Video games in Poland experienced further growth in 2024, largely due to increased popularity of digital downloads, subscription services, and cloud gaming. Notable trends included the use of AI for personalised gaming experiences and the growing involvement of adults, leading to demand for nostalgi ...

Toys and games in Poland recorded further growth in 2024, largely due to the increasing demand for video games and technology-integrated toys that offer educational benefits. The kidult trend was another strong growth driver, particularly boosting sales of construction and collectibles. Additionally ...

In 2024, traditional toys and games experienced further value sales growth, driven by a shift towards family activities, kidult engagement, and tech-integrated toys. Sustainability emerged as a key trend, with brands utilising eco-friendly materials to meet consumer demand. The competitive landscape ...

Yoghurt and sour milk products in Poland witnessed a steady increase in retail volume and value growth over 2025, although the pace of growth has moderated. Kefir, a staple in Polish cuisine, remains highly popular due to its cultural significance and versatility for use in traditional dishes. Addit ...

Butter and spreads witnessed an upbeat performance in Poland during 2025. Volume sales experienced a slight increase, reflecting steady consumer demand for butter and spreads. Rising unit prices is one of the primary factors driving value sales in Poland, primarily due to persistent inflation, which ...

Baby food in Poland witnessed a steady increase in value sales over 2025, while volume sales continued to decline. According to Statistics Poland (GUS), the annual number of births reached a record low of approximately 252,000 live births in 2024, down from 272,000 in 2023, and this trend is expecte ...

Dairy products and alternatives witnessed a steady rise in value sales over 2025 amid persistent inflation. Rising production costs, including higher energy prices and raw material costs, have pushed up retail prices. In baby food, value sales grew despite reduced consumption as declining birth rate ...

Other dairy in Poland felt the impact of higher prices in 2025, with consumption weakening slightly as a result. Higher unit prices stemmed from higher production costs, energy prices, and the cost of raw materials, as inflation in Poland remained persistent. Cream and fromage frais are traditional ...

Drinking milk products in Poland saw a notable rise in value growth over 2025, with the rising cost of production and the decrease in the number of milk cows triggering an increase in the price per litre. Milk remains an essential and common household item in Poland, widely used in both cooking and ...

Plant-based dairy witnessed strong volume and value growth in 2025, reflecting the rising consumer interest in healthier foods that are also sustainable and support animal welfare. As Polish consumers have become more conscious of these issues, plant-based products have gained popularity. Furthermor ...

Cheese in Poland enjoyed a buoyant performance in 2025, with both volume and value growth improving on the previous year. Value growth can be linked to persistent inflation, which has elevated production and raw material costs and pushed up retail prices of cheese. Poles have access to a diverse ran ...

Retail volume sales of in-car entertainment are expected to decline in Poland in 2025. The category faces ongoing pressure as consumers prioritise spending on higher-demand technology areas that add convenience to their lives, including smartphones and home entertainment, with reduced interest in in ...

Volume sales of mobile phones are set to record a modest increase in 2025, driven entirely by the continued expansion of smartphone, while feature phones decline sharply. Polish consumers increasingly view smartphones as essential tools for communication, entertainment, and access to digital service ...

Volume sales of imaging devices are set to increase in Poland in 2025. Imaging devices is experiencing a mild rebound as Polish consumers renew their interest in dedicated cameras for vlogging, hobbies, travel, and content creation. While total volumes remain well below historic peaks, demand persis ...

Retail volume sales of home video in Poland are set to increase in 2025. The category experienced a sluggish year as many consumers delayed purchases, prioritising other technology or household expenses amid ongoing economic pressures. In addition, some consumers under 40 years-of-age are opting for ...

Retail volume sales of home audio and cinema are set to record a double-digit decline in Poland in 2025. The market continues its gradual downturn as consumers prioritise mobile and personal audio devices, while the widespread use of streaming services has reduced demand for dedicated home cinema sy ...

Retail volume sales of computers and peripherals is set to increase in Poland in 2025. The category is facing difficulties as consumers cut back on discretionary spending due to economic uncertainty. This issue has been compounded by a sustained high base, following device upgrades during the COVID- ...

Volume sales of wearable electronics in Poland are expected to increase slightly in 2025. Growth remains modest, reflecting a market transitioning towards maturity. Polish consumers continue to value wearable devices for health tracking, notifications, and fitness motivation; however, many have alre ...

Volume sales of consumer electronics are set to rise modestly in 2025, supported by Poland’s recovering economy and rising household spending. Real GDP is projected to grow by 3.3%, fuelled by private consumption, reflecting higher real disposable income and low unemployment. This positive economic ...

Wireless headphone volume sales in Poland are expected to grow steadily in 2025, with much of the momentum coming from the surging popularity of TWS earbuds. These devices continue to resonate with consumers due to their compact form factor, convenience, and increasingly advanced features, such as a ...

Volume sales of portable players are set to increase in Poland in 2025, though this modest growth masks a clear divergence within the category. Traditional portable media players continue to decline sharply, as consumers increasingly use smartphones for on-the-go music and video playback. In contras ...

The market for pressure monitoring devices in Poland is on the brink of significant expansion, fueled by a confluence of demographic changes, an increasing prevalence of chronic illnesses, a surge in digital health adoption, and a healthcare system that is progressively embracing remote care solutio ...

The Poland passenger cars market in 2023 highlights both growth in the vehicle fleet and a gradual diversification of fuel types. New passenger cars by type of engine fuel in 2023 show petrol as the dominant choice, while diesel continues to lose ground, and alternative fuel vehicles such as hybrids ...

Qatar is emerging as a dynamic and rapidly expanding market for IoT medical devices, fueled by its ambitious national vision and significant investments in advanced healthcare infrastructure. The country is committed to creating a future-ready healthcare system, with a particular focus on digital tr ...

The joint reconstruction devices market in Poland is experiencing significant growth, driven by increasing patient demand for hip and knee replacements and improvements in surgical facilities within both public and private healthcare sectors. Although public hospitals perform the majority of orthope ...