Morocco Telecom Operators Country Intelligence Report Summary Morocco Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Morocco today, with detailed forecasts of key indicators up ...

Plant based dairy in Morocco is set to see dynamic growth in current value terms in 2025, albeit from a low base. The category remains relatively undeveloped in the country, with offerings mainly limited to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan ...

The market for butter and spreads in Morocco is expected to continue to expand in current value terms in 2025. Butter, which accounts for the bulk of sales, remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's culinary traditions. Its use alongside staple foods like bread, ...

Retail sales of baby food in Morocco are expected to see only marginal growth in current value terms in 2025, largely due to unfavourable demographic trends. Low birth rates, influenced by delayed marriage and increased use of contraceptives, have reduced the number of infants, limiting overall mark ...

The market for yoghurt and sour milk products in Morocco is anticipated to experience modest growth in current value terms in 2025, despite ongoing economic challenges and declining disposable incomes. Volume sales of yoghurt are expected to see a slight upturn, following the flat performance of the ...

Cheese sales in Morocco are expected to continue growing in current value terms in 2025, driven in part by the increasing influence of Western eating habits. Media exposure - including advertisements from fast-food chains like Pizza Hut and McDonald’s, as well as Western cooking programmes - has boo ...

Retail sales of dairy products and alternatives in Morocco are expected to rise in current value terms in 2025, despite a series of ongoing challenges. One of the most pressing issues is the decline in national milk production, with a noticeable downward trends since 2020. Unfavourable climatic cond ...

Retail sales of drinking milk products in Morocco are expected to post relatively modest growth in current value terms in 2025, compared to the wider dairy products and alternatives market. Unfavourable climatic conditions, particularly prolonged drought, combined with sharp increases in the cost of ...

Retail sales of other dairy products in Morocco are expected to continue expanding in current value terms in 2025. However, the perception that the category offers limited growth potential has led many dairy players concentrate their marketing efforts on other areas, such as cheese, yoghurt, and - t ...

In 2025, Morocco’s travel industry continued to expand, although the pace of growth was more moderate than the sharp surge experienced in the immediate post-pandemic years. The country strengthened its position as a leading tourism destination in Africa, attracting a mix of domestic, diaspora, and i ...

Lodging in Morocco continued to expand in 2025, although the pace of growth moderated compared to the post-pandemic highs. As global inflationary pressures eased and travel flows normalised, operators faced a more competitive environment and responded with strategies aimed at boosting occupancy. Pri ...

Retail value sales of airlines rose in 2025, supported by strong demand across both domestic and international routes. Growth was driven by the Moroccan government’s ongoing efforts to enhance air connectivity and capacity as part of its broader tourism strategy. These initiatives are designed not o ...

Retail value sales of booking rose in 2025, supported by the strong momentum of online channels. The year was marked by a pronounced shift towards digital booking, reflecting broader global trends in consumer behaviour and the ongoing transformation of Morocco’s travel industry. Online platforms gai ...

Inbound tourism continued to grow in 2025, although the pace of expansion normalised compared to the extraordinary post-pandemic rebound of previous years. Morocco consolidated its position as one of Africa’s leading tourism destinations, supported by the 2023–2026 tourism roadmap and the combined e ...

The importance of the agricultural sector to the Moroccan economy was once again in evidence over the first half of the year, as some sorely needed late winter rains improved the cereal harvest, with positive effects on consumer demand. A big infrastructure push also helped. GDP in H1 2025 was 4.7% ...

In 2024, cafés/bars in Morocco recorded a slight decline in value sales, with the fall in sales driven by chained bar/pubs. Despite this, outlet numbers across the category grew, as cafés and bars remained a cornerstone of the national foodservice culture, driven by strong social dining habits and e ...

Major chains of restaurants and cafés are opening and expanding across Morocco in line with the development of infrastructure, tourism and the broader urbanisation trend. Chains are taking over from smaller, independent food outlets in Morocco, especially in cafés and limited-service restaurants. Bi ...

In 2024, Morocco’s full-service restaurant sector continued its evolution, shaped by shifting urban lifestyles and rising consumer expectations. The segment recorded steady growth, with both chained and independent operators expanding their footprint, particularly in key urban centres such as Casabl ...

In 2024, consumer foodservice in Morocco recorded growth in value terms, demonstrating notable resilience. This positive performance was driven by a combination of economic recovery, evolving consumer preferences, and the continued expansion of outlets. A key driver of growth was the ongoing rise of ...

Street stalls/kiosks recorded a decline in foodservice value in Morocco in 2024. Nevertheless, outlet numbers continued to expand, and these formats remain an essential part of Morocco’s informal foodservice landscape. With more than 30,000 outlets nationwide, they provide affordable and accessible ...

In 2024, limited-service restaurants in Morocco recorded strong foodservice value growth, reflecting the country’s rising demand for convenient and affordable dining. This performance was supported by ongoing urban expansion, a predominantly young consumer base, and increasing appetite for quick-ser ...

Morocco Insurance Industry - Governance, Risk and Compliance Summary GlobalData’s ‘Morocco Insurance Industry - Governance, Risk and Compliance’ report is the result of extensive research into the insurance regulatory framework in Morocco. It provides detailed analysis of the insurance regulations f ...

The MENA directional drilling market will expand at a CAGR of 4.4% between 2024 and 2032, ultimately attaining a size of USD 3,679.7 million by 2032. Directional drilling is the practice of drilling at predetermined angles to access oil, gas, or utility reserves located beneath obstacles or at dista ...

Sales of home audio and cinema have seen a decline in retail volume terms in 2025 as many product categories such as traditional speakers lost out to wireless variants which are cheaper, much smaller and portable. Consumers have largely migrated towards wireless variants as these are more convenient ...

Sales of in-car entertainment have been declining in retail volume terms in 2025, with in-car speakers being the only category to register growth. Sales of other products such as in-car navigation systems have suffered from consumers switching to the use of mobile phone applications for navigating, ...