Despite declining birth rates in Serbia, sales of baby food continue to grow in value and volume terms, driven by evolving consumer behaviour and product diversification. Parents are increasingly opting for convenient, ready-made options especially small, on-the-go pouches—reflecting urban lifestyle ...

Sales of butter and cooking fats in Serbia are experiencing a shift in consumer behaviour. While sales are increasing in current value terms in 2025, this growth is mainly being driven by rising unit prices, not by increased consumption. In fact, volume sales are declining in both these categories a ...

Sales of drinking milk products have seen steady growth in value and volume terms in 2025. As urbanisation accelerates, Serbian consumers are increasingly turning to packaged and processed drinking milk products that offer both convenience and nutritional value. This shift reflects the shift to mode ...

Sales of dairy and dairy alternatives have seen strong growth in current value terms in 2025, primarily driven by increasing retail prices. These price hikes are influenced by several key factors, including inflation and escalating production costs related to food ingredients, transportation, and pa ...

Sales of plant-based milk are seeing strong growth in Serbia in 2025 due to rising health awareness, dietary shifts, and expanding product availability. More Serbian consumers are turning to almond, soy, oat, and rice milk as alternatives to traditional dairy, driven by concerns over lactose intoler ...

Yoghurt remains one of the most dynamic and evolving categories in Serbia’s dairy market, with it continuously being refreshed with new product launches, flavour innovations, and modern packaging formats. This constant stream of novelties caters to consumers seeking a balance between indulgence and ...

Following a decline in 2023, volume sales of cheese are steadily recovering, supported by renewed consumer interest and a modest increase in unit prices. This rebound is contributing to overall value and volume growth in the category in 2025. A notable trend shaping the market is the rising preferen ...

Other dairy has seen moderate growth in current value terms in Serbia in 2025 although this is primarily being driven by rising prices, rather than increased consumer demand. Volume sales across most categories of other dairy remain flat or are declining slightly, reflecting a shift in consumer focu ...

This country report and accompanying data provide a comprehensive overview of Serbia's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and include ...

The Serbia passenger cars market in 2023 reflects both growth in the overall fleet and continued dependence on conventional fuels, with a limited but emerging role for alternative powertrains. New passenger car registrations in 2023 were dominated by petrol and diesel vehicles, with hybrids and elec ...

The Montenegro passenger cars market in 2023 is characterised by developments in both new registrations and the existing car fleet. Data on new passenger cars by type of engine fuel highlights the composition of the 2023 market, while the share of alternative fuel vehicles among new registrations is ...

Sugar confectionery is expected to register both positive current value and volume growth in Serbia in 2025. Busy lifestyles are one factor driving sales, with consumers regularly buying sugar confectionery on impulse throughout the day. In addition, with chocolate confectionery seeing hefty price r ...

While chocolate confectionery in Serbia is expected to register double-digit percentage value growth, there is expected to be a significant fall in volume sales. A surge in cocoa prices globally, driven by poor harvests and limited supply, is feeding into hefty price hikes for chocolate confectioner ...

Savoury snacks is expected to register both healthy current value and volume growth in Serbia in 2025. Busy lifestyles support value sales, as consumers look for a quick on-the-go snack. This is also supported by increasing offerings of 100g packets for on-the-go consumption. Frequent promotions and ...

There is expected to be a slight fall in volume sales of gum in Serbia in 2025. Several factors drive the decline. Gum has an increasingly bad reputation, both in terms of its non-biodegradability, as well as its impact on dental health, especially those offerings that are high in sugar. As such, co ...

The picture is expected to be generally positive for snacks in Serbia in 2025. While inflation remains an issue, there is expected to be moderate current and constant value growth. However, consumers remain price sensitive, and sales are support by frequent promotions and discounts. Private label al ...

Ice cream is expected to register healthy volume growth in Serbia in 2025. A long hot summer supports value sales. In addition, local players continue to innovate and this keeps consumers engaged. Single portion dairy ice cream accounts for most value sales and also registers the highest value growt ...

It is a stable performance for sweet biscuits, fruit snacks and snack bars in Serbia in 2025, with volume growth increasing slightly. Plain biscuits account for most value sales, supported by a large range. However, growth is within healthier offerings such as fruit snacks and protein/energy bars, w ...

Volume sales growth for RTDs in Serbia continued to benefit from the products’ high popularity among local consumers. Serbians enjoy experimenting with new flavours and combinations, driving up demand, while the drinks offer convenience without compromising on quality, appealing to consumers who wan ...

Volume sales growth in spirits in Serbia in 2024 was largely thanks to local consumers’ established alcohol consumption habits. Additionally, the rise in tourism has contributed to modest growth, as visitors often enjoy local beverages, including spirits. Euromonitor International's Spirits in Serbi ...

In 2024, shifting consumer preferences played important role in driving cider/perry sales growth in Serbia. As health consciousness continues to rise, many consumers are seeking lighter, fruit-based alternatives to traditional alcoholic beverages. Cider, often perceived as a refreshing and lower-cal ...

Early 2024 saw volume sales growth increase for beer in Serbia, though rates slowed down as the year progressed. Consumers were discouraged from consumption by price hikes and squeezed household budgets. Domestic mid-priced lager continues to benefit from the enduring popularity of locally produced ...

Volume and value sales of alcoholic drinks rose in Serbia in 2024, with value growth pushed by rising prices. Cider/perry registered the highest total volume growth, with wine in second place. Beer, meanwhile, posted the lowest total volume sales growth. Euromonitor International's Alcoholic Drinks ...

With wine in Serbia seeing rising volume sales in 2024, Serbian winemakers have been focusing on improving the quality of their wines, making them more appealing to both domestic and international consumers. The popularity of wine tourism has increased, with more international tourists visiting Serb ...

Tobacco consumption in Serbia continued to shift in 2024, shaped by declining smoking prevalence, rising economic pressures, and a growing appetite for alternative nicotine products. The legal smoking population is gradually shrinking, and societal attitudes toward smoking are becoming more negative ...