference for coffee and a gradually declining consumer base of older consumers. Fruit/ herbal teas remain especially popular, supported by seasonal demand and self-medication traditions, while premium teas appeal to a small, ...

Profit margins tight with constant value sales falling and volume sales flat. Pasta continues to account for most value sales and the premium brand La Molisana continues to steal value share from Barilla. Over the forecast period, there will be growth for niche, healthier options, such as wholegrain ...

Volume sales flat in 2025. Hot cereals registers highest value growth, largely due to its healthier positioning. Two local companies, that is Balti Veski and Tartu Mill, continue to lead the competitive landscape. Supermarkets and hypermarkets continue to dominate distribution, though discounter Lid ...

While staple foods is expected to register healthy current value growth, constant value growth in muted. A further VAT increase in 2025 adds to inflationary pressure and tightens profit margins. Processed meat continues to be the most popular food staple, though volume sales fall. A cold summer impa ...

Overall, the picture is muted, with volume sales falling. However, frozen processed fruit and vegetables fare better, due to their healthier positioning, as they generally do not contain preservatives and in the case of shelf stable fruit, no added sugar. Lidl continues to make gains, as it opens f ...

It is a negative performance, with volume sales falling. Processed seafood fares better, largely due to its healthier positioning. That being said, processed meat continues to be Estonia’s most food staple in terms of overall value sales. Over, the forecast period, there will be more focus on offeri ...

Baked goods fares best among staple foods in 2025, registering both current value and volume growth. Pagar continues to have a commanding lead, supported by its wide portfolio. Supermarkets and hypermarkets dominate distribution, though discounter Lidl continues to make gains. Over the forecast peri ...

The Estonian edible oils market is largely stagnant, with rapeseed and sunflower oils facing saturation. Olive oil continues to buck this sluggish trend, driven by rising interest in Mediterranean cuisine, healthier diets, and premium-quality offerings from both branded and private label products, s ...

The meals and soups market in Estonia is being impacted by cautious consumer spending patterns. Shoppers remain selective in their purchases, weighing cost against perceived quality and nutritional value, which limits the ability of products such as ready meals to fully compete with home cooking. Sh ...

The cooking ingredients and meals market in Estonia is characterised by a relatively steady consumer demand, despite ongoing price pressures. Estonians are increasingly health-conscious, favouring higher-quality ingredients, sophisticated recipes, and Mediterranean-style products like olive oil. Loc ...

The Estonian sweet spreads market is under pressure from rising prices and changing consumer preferences. Chocolate spreads, the largest category, face falling volumes due to rising cocoa prices and growing health concerns around sugar intake. By contrast, demand for jams and preserves is steadily i ...

The Estonian sauces, dips, and condiments market is being impacted by ongoing economic uncertainty and seasonal factors, such as unusually cool summer weather in 2025. Core products like ketchup and barbecue sauces are weather- and occasion-dependent, while mayonnaise faces long-term decline due to ...