Digital Commerce Expansion, Instant Payments Growth, and AI Adoption Reshape Latin America’s Retail and Financial Services in 2026 Latin America’s Digital Commerce Growth Remains Concentrated Across Leading Economies Latin America’s digital commerce market continues to expand, supported by rising mo ...

The mobile satellite industry in Latin America is crucial to economic growth, social connectivity, and digital inclusion. As smartphone penetration continues to increase and network coverage expands, the demand for LTE and 5G connectivity drives market innovation, supports businesses, and enhances g ...

Healthy volume growth, as sports drinks consumer base widen beyond athletes, and is also increasingly seen as a wellness drink. Supermarkets lead in terms is distribution, but e-commerce and pharmacies are making gains. Euromonitor International's Sports Drinks in Costa Rica report offers a comprehe ...

Sports drinks in Guatemala are increasing their appeal beyond athletes, driven by warm temperatures, expansion of outdoor activities, and a desire for rapid rehydration. Products increasingly combine hydration with functional benefits like electrolytes, vitamins, and energy support. Regular sports d ...

RTD tea is steadily gaining appeal amongst younger consumers seeking lighter, health-oriented alternatives to carbonates and juice. Reduced-sugar and herbal variants are gaining traction, while exotic flavours and functional teas offer opportunities for further expansion. Lipton leads the category, ...

Muted volume growth, with significant drop in tourist numbers having an impact. Consumers are increasingly health conscious and look for functional benefits, as well as lower sugar content. The outlook is positive over the forecast period, supported by a growing economy, but there are headwinds. Eur ...

Slight fall in volume sales, partly due to a significant decline in tourist numbers. Reduced sugar offerings fare better and there will be a further boost in reduced sugar offerings over forecast period, as consumers become more health conscious, Euromonitor International's Carbonates in Costa Rica ...

Concentrates in Guatemala are losing appeal amongst younger consumers. Their main advantage is their affordability, although they are viewed as less convenient and practical than ready-to-drink options. In powder concentrates, some players are attempting to drive consumer interest by emphasising the ...

Energy drinks continues to register healthy volume growth, with constant flavours innovations and clever marketing strategies keeping the consumer base engaged. The outlook is also positive, though rising concerns about high caffeine, sugar and additive content could pose a challenge over the long t ...

Demand for soft drinks in Guatemala is driven by affordability, impulse purchases, and the need to stay hydrated in a hot climate. Carbonates continue to be widely consumed and culturally familiar, while bottled water is essential due to limited public water quality. Health and wellness trends are s ...

Volume sales fall, as temporary issues with tap water are resolved. Flavoured tap water makes gains, as does private label, though competitive landscape remains high fragmented. Over the forecast period, bottled water should benefit from consumers cutting down on sugary soft drinks. Sustainability i ...

Bottled water is an essential beverage in Guatemala due to limited access to safe public water and concerns over pollution. Carbonated purified variants appeal to health-conscious consumers, while premium and flavoured lines target younger, higher-income segments. Small local grocers provide conveni ...

Concentrates only registers minimal volume growth in what is seen as a staid product area, with limited innovation. Concentrates key USP is its affordability and the competitive prices offered by private label sees them gain ground. Euromonitor International's Concentrates in Costa Rica report offer ...

Juice consumption in Guatemala is influenced by changing health perceptions, with many consumers viewing these products as high in sugar. Children remain a key target, while for adults, juice tends to be an occasional beverage, consumed mainly in the morning. Coconut water and other plant-based wate ...

Carbonates remains the largest soft drink category in Guatemala. Demand is being impacted by affordability, impulse purchases, and a preference for varied pack sizes, from single-serve to family formats. Regular cola carbonates is the main driver of growth, supported by a loyal consumer base. Small ...

Price increases dampen volume sales. That being said, there is a shift towards juice with a healthier positioning, such as not from concentrate 100% juice. Private label is gaining volume share, though from a low base. Coconut water is predicted to perform strongly over forecast period, as it is per ...

Demand for RTD coffee in Guatemala is limited by high prices due to imports, and widespread preference for freshly brewed beverages. Sweetened lattes and cappuccinos dominate, while sugar-free options have limited availability. Growth opportunities exist through functional innovations, higher-qualit ...

RTD tea remains a sizeable product area, though volume sales growth is flat in 2025,as lower tourist numbers have an impact However, the outlook is positive, with RTD tea perceived as healthier than carbonates, and there will be a focus on reduced sugar and added functional benefits. Euromonitor In ...

While volume sales are still low, RTD coffee registers moderate volume growth. The entry of Dos Pinos, with its Me Latte brand in 2024, has given the product area a boost. Over the forecast period, RTD coffee will register modest volume growth, though there will be limited innovation, with leading p ...

Energy drinks in Guatemala serve two purposes: providing functional energy for physically demanding work schedules and offering an indulgent and sensory experience. Regular sugar-containing variants remain dominant, as these beverages are valued for their rapid energy boost, rather than any health b ...

Growth of other hot drinks in Guatemala is constrained by adults’ preference for coffee and children’s shift towards ready-to-drink cold beverages. Traditional atole remains widely consumed, while flavoured powder drinks leads value growth due to rising cocoa prices. Innovation balances functionalit ...

Retail sales of hot drinks in Guatemala are set for moderate value growth in 2025, supported by positive economic conditions, though consumers remain highly price-sensitive. Coffee continues to dominate, with a balance of affordability-focused purchases with selective premium offerings. Younger gene ...

Demand for coffee remains robust in Guatemala , despite rising prices due to global supply constraints. Consumers are managing costs through the prioritisation of smaller packs, promotions, and lower-priced brands, while younger generations are increasingly embracing coffee drinking as a daily ritua ...

Demand for tea in Guatemala is growing, driven by rising consumer interest in health and wellbeing. Green and herbal teas, particularly antioxidant-rich or medicinal varieties like camomile and ginger, are key drivers of this trend. Local brands are expanding functional and organic offerings, while ...