In 2025, off-trade RTD volume sales of concentrates grew strongly in Norway, driven by sugar-free and reduced-sugar innovations that cater to health-conscious consumers. Leading brands introduced new flavours and candy-inspired variants, while social media trends further boosted popularity among you ...

In 2025, off-trade volume sales of RTD tea in Norway remained largely stagnant but continued to benefit from a shift toward healthier, wellness-oriented beverages, driven by reduced-sugar formulations and natural ingredients. Carbonated RTD tea and kombucha led category growth, appealing to health-c ...

In 2025, RTD coffee in Norway recorded strong volume growth, driven primarily by Gen Z consumers and the rising popularity of iced coffee, which has moved beyond a summer-only drink to an all-year option. Price sensitivity led some consumers to trade down to private label or more affordable brands, ...

Off-trade volume sales of carbonates grew in Norway in 2025, driven primarily by rising demand for reduced sugar and sugar-free options. Major brands such as Pepsi Max and Coca-Cola Zero Sugar benefitted from this shift, supported by ongoing innovation and strong brand recognition. Reduced-sugar ora ...

In 2025, off-trade juice volume sales declined, primarily due to a sharp increase in orange prices following extreme weather and plant diseases, which drove raw material costs higher. Price-sensitive consumers continued to favour value-focused juice and private label options, while health-conscious ...

In 2025, sports drinks in Norway experienced strong volume growth, driven by rising interest in health, wellness, and convenient hydration for active lifestyles. Sports drinks is increasingly perceived as convenient recovery beverages that support electrolyte replacement and overall fitness, appeali ...

Soft drink consumption in Norway continued to grow in 2025, primarily driven by increased demand for healthier, sugar-free, and functional beverages. Innovation across various categories, such as bottled water, sports drinks, liquid concentrates, and RTD coffee, played a significant role in this gro ...

In 2025, energy drinks in Norway experienced strong off-trade volume growth, fuelled by functional benefits and consumer enjoyment. Reduced-sugar energy drinks became the fastest-growing category, reflecting an increasing awareness of health and wellness among consumers. Consumption trends remained ...

Off-trade volume sales of bottled water rose in Norway in 2025, supported by a warm summer, new flavour launches, and innovative packaging formats. Consumers increasingly purchased bottled water in bulk to manage household costs, favouring larger, value-oriented packs. Despite this growth, still bot ...

We have lowered our GDP growth forecast for mainland Norway in 2026 by 0.3ppts to 1.4%. But this is due to national accounts revisions suggesting weaker growth in H1 2025 than previously estimated, lowering the growth carryover for next year. We still expect quarterly mainland GDP growth to average ...

This IDC Market Note analyzes the key announcements made at the Salesforce Dreamforce 2025 conference, held October 14–16 in San Francisco, California. The event brought together Salesforce users and technology partners to explore the latest innovations being delivered on the Salesforce Platform."Sa ...

This report provides key findings from consumer survey data from Norway and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services. ...