Cheese remains a popular and traditional product in Romania with it seeing moderate volume growth in 2025. This is in part a consequence of the dominance of modern retailing and the increasing demand for packaged products at the expense of artisanal cheese. There is a long tradition of producing and ...

Volume sales of yoghurt and sour milk products have stagnated in 2025 which is largely due to the increase in the category’s average unit price, which when added to the high cost of living has limited demand. The price of energy, transportation and logistics remains stable but the price of raw milk ...

Sales of dairy products and alternatives have been impacted by the high cost of living that has affected the purchasing power of a large number of Romanians in 2025. Although the price of utilities has remained high, with this impacting disposable incomes, inflation has been on a downward trend. Thi ...

Volume sales of baby food have declined in 2025 which is primarily the result of the high cost of living. While inflation is on a downward trend, the cost of distribution and storage remains high because of the high cost of energy and fuel. By consequence, the average unit price of baby food continu ...

Cream dominates sales of other dairy in Romania. Therefore, the category has benefited from the government legislation which capped the price markup on a range of basic goods at 20% until 1 July 2025, with this including cream with a 12% fat content. 12% fat cream is the lowest fat content but it sa ...

Sales of drinking milk products have seen positive growth in retail volume terms in 2025. This is linked to the positive impact of the legislative intervention from the government to help the population by limiting the total markup on a range of basic goods to 20% for processors and retailers. This ...

The performance of butter and spreads in 2025 has been negatively impacted by the decline in volume sales of margarine and spreads. The government had introduced legislation to help consumers affected by the high cost of living, with it stipulating that the mark up for several basic food products wo ...

Volume sales of plant-based dairy have benefited from changes in consumption habits in Romania. Plant-based dairy had existed on the market for some years, but consumption was mainly limited to religious fasts when the Orthodox Christian religion forbids consumption of several animal-origin products ...

Volume sales of imaging devices fell sharply in 2025, continuing the category’s prolonged downward trend. Many Romanian consumers now perceive standalone imaging devices as obsolete, favouring multifunctional products such as smartphones. Advancements in mobile photography technology mean that even ...

Volume sales of wireless headphones increased in 2025. The category continued to post strong growth in both value and volume terms, cementing its position as one of the most dynamic areas of Romanian consumer electronics. Wireless headphones have become a fashion accessory in their own right, partic ...

Volume sales of in-car entertainment in Romania declined in 2025, extending the negative trend seen in recent years. While car ownership continues to expand in Romania – by the end of 2024 there were 8.4 million registered vehicles, including 710,000 second-hand registrations compared with just 151, ...

Volume sales of home video in Romania declined in 2025. After robust growth during the pandemic, when consumers upgraded their home entertainment systems, the category has undergone a period of adjustment, with volume sales continuing to trend downwards. In 2025, purchasing power was further constra ...

Volume sales of wearable electronics increased in 2025. Despite the challenging economic climate, wearable electronics maintained robust growth in 2025. The pandemic years sparked a deeper interest in health and wellness, and many Romanians have continued to focus on maintaining active lifestyles. R ...

Volume sales of mobile phones in Romania increased slightly in 2025. While the category performed better than in 2024, growth remained modest as decreasing purchasing power, high inflation, and newly introduced austerity measures discouraged investment in expensive electronics. Mid-range and premium ...

Volume sales of home audio and cinema in Romania declined in 2025, extending the downward trend seen in recent years. Ongoing economic pressures led many Romanians to postpone or forgo purchases of non-essential electronics, while the gradual obsolescence of traditional home audio and cinema systems ...

Volume sales of portable players in Romania increased in 2025. Despite the introduction of new austerity measures, Romanians continued to adopt a cautious approach to spending. Wireless speakers remained the main growth driver for the category, while portable media players and e-readers continued to ...

After three consecutive years of declining volume sales, consumer electronics in Romania posted a modest rebound in 2025. Growth was supported by renewed demand in categories such as wearable electronics, wireless headphones, and wireless speakers. Value growth outpaced volume, driven by moderate in ...

Retail volume sales of computers and peripherals in Romania declined in 2025 as Romanian consumers adjusted their spending habits under ongoing financial pressures. Many households extended the lifespan of their existing devices, often choosing repairs over replacement, while the second-hand market ...