Yoghurt and sour products is expected to register healthy current value and volume growth in Pakistan in 2025. Plain yoghurt continues to account for the majority of value and volume sales, though flavoured yoghurt is expected to register the highest growth in 2025. Flavours such as mango, strawberr ...

The outlook is expected to be positive for dairy products and alternatives in Pakistan in 2025, with both healthy current value and volume growth in 2025. The economy is improving, with inflation easing, which is seeing consumer purchasing power becoming more stable. As such, there is expected to be ...

Baby food is expected to register both healthy current value and volume growth in Pakistan in 2025. The segment is supported by a high birth rate, with milk formula and in particular, growing-up milk formula accounting for most value sales. With increasing number of mothers working outside the home, ...

Butter and spreads is expected to register modest current value and volume growth in 2025 in Pakistan. Cooking fats continues to account for most value and volume sales, with sales being minimal for margarine and spreads and butter. That being said, butter is expected to register the highest value g ...

We've raised our calendar year GDP growth forecasts for Pakistan by 1.9ppts to 3.1% for 2025 and by 0.8ppts to 2% for 2026. Our upgrades reflect a mixture of source data revisions, stronger-than-anticipated growth in H1 2025, and improved optimism about reform progress supported by the ongoing I ...

Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside t ...

Ice cream in Pakistan is expected to experience healthy growth in both volume and current value terms in 2025. This will be driven by greater economic stability and rising disposable incomes, which are increasing demand for affordable yet high-quality products. Additionally, ongoing population growt ...

Retail sales of gum in Pakistan are expected to see healthy growth in both volume and current value terms in 2025. The country’s population grew by nearly 2% in 2024, expanding the overall consumer base. At the same time, urban centres like Karachi, Lahore, and Islamabad have experienced a notable i ...

The snacks industry in Pakistan is poised for healthy growth in both volume and current value terms in 2025, supported by continued urbanisation and rising disposable incomes, which are driving demand for convenient, on-the-go snack options. With a growing middle class, consumers are becoming more w ...

The market for sweet biscuits, snack bars, and fruit snacks in Pakistan is set to sustain healthy growth in both volume and current value terms in 2025. The category has become increasingly competitive, with rising marketing expenditure. Major players such as EBM, Continental Biscuits, and Mondelez ...

Beer in Pakistan witnessed strong total volume sales growth in 2024, albeit from a relatively low base. Non alcoholic beer registered the highest increase, albeit from a much lower base than standard lager. Nonetheless, with a strong health trend among young adults, a shift in the drinking patterns ...

Alcoholic drinks in Pakistan registered further strong total volume growth in 2024. Meanwhile, total current value sales continued to see fast double-digit growth in a highly inflationary climate. Alcoholic drinks performed strongly in both the off- and on-trade channels. Pakistan is an Islamic coun ...

Spirits in Pakistan posted strong total volume sales growth in 2024, marginally faster than in 2023. The largest category, whiskies, posted the highest total volume growth in terms of core categories. Whiskies benefited as consumers appeared more inclined towards premium alcoholic drinks. This trend ...

The tobacco industry in Pakistan continued to be a significant contributor to the national economy in 2024, though it faces a complex landscape shaped by evolving regulations, changing consumer behaviour, and international pressures. The sector is a major employer, generates substantial revenue from ...

Philip Morris International (PMI) and British American Tobacco (BAT) have strategically expanded their portfolios in Pakistan to include smokeless tobacco, e-vapour products, and heated tobacco, responding to evolving consumer preferences and global shifts toward alternative nicotine delivery system ...

In 2024, cigarette consumption in Pakistan continued its downward trajectory, driven by the growing availability of cheap imported products and alternative tobacco options. Although the rate of decline was lower than in 2023, the persistent decrease remained a significant concern for cigarette manuf ...

In Pakistan, the cigar market caters to a niche segment primarily composed of affluent consumers residing in urban centres such as Karachi, Lahore, and Islamabad. These individuals often view cigars as symbols of status and luxury, aligning with their lifestyle and social aspirations. The availabili ...

This database from LeadingMarketResearch.com provides the 2023 supplier shares, the 2023-2028 volume and sales forecasts for 100 major infectious disease tests, as well as comprehensive lists of companies developing or marketing new technologies and products by test, including: AIDS/HIV, Adenovirus, ...

Pakistan Construction Market Size, Trends, and Forecasts by Sector – Commercial, Industrial, Infrastructure, Energy and Utilities, Institutional and Residential Market Analysis to 2029 (H1 2025) Summary GlobalData estimates the construction industry in Pakistan will shrink by 2.8% in real terms in 2 ...

Automotive Manufacturing in Pakistan Summary Automotive Manufacturing in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players ...

Power Generation in Pakistan Summary Power Generation in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial me ...

Renewable Energy in Pakistan Summary Renewable Energy in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial me ...

In 2024, there was growing mainstream adoption of sun protection products as part of daily skin care routines. Increased public awareness of the harmful effects of UV exposure, such as premature ageing, hyperpigmentation, and skin damage, encouraged more consumers, particularly urban women and young ...

In 2024, depilatories in Pakistan recorded robust growth. While economic pressures made consumers more cautious with their spending, hair removal remained an essential routine, especially for women preparing for weddings, Eid, and formal events. Social media tutorials promoting at-home waxing and sh ...

Value sales of deodorants in Pakistan continued their strong upward trajectory in 2024 due to inflationary pricing alongside consistent demand for personal hygiene products. Consumers chose longer-lasting body sprays or natural formulations as part of a broader shift toward perceived value for money ...