Volume sales of wireless headphones in the Ukraine are rising in 2025, with true wireless stereo (TWS) earbuds remaining highly popular. Wireless has become the default choice for most Ukrainian consumers, especially younger users, students and commuters, who appreciate cable-free listening at a low ...

Volume sales of computers and peripherals are increasing in Ukraine in 2025. The ongoing war is reshaping demand, as non-stationary computing devices - especially laptops and tablets - now clearly outpace traditional desktop computers. Users need portability and independence from the power grid, so ...

Volume sales of mobile phones are rising in Ukraine in 2025. Economic uncertainty continues to shape purchasing behaviour in Ukraine and refurbished or second-hand smartphones are gaining traction as a practical alternative to buying new. In a landscape where affordability is crucial, pre-owned devi ...

Volume sales of home audio and cinema in Ukraine are rising slightly in 2025. Over 2024–2025, the category has been experiencing a pronounced shift towards wireless speakers fitted with rechargeable batteries. Persistent energy disruptions - frequent black-outs and damaged infrastructure - are promp ...

Volume sales of imaging devices are rising in Ukraine in 2025, though stagnation is setting in as smartphones continue to replace standalone cameras for most users. Contemporary handsets now provide high-resolution sensors, sophisticated image stabilisation, AI-enhanced photography, and integrated e ...

In Ukraine, in-car entertainment continues to lose momentum as pre-installed infotainment systems become increasingly common. Even imported vehicles more than a decade old frequently arrive with factory-fitted speakers and multimedia units, leaving drivers with little incentive to pursue aftermarket ...

In 2025, volume sales of wearable electronics are climbing at a double-digit pace in Ukraine. A defining feature of the local wearables landscape is the widespread appeal of low-cost smartwatches that imitate the Apple Watch design. Priced between USD30 and USD100, these devices attract younger buye ...

Volume sales of home video are rising in 2025, and Ukrainian households are moving decisively towards affordable smart TVs. Economic pressure, changing media-consumption habits and the appeal of modern digital features at entry-level prices are all encouraging value-focused purchasing. Consumers who ...

In 2025, volume sales of overall portable players in Ukraine are rising, though the category continues to struggle in line with global patterns. Smartphones now deliver every core function these devices once offered - seamless music playback, access to streaming platforms, extensive storage and Blue ...

Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practic ...

The market for pressure monitoring devices in Ukraine is characterized by a complex interplay of factors, significantly influenced by the ongoing conflict in the region. This situation has created a pressing need for healthcare solutions, driven by an aging population and a strong commitment to mode ...

In 2023, Ukraine’s passenger car market faced challenging conditions but still demonstrated resilience, with new registrations reflecting a gradual recovery from earlier disruptions. Petrol-powered cars continued to dominate new sales, while diesel vehicles maintained a more limited presence compare ...

The United Kingdom represents a dynamic and important market for Internet of Things (IoT) medical devices, largely influenced by the digital transformation initiatives of the National Health Service (NHS), an aging population, and a significant incidence of chronic illnesses. The primary objectives ...

The ongoing war in Ukraine has severely impacted the joint reconstruction devices market. Hospitals and healthcare facilities have redirected their efforts from elective surgeries, such as hip and knee replacements, to urgent trauma care. Consequently, the market for conventional joint reconstructio ...

Chocolate confectionery in the Ukraine is seeing value sales increase in 2025, pushed by the steep rise in the global price of cocoa, even though volume demand is in slight decline. Tablets is seeing particularly high price hikes as the products contain especially high levels of cocoa content. Choco ...

Value sales of gum are increasing in Ukraine in 2025. Within the category, chewing gum continues to outperform and remains the principal driver of overall sales, whereas bubble gum is falling in volume terms. Bubble gum has, however, registered value growth - a consequence of high inflation rather t ...

Value sales of ice cream are rising in the Ukraine in 2025, with the category seeing some resilience during the fullscale war. A comparatively modest rise in average prices, thanks to the dominance of locally manufactured products, has helped to protect demand. Manufacturers are able to keep the uni ...

Volume sales are rising for savoury snacks in Ukraine in 2025. The category is moving back towards its prewar trajectory, but the rebound that began in 2023 remains modest. The main drag on recovery is the loss of two core consumer groups: teenagers, many of whom are still abroad for safety reasons, ...

2025 is seeing volume and value sales rise for sugar confectionery in Ukraine. The category is steadily recovering as consumers facing tighter budgets look for sweets that deliver pleasure at a modest outlay. Boiled sweets, toffees, caramels and nougat and other sugar confectionery serve as affordab ...

Overall sweet biscuits, snack bars and fruit snacks continues to record solid sales in Ukraine in 2025, supported by healthy demand and consistent supply. Consumers gravitate towards both ends of the price spectrum: affordable wafers and plain biscuits on the one hand, and premium cookies as well as ...

Retail value sales of snacks are rising robustly in Ukraine in 2025, thanks to some economic stabilisation and people’s adaptation to the new reality and life during war. However, most snacks categories show only marginal recovery in retail volumes, limited by current circumstances including high in ...

In 2024, traditional toys and games in Ukraine saw slow value growth. Games and puzzles and construction accounted for the highest sales and maintained dynamic growth. Notable trends were the rise of locally-inspired products, such as patriotic-themed toys, and products aimed at adults who enjoy chi ...

In 2024, video games saw dynamic value growth in Ukraine, with increases for both hardware and software, largely due to greater consumer engagement and the launch of several high-profile games. Mobile games and Ukrainian-developed titles were key growth areas. Other trends included the increased pop ...

In 2024, toys and games in Ukraine saw dynamic value growth, albeit at a slower rate than the previous year. Video games was the main growth driver, although traditional toys and games saw a minor increase. A key driver of growth was kidults, while local innovation and cultural relevance also played ...

Total volume sales of alcoholic drinks rose in Ukraine in 2024. This represented a continuation of the recovery that commenced in the previous year, but sales remained some way below the level seen in 2021 before the outbreak of war following the Russian invasion of February 2022. The consumer base ...