In 2024, cafés/bars in Morocco recorded a slight decline in value sales, with the fall in sales driven by chained bar/pubs. Despite this, outlet numbers across the category grew, as cafés and bars remained a cornerstone of the national foodservice culture, driven by strong social dining habits and e ...

Major chains of restaurants and cafés are opening and expanding across Morocco in line with the development of infrastructure, tourism and the broader urbanisation trend. Chains are taking over from smaller, independent food outlets in Morocco, especially in cafés and limited-service restaurants. Bi ...

In 2024, Morocco’s full-service restaurant sector continued its evolution, shaped by shifting urban lifestyles and rising consumer expectations. The segment recorded steady growth, with both chained and independent operators expanding their footprint, particularly in key urban centres such as Casabl ...

In 2024, consumer foodservice in Morocco recorded growth in value terms, demonstrating notable resilience. This positive performance was driven by a combination of economic recovery, evolving consumer preferences, and the continued expansion of outlets. A key driver of growth was the ongoing rise of ...

Street stalls/kiosks recorded a decline in foodservice value in Morocco in 2024. Nevertheless, outlet numbers continued to expand, and these formats remain an essential part of Morocco’s informal foodservice landscape. With more than 30,000 outlets nationwide, they provide affordable and accessible ...

In 2024, limited-service restaurants in Morocco recorded strong foodservice value growth, reflecting the country’s rising demand for convenient and affordable dining. This performance was supported by ongoing urban expansion, a predominantly young consumer base, and increasing appetite for quick-ser ...

Sales of home audio and cinema have seen a decline in retail volume terms in 2025 as many product categories such as traditional speakers lost out to wireless variants which are cheaper, much smaller and portable. Consumers have largely migrated towards wireless variants as these are more convenient ...

Sales of in-car entertainment have been declining in retail volume terms in 2025, with in-car speakers being the only category to register growth. Sales of other products such as in-car navigation systems have suffered from consumers switching to the use of mobile phone applications for navigating, ...

Volume sales of wearable electronics have continued to see double-digit growth in 2025, with the smart watch (analogue) and smart wearables categories attracting the most interest. Interest from upper-income consumers in products such as Samsung’s range of smartwatches is strong as these products ar ...

Home video has seen strong growth in retail volume terms in 2025 thanks in part to a recovery in the economy which has led to some people having more money to spend on televisions. In addition, there has been an uptick in the housing market in 2025 which has also helped to fuel demand as people ofte ...

Portable players continues to struggle with volume sales nosediving over 2025 in all categories except for wireless speakers which has continued to see healthy growth. Many products within portable players are disappearing from the market as consumers increasingly use their smartphones or other wire ...

Sales of imaging devices have continued on a downward spiral over 2025, continuing the pattern seen over the review period. This rapid decline in sales is largely due to the increasing use of smartphones which are now being used as a substitute for imaging devices by most consumers. Smartphones toda ...

Smartphones continues to see strong growth in retail volume terms 2025 as these products continue their upward trajectory to the detriment of feature phones. Smartphones are widely used by Moroccan youths and most young people are highly connected and spend a considerable amount of time on their dev ...

Sales of computers and peripherals have seen positive volume growth in 2025 albeit to the detriment of value growth as retailers have been very keen to slash prices in order to entice more sales. As a result, impressive price reductions have been seen in many appliances and electronics specialists i ...

Wireless headphones has continued to post strong growth in 2025 in retail volume terms which is in part thanks to the increasing product variety on the market. Wireless headbands and TWS earbuds continue to dominate sales with wireless earphones disappearing from the market. TWS earbuds account for ...

The Moroccan economy has started to show signs of recovery in 2025 as inflation has continued to fall compared to the beginning of 2024 which has helped to boost purchasing power. This has helped drive growth in sales of consumer electronics. However, despite the fact that inflation is dropping, the ...

Morocco Renewable Energy Policy Handbook 2025 Summary Morocco Renewable Energy Policy Handbook 2025” is among the latest country specific policy reports from GlobalData, the industry analysis specialist. The report offers comprehensive information on major policies governing the renewable energy mar ...

Retail volume sales of beer in Morocco registered dynamic growth due to several factors. Amid economic pressures in Morocco, beer remained a popular go-to beverage due to its affordability compared to wine and spirits. Morocco’s thriving tourism industry has continued to boost on-trade sales in 2024 ...

Alcoholic drinks in Morocco witnessed dynamic growth in 2024. While economic conditions limited household spending on premium alcoholic drinks, strong inbound tourism continued to support on-trade demand in restaurants, hotels, and bars. Many local consumers continued to face inflationary pressures ...

In Morocco, RTDs appeal to young urban professionals and tourists but lack deep penetration across the broader market. Consumers often view RTDs as expensive for the quantity offered, especially compared to beer. RTDs are still largely occasion-led beverages and do not form part of regular at-home c ...

Wine in Morocco has an aspirational image among locals with many perceiving it as a drink for special occasions. Retail volume sales were steady in 2024, supported by foreign tourists, although price sensitivity continued to weigh on local consumer demand. Wine is widely consumed by tourists visitin ...

Spirits in Morocco witnessed a slightly more upbeat performance over 2024, reflecting a mild improvement in off-trade volume sales and a more upbeat performance in the on-trade. The high price of spirits restricts consumption in Morocco, notably among middle- and lower-income consumers. Indeed, the ...

Volume sales of sugar confectionery were impacted by economic uncertainty in Morocco, resulting in a slowdown in growth over 2025. Consumers cut down on the amount of sugar confectionery they consumed towards the end of the review period. More expensive products such as pastilles, gums, jellies and ...

Snacks in Morocco faced relatively steady volume and value growth in 2025, despite low levels of consumer confidence and a growing focus on health and wellness. Some consumers cut back on buying indulgent snacks, such as cookies and chocolate coated biscuits, which are more expensive. In addition, h ...

Chocolate confectionery in Morocco witnessed a decline in retail volume sales over 2025, largely due to the global economic downturn. Moroccans have generally reduced their spending on chocolate confectionery products and other non-essentials, as well as luxury purchases, due to cutbacks in expendit ...