After a decline in 2024, baby food in Indonesia is showing signs of recovery in 2025, with value sales on the up. This shift is closely tied to the Indonesian government’s intensified efforts to combat stunting, a chronic malnutrition condition that hinders child development. The national stunting r ...

Drinking milk in Indonesia continues to grow in terms of retail value sales in 2025, although at a slower pace compared to 2023 and 2024. The decline in consumer confidence, driven by economic pressures and a shrinking middle class, is leading many households to reduce spending on non-essential item ...

Cigarette volume sales in Indonesia contracted for the second consecutive year in 2024, although demand improved year-on-year. Cigarettes are considered a staple for many smokers from the lower income segment in Indonesia. Smoking is deeply ingrained in the social fabric, it is a common practice amo ...

Plant-based dairy continues to gain momentum in Indonesia in 2025, supported by rising health awareness and improved product availability, with value sales rising rapidly. Urbanisation and the influence of social media play key roles in shaping consumer preferences, especially among affluent individ ...

In 2025, dairy products and alternatives in Indonesia is recording strong value sales growth, driven by a combination of rising health consciousness, digital engagement and evolving consumption habits. Local consumers increasingly seek products that offer functional benefits, such as high protein, p ...

Tobacco in Indonesia was negatively influenced by weak private consumption in 2024, which forced consumers to economise. The rising cost of living and inflationary pressures squeezed disposable incomes forcing consumers to trade down from mid-priced to economy cigarettes. Unit price growth slowed in ...

In 2025, though value sales continue to rise for butter and spreads in Indonesia, growth is slower compared to previous years. This deceleration is largely shaped by a combination of economic challenges and evolving consumer behaviour. As the country grapples with ongoing uncertainties and rising jo ...

Yoghurt and sour milk products continues to show strong growth in Indonesia in 2025, driven entirely by yoghurt, and supported by rising consumer awareness, broader availability across retail channels and the introduction of more affordable products. As health consciousness increases, many consumers ...

Cigars and cigarillos experienced another strong performance in 2024 as this category expands from a relatively small base in Indonesia. Given Indonesia’s challenging economy, demand weakened even among the most loyal affluent consumer base. Current value growth slowed slightly in 2024 as price grow ...

In 2025 cheese continues to enjoy strong retail value sales growth in Indonesia, nearing double-digit figures despite facing its slowest pace in a decade. The slowdown is largely attributable to ongoing economic uncertainties and a dip in consumer confidence. Nevertheless, cheese remains a rising st ...

Despite experiencing slower growth compared to previous years, other dairy in Indonesia is sustaining single-digit expansion in 2025, largely supported by affordability, product innovation and demand from the foodservice sector. As health consciousness grows among consumers, many are seeking healthi ...

Heated tobacco products in Indonesia dramatically outpaced e-vapour products in value growth terms during 2024. Heated tobacco products, while a relatively new category in the Indonesian market, has seen significant growth in the range of devices available over recent years. This expansion is largel ...

The Indonesia skin care market size is valued at $3.07 billion as of 2025 and is expected to reach $4.64 billion by 2032, growing with a CAGR of 6.10% during the forecast years, 2025-2032. Indonesia represents one of Southeast Asia’s fastest-growing skincare markets, driven by a large and youthful p ...

In 2024, total volume sales of alcoholic drinks in Indonesia experienced a robust increase, with a more significant rise in current value sales. Growth was mainly attributed to a strong rebound in tourism, and the expansion of hospitality, particularly in urban centres such as Jakarta, and popular t ...

Cider/perry remained the smallest category among alcoholic drinks in Indonesia in 2024, and continued to struggle for traction. Total volume sales of cider and perry fell by 5% to 468,000 litres, a decline attributed to persistent challenges such as low brand awareness, limited retail presence, and ...

In 2024, total volume sales of wine in Indonesia increased by 15% to 33 million litres. This notable growth was primarily driven by a resurgence in both domestic and international tourism, which created robust demand for wine, especially in key consumption hubs like Bali. Local producer Hatten Wine ...

In 2024, total volume sales of RTDs in Indonesia increased by 5% to 2.3 million litres. Despite showing resilience, the growth rate was limited by a lack of significant product innovation and relatively subdued brand activity. Leading brand Smirnoff Ice concentrated on bar collaborations and limited ...

In 2024, total volume sales of spirits in Indonesia increased by 12% to 14 million litres, driven by urban lifestyle shifts and a robust recovery in tourism. The emergence of slow bars and mixology-focused venues in Jakarta, including establishments such as Modernhaus, Club Soda, and En Par, played ...

In 2024, total volume sales of beer in Indonesia rose by 3% to 266 million litres, continuing the moderate growth trajectory from the previous year, although at a slightly slower rate due to the uncertain economic conditions. Exchange rate volatility and supply chain disruptions also prevented more ...

The market for pressure monitoring devices in Indonesia is poised for significant expansion, fueled by several interrelated factors including the increasing prevalence of noncommunicable diseases, a growing elderly population, and substantial government investments in digital healthcare initiatives. ...