Drinking milk products in Kazakhstan reported strong gains in volume and value sales over 2025. A combination of factors are driving sales of drinking milk including economic development, urbanisation, and the shifting consumer preferences towards health, convenience, and functionality. More effecti ...

Baby food in Kazakhstan witnessed a steady increase in retail value sales over 2025. However, the category is stagnant in volume terms, which can be linked to post-pandemic effects and the declining birth rate in the country. Nonetheless, as the middle-class expands and incomes rise, there is increa ...

Yoghurt and sour milk products enjoyed robust retail vales sales in Kazakhstan, while volume sales are notably lower yet still positive. This dynamic is due to high unit prices supported by ongoing demand. Even as some consumers shift towards more affordable products, there is growing demand for hig ...

Butter and spreads in Kazakhstan witnessed strong value growth in 2025, with a slight decline in volumes year on year. There is a clear shift in consumption from margarine to butter as living standards improve in the country. Consumers are increasingly choosing natural butter over margarines and spr ...

Dairy products and alternatives in Kazakhstan is enjoying steady volume growth in 2025, whilst value sales continue to see double-digit growth. The growth of the urban population is contributing to more frequent consumption of convenient and ready-to-eat dairy products and alternatives. Persistent i ...

Cheese in Kazakhstan is enjoying steady volume growth in line with rising consumer demand, an expanded product range, and improved quality. Additionally, the active development of retail channels, including online stores, as well as effective marketing campaigns and increased attention to healthy li ...

Other dairy is seeing strong retail value sales in Kazakhstan in 2024, with retail volume also showing solid gains. One of the reasons behind this trend is the growing population in the country, as well as the fact that products such as cream, fromage frais and quark are staple items used in daily c ...

Sweet biscuits, snacks bars and fruit snacks is expected to register healthy current value and volume growth in Kazakhstan in 2025, partly supported by continuing population growth. Affordability also supports value growth. In addition, the expansion of modern grocery retailers, including supermarke ...

It is expected to be a positive picture for snacks in Kazakhstan in 2025, with healthy current value growth and also moderate volume growth, partly supported by continuing population growth. However, inflation is still an issue, though it has eased, and consumers continue to price sensitive and acti ...

Gum is expected to register positive current value and volume growth in Kazakhstan in 2025. Increasing consumer interest in products associated with fresh breath and oral care support value sales. Chewing gum accounts for most value sales and is also expected to register higher value and volume grow ...

Sugar confectionery is expected to register both healthy current value and volume growth in Kazakhstan in 2025, supported by continuing population growth. Also, with the continuing expansion of modern grocery retailers, accessibility is also increasing, and this further supports value sales. Gummies ...

While ice cream is expected to register positive current value growth in Kazakhstan in 2025, volume growth is expected to be minimal, in what is a mature product area. In addition, some consumers are reportedly shifting away from traditional snacks like ice cream towards other snack options, includi ...

Savoury snacks is expected to be the best performing snack in Kazakhstan in 2025, registering both healthy current value and volume growth. Rapid urbanisation, along with busier lives, are driving the demand for convenient, ready-to-eat savoury snacks. Potato chips account for most value sales and a ...

Chocolate confectionery continues to be Kazakhstan’s most popular snack in 2025, and it is expected to register healthy volume growth, in spite of significant price rises. A surge in cocoa prices globally, driven by poor harvests and limited supply, is feeding into significant price hikes. However, ...

Volume sales of beer in Kazakhstan fell further in 2024 as declining purchasing power and rising prices impacted demand. However, not all categories were equally affected. Flavoured lager, for instance, managed to hold its ground despite market pressure, whilst economy lager experienced the least de ...

Volume sales of cider/perry registered further strong, double-digit growth in 2024 as it is a developing category in Kazakhstan that has only recently emerged. Growth was also driven by the shift in consumer preferences towards lower ABV drinks. Cider offers a fruity, lower-alcohol alternative to tr ...

Spirits in Kazakhstan showed mixed trends in 2024. While vodka, the leading category with traditional significance in Kazakh culture, posted a decline which impacted the overall dynamics, modern spirits like gin, whiskey, rum, and bitters continued to gain popularity. This was supported by rising co ...

Volume sales of RTDs in Kazakhstan registered further growth in 2024, driven by rising interest in flavoured, low alcohol drinks, especially amongst younger consumers eager to explore new options. Although the RTD category is still relatively young in terms of product variety, it has expanded beyond ...

Despite the growing wine culture in Kazakhstan and a more informed, educated consumer who is increasingly learning to appreciate wine through taste rather than just relying on well-known brand names, price remains the key factor in purchasing decisions. The widespread decline in purchasing power due ...

In 2024, the alcoholic drinks market in Kazakhstan saw a decline in volume but growth in value, driven by inflation, rising production costs, and declining purchasing power. While consumer spending was influenced by reduced spending capacity, price increases contributed to value growth. A shift towa ...

Smokeless tobacco, e-vapour products, and heated tobacco in Kazakhstan faced significant challenges in 2024, driven primarily by the collapse of the e-vapour category. In April 2024, the government implemented a sweeping ban on the import, production, sale, and advertising of e-vapour products, incl ...

The market for cigarettes in Kazakhstan continued to decline in volume terms in 2024. Growth was constrained by rising prices and the expanding illicit trade. In response, consumers increasingly shifted towards alternative forms of nicotine consumption, such as heated tobacco and, despite an officia ...

The market for cigars, cigarillos, and smoking tobacco in Kazakhstan recorded a flat performance in volume terms in 2024, following the declines of the previous two years. Cigars continued on a downward trajectory, hindered by the absence of a strong cigar-smoking culture. In Kazakhstan, cigars are ...

In 2024, Kazakhstan's tobacco market was shaped by tighter regulations, mounting economic pressures, and evolving consumer preferences. The most significant development was the complete ban on e-vapour products, which pushed the entire category into the illicit market and redirected some consumer de ...

This database from LeadingMarketResearch.com provides the 2023 supplier shares, the 2023-2028 volume and sales forecasts for 100 major infectious disease tests, as well as comprehensive lists of companies developing or marketing new technologies and products by test, including: AIDS/HIV, Adenovirus, ...