Over 60% of Spanish consumers try to make a positive impact on the environment by undertaking actions such as reducing their plastic and water use and decreasing food waste. Naturalists are the biggest sustainable consumer type. Natural is the leading claim, recording the highest spend per capita. T ...

We lifted our GDP growth forecast for Spain to 2.7% this year and 2% in 2026, amid signs of continued strong momentum in activity. Spain will repeat this year as the fastest-growing major economy in the Eurozone, as the economy is more insulated from the trade war with the US than most of its neighb ...

In 2025, dairy in Spain experienced positive value growth, although retail volume sales for major categories, such as drinking milk products, remained flat. Price declines in 2024 had temporarily boosted demand, but as prices stabilised in 2025, this momentum slowed. A significant factor influencing ...

In 2025, retail value sales of butter and spreads in Spain rose by 3% in current terms to total EUR385 million. The category stabilised following several years of fluctuations, which were largely influenced by disruptions to vegetable oil production. Shortages of sunflower oil and a sharp rise in ol ...

In 2025, retail value sales of drinking milk products in Spain rose by 2% in current terms to reach EUR3.5 billion, despite volume sales remaining stagnant due to the category's maturity and the rising presence of plant-based alternatives. Unlike in previous years, when declining raw milk prices spu ...

In 2025, retail value sales of other dairy in Spain increased by 2% in current terms to reach EUR1.2 billion. This positive performance was primarily supported by chilled dairy desserts, although it showed stagnation in volume terms and only modest value gains due to market maturity. The category fa ...

In 2025, retail value sales of yoghurt and sour milk products in Spain increased by 3% in current terms, reaching EUR2.8 billion. While the previous year was marked by Danone’s aggressive pricing strategy, which led to flat average price growth and a rise in volumes, 2025 saw a shift towards stabili ...

In 2025, retail value sales of cheese in Spain increased by 5% in current terms to reach EUR4.3 billion. This growth was supported by price stabilisation, which led to an increase in volume sales. While some consumers turned to premium products offering specific value, often favouring national chees ...

In 2025, retail value sales of plant-based dairy in Spain increased by 6% in current terms, reaching EUR680 million. This growth followed a price decline in 2024, which had led to volume-driven expansion rather than strong value growth in plant-based milk. This stabilised in 2025, with flat price ev ...

In 2025, retail value sales of baby food in Spain increased by 1% to reach EUR567 million, despite the category remaining close to stagnation in both volume and value terms. Baby food's performance varied significantly, with dried baby food and milk formula experiencing volume declines. These declin ...

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Spain. It includes data on key metrics, describes key market developments and analyses operators’ strategies.    Please note: this is delivered as an PowerPoint file ...