Sales of deodorants in India witnessed strong growth in current value terms in 2024, supported by rising awareness and expanding personal care routines across urban and semi-urban markets. Deodorant sprays continued to dominate the category in terms of value sales, maintaining their stronghold due t ...

In 2024, Kenya’s hair care market continued to grow in current value terms, driven by rapid urbanisation and shifting consumer priorities. As city lifestyles became busier, there was increased demand for convenient, modern beauty solutions. At the same time, a growing middle class with higher dispos ...

In 2025, mobile phones in the Philippines recorded 1% retail volume growth, reaching 18.4 million units. The modest increase was largely driven by smartphones, with 2% retail volume growth to total 16.9 million units. Several key factors underpinned growth in smartphone sales, including the replacem ...

In 2025, computers and peripherals in the Philippines maintained its upward momentum, driven by rapid growth in both consumer and business demand. Retail volume sales rose by 3% to reach 4.1 million units, with laptops, monitors, and gaming accessories exceeding pre-pandemic levels. The widespread a ...

Sun care sales in Kenya experienced relatively modest growth in current value terms in 2024, as some consumers still do not perceive sun protection products as essential. However, increasing concerns about skin health and the harmful effects of UV exposure have encouraged more Kenyans to adopt preve ...

Volume sales of home audio and cinema decreased in South Africa in 2025, continuing the trend from the previous year. Economic pressures remained a key factor, limiting consumers’ disposable income and leading many to postpone or avoid purchases of non-essential audio equipment. Euromonitor Internat ...

Volume sales of wearable electronics increased in South Africa in 2025, driven by sustained consumer interest in health and wellness. The national trend toward healthier lifestyles remains strong, with more individuals engaging in regular physical activity such as gym workouts, running, and walking. ...

Sales of sun care in India recorded strong double-digit growth in current value and retail volume terms in 2024, driven by a mix of environmental factors and changing consumer habits. With large parts of the country experiencing frequent and prolonged heatwaves, as noted by the India Meteorological ...

The Kenyan market for men’s grooming continued to expand in current value terms in 2024. Urbanisation has been a key driver of this growth, with major cities like Nairobi and Mombasa seeing an influx of young professional males who prioritise their personal appearance. In addition, the greater avail ...

Volume sales of computers and peripherals decreased in South Africa in 2025. Despite experiencing strong retail volume growth during the COVID-19 pandemic and the subsequent years, computers and peripherals encountered challenges in 2025, although signs of stabilisation are starting to emerge. Eurom ...

Retail volume sales of beauty and personal care products in Kenya registered robust growth in 2024, with a marked acceleration compared to previous years. The market has been influenced by the growth of internet-based enterprises such as Uncover, which expanded its digital presence through targeted ...

In 2025, dairy products and alternatives in Indonesia is recording strong value sales growth, driven by a combination of rising health consciousness, digital engagement and evolving consumption habits. Local consumers increasingly seek products that offer functional benefits, such as high protein, p ...

The competitive landscape of the home care industry has remained relatively stable over the years. However, industry leaders now face significant challenges, including fluctuating raw material prices, inflationary pressures, intense competition, and a shift in consumer priorities. This report delves ...

In 2025, retail volume sales of wireless headphones in the Philippines increased by 18% to reach 7.7 million units. Notably, TWS earbuds emerged as the most dynamic performer, with sales surging by 21% to seven million units, driven by the country's young, tech-savvy demographic and their rising ado ...

In 2025, consumer electronics in the Philippines was marked by rapid digitalisation, rising disposable incomes, and an increasingly tech-savvy population. Major categories experienced robust demand, driven by evolving consumer lifestyles and a strong focus on innovation. The shift between remote and ...

In 2025, consumer electronics in South Africa began to stabilise, recording marginal positive growth in volume terms, following a challenging 2024. Easing inflation and interest rates improved consumer purchasing power, while political stability under the Government of National Unity (GNU) and a mor ...

Cigars and cigarillos experienced another strong performance in 2024 as this category expands from a relatively small base in Indonesia. Given Indonesia’s challenging economy, demand weakened even among the most loyal affluent consumer base. Current value growth slowed slightly in 2024 as price grow ...

Volume sales of portable players in South Africa rose in 2025, driven almost entirely by the sustained growth and popularity of wireless speakers, the most dynamic category. These devices benefit from being portable while offering improved sound quality and longer battery life. The unreliable electr ...

In 2024, Kenya's oral care market experienced significant growth in current value terms, primarily driven by heightened consumer awareness of oral hygiene. Government-led campaigns and educational initiatives played a crucial role, emphasising the importance of dental health. The introduction of inn ...

In 2024, men’s fragrances continued to dominate overall sales of fragrances in India, but a clear shift emerged toward premium over mass products. While mass fragrances remains larger in absolute terms, the growth momentum in 2024 was decisively led by international and high-end brands operating in ...

Men’s grooming saw strong single-digit growth in current value terms in 2024. The men’s grooming category in India has seen a major shift in the last few years of the review period. What was once a small set of products that included men’s razors and blades, deodorants, and shaving foam has now expa ...

Yoghurt and sour milk products continues to show strong growth in Indonesia in 2025, driven entirely by yoghurt, and supported by rising consumer awareness, broader availability across retail channels and the introduction of more affordable products. As health consciousness increases, many consumers ...

In 2025, the global dairy industry is characterised by pricing-led value growth and modest volume performance. Functional benefits, affordability and evolving routines continue to redefine category dynamics. Emerging markets offer strong potential, while mature regions will see a focus on premiumisa ...

In 2025 cheese continues to enjoy strong retail value sales growth in Indonesia, nearing double-digit figures despite facing its slowest pace in a decade. The slowdown is largely attributable to ongoing economic uncertainties and a dip in consumer confidence. Nevertheless, cheese remains a rising st ...

Volume sales of in-car entertainment decreased in South Africa in 2025. The decline in retail volume is driven by ongoing shifts in consumer behaviour and rapid technological integration. This trend, evident over the past several years, continues to reflect the growing preference for multifunctional ...