We've kept our GDP growth forecasts for Portugal unchanged at 1.8% for 2025 and 2.3% for 2026. GDP rose 0.6% q/q in Q2, in line with our expectation and confirmed the economy resumed solid growth after contracting in Q1. We think growth will be boosted in H2 by some income tax cuts and an extra ...

Value sales of butter and spreads increased in 2025, driven largely by rising unit prices and limited production volumes. Although volume sales declined, the overall value performance remained positive due to higher retail prices and shifts in production priorities. Reduced availability of milk for ...

Value sales of other dairy in Portugal increased in 2025, with all subcategories recording growth in current terms, largely due to price inflation. However, not all areas performed equally in volume terms. Shelf stable dairy desserts and coffee whiteners saw a decline in volume sales, as these produ ...

Value sales of yoghurt and sour milk products increased in 2025, supported by growing consumer interest in health and well-being. The trend towards functional foods continued to shape category performance, with products such as kefir and protein-enriched yoghurts recording particularly strong result ...

Value sales of plant-based dairy in Portugal increased in 2025, with the category posting double-digit growth in current terms. Plant-based milk has become firmly integrated into Portuguese consumer habits, with oat milk leading growth among the available varieties. New brands continue to enter the ...

Retail value sales of drinking milk products increased in 2025, though at a slower pace than in previous years. Cow’s milk remains the largest subcategory, and any change in its performance significantly affects overall category dynamics. Although retail prices rose, high production costs prompted m ...

Value sales of dairy products and alternatives in Portugal rose in 2025 and are expected to continue expanding over the forecast period, albeit at a slower pace than during the historical review period. This positive performance was primarily driven by plant-based dairy, baby food, and yoghurt and s ...

Value sales of baby food in Portugal increased in 2025, though growth slowed compared to the previous year. Several key developments contributed to the category’s continued positive performance, including ongoing product innovation and a shift in fiscal policy. The launch of Cerelac Pedacinhos helpe ...

Value sales of cheese increased in 2025, supported by both rising unit prices and growing consumption. The upward trend in prices was largely driven by higher production costs, with drought conditions contributing to reduced availability and elevated costs of animal feed. As a result, dairy producer ...

Retail volume sales of portable players in Portugal continued to grow in 2025, supported primarily by the strong performance of wireless speakers and renewed interest in e-readers. Wireless speakers, while moving closer to maturity, maintained positive momentum thanks to their convenience, wide rang ...

After a positive performance in 2024, retail volume sales of imaging devices in Portugal fell again in 2025. The market was impacted by the high number of purchases made in the previous year, which limited immediate replacement demand, as well as by a challenging economic climate. The biggest factor ...

Retail volume sales of mobile phones in Portugal increased in 2025, but the pace of growth slowed compared with the strong performance of the previous year. This reflects a combination of market maturity, a high penetration rate, and longer replacement cycles among certain consumer groups. Nonethele ...

Volume sales of wireless headphones in Portugal continued to grow in 2025, supported by their versatility across multiple usage occasions, from physical exercise and outdoor activities to gaming, music streaming, and remote working. The category benefits from an increasingly wide assortment of model ...

Following Portugal’s positive economic performance in 2024, driven by stronger private consumption supported by tax reductions, rising incomes, public and private investment under the Recovery and Resilience Plan, and a low unemployment rate, the consumer electronics industry entered 2025 in a more ...

Retail volume sales of in-car entertainment in Portugal declined sharply in 2025, continuing the long-term downward trend. The category’s performance remains hampered by the rising penetration of factory-installed audio systems, integrated navigation units, and multimedia capabilities in both new an ...

Wearable electronics in Portugal maintained positive volume growth in 2025, driven by rising penetration as new consumers entered the category, attracted by expanding health-monitoring capabilities and greater affordability. Replacement purchases also contributed to performance, with AI-enhanced fea ...

Home video in Portugal registered a decline in retail volume sales in 2025, following a stronger performance in 2024 that was boosted by major sports events and heightened promotional activity. Last year’s wave of purchases, which saw many households replacing older models, contributed to the softer ...

After a positive performance in 2024, the computers and peripherals category in Portugal maintained volume growth in 2025, despite a challenging global economic backdrop and persistent price increases. The end of the replacement cycle initiated during the pandemic, the scheduled end of Windows 10 su ...

Home audio and cinema continued its long-term decline in Portugal in 2025, with most categories struggling to maintain relevance in the face of more convenient, portable, wearable, and technologically advanced alternatives. Streaming services have reshaped music consumption, accelerating the shift t ...