Energy drinks registered a solid performance in 2025 as it expanded with new product launches targeting a range of demographics and benefited from favourable weather. As with other soft drink categories, functionality and natural positioning remain key drivers of growth. Indeed, reduced sugar varian ...

Concentrates saw limited volume growth in 2025 as consumer interest wanes and scepticism about the nutritional, functional and value of these products grows. Powder concentrates saw the most dynamic performance, being more portable and having seen more investment in new product development for categ ...

Juice registered robust current value growth and more muted volume growth in 2025 due to a range of factors. Current value growth was partly driven by elevated prices, while favourable outdoor weather benefited volume sales. Nevertheless, juice suffers from its relatively high sugar profile compared ...

RTD coffee maintained its positive growth momentum in 2025 across metrics. Thanks to ongoing flavour innovation, the category has maintained its appeal across a range of demographics, unlike other soft drinks categories. Younger consumers, in particular, are increasingly attracted by indulgent, expe ...

Carbonates in Belgium recorded growth across all metrics in 2025 as hot, sunny weather boosted sales. Nevertheless, downsizing was prevalent amid high levels of inflation, and discounters saw notable growth. Euromonitor International's Carbonates in Belgium report offers a comprehensive guide to the ...

RTD tea enjoyed a temporary boost across metrics in 2025, primarily driven by favourable weather and new product development. Nevertheless, the category faces ongoing challenges similar to those faced by other soft drinks categories, notably consumer concerns about nutritional profiles and value for ...

Favourable weather benefited volume and value sales of sports drinks in 2025, as local consumers sought effective hydration. However, the long-term trend is one of stagnation as other soft drink categories compete by introducing functionality and reducing the sugar content of their offerings. Euromo ...

Bottled water registered robust growth across all metrics in 2025, driven by rising health concerns and favourable weather. Belgian consumers are increasingly reducing their intake of soft drinks in favour of healthier options, with bottled water becoming the preferred alternative. Euromonitor Inter ...

Soft drinks in Belgium registered a positive performance across all metrics in 2025, largely as a result of warm sunny weather throughout the year. This bucks the negative trend seen in the industry from rising health consciousness, which is leading local consumers to be mindful of their intake of s ...

In 2025, other hot drinks in Belgium – which includes chocolate powder-based drinks, malt-based drinks, and other plant-based hot beverages – registered a slight decline in volume terms across all segments and modest current value growth. While overall consumption remained relatively stable, the cat ...

Favourable weather dampened potential demand for tea in Belgium in 2025 as the evolution of functional soft drinks continued to cannibalise sales. Nevertheless, retail volume decline was slower than in the previous year of the review period, while consumption through food service increased. Meanwhil ...

In 2025, volume sales of coffee in Belgium remained stable though stagnant, even as prices continued to climb significantly. This resilience highlights the stable demand for coffee among local consumers. Coffee holds a strong cultural position and is deeply embedded in daily routines Belgium, making ...

In 2025, hot drinks in Belgium remained stable in volume terms, despite continued economic pressure and strong price increases – particularly in coffee. This resilience was largely attributed to the entrenched role of coffee in Belgian daily routines, with demand proving inelastic even as prices ros ...

The Benelux ultrasound market is projected to grow significantly, reaching an estimated US$ 129.0 million by 2031, up from US$ 99.3 million in 2024. This growth represents a compound annual growth rate (CAGR) of 3.8% from 2025 to 2031. Executive Summary and Market Analysis The Benelux region, compri ...

The rice, pasta and noodles category recorded a positive overall performance in 2025, supported by solid demand for pasta. Following a period of price pressure initiated by Colruyt in 2024, retail prices for dried pasta declined slightly as other major retailers followed suit to remain competitive. ...

Processed fruit and vegetables registered a modest value increase in 2025, driven primarily by higher unit prices rather than expanding demand. In volume terms, the category remained largely stable, constrained by consumers’ continued preference for fresh produce, which is perceived as the healthies ...

Baked goods recorded positive performance in both value and volume terms in 2025, supported primarily by the steady demand for bread. After years of stagnation, bread consumption picked up again, reflecting its renewed image as a natural, nutritious, and versatile food suitable for multiple eating o ...

Staple foods in Belgium recorded a modest positive performance in 2025, reflecting a balance between convenience-driven consumption and growing health and wellness awareness. Demand for products such as baked goods and rice, pasta and noodles strengthened as consumers sought affordable, everyday ess ...

Processed meat, seafood and alternatives to meat recorded slight value growth in 2025, driven primarily by price increases, while volume sales declined. Traditional processed meat, particularly chilled red meat, continued to struggle with its negative health and sustainability image, as Belgian cons ...

Breakfast cereals recorded marginal value growth in 2025, mainly driven by price inflation rather than genuine demand recovery. In volume terms, the category continued to contract as Belgian consumers increasingly questioned the health credentials of ready-to-eat cereals, particularly those perceive ...