Cheese in Azerbaijan is expected to register both healthy current value and volume growth in 2025, partly supported by continuing population growth. Cheese is a common ingredient in many traditional dishes and is also enjoyed as a standalone snack or appetizer and this continues to support value sa ...

Other dairy is expected to register both positive current value and volume growth in Azerbaijan in 2025, partly supported by population growth. Consumers are showing growing interest in a broader range of dairy products beyond traditional milk and yoghurt, including cream, condensed milk and dairy d ...

In terms of volume growth, yoghurt and sour milk products is expected to be the best performing dairy product in Azerbaijan in 2025. While yoghurt and sour milk products have always been a key part of the local diet, there is increasing demand, as consumers are increasingly health conscious and appr ...

Overall, it is expected to be a positive picture for dairy products and alternatives in Azerbaijan in 2025, with both healthy current value and moderate volume growth. Factors such as population growth and a stable economy support growth. The only dairy product that is expected to see volume sales i ...

A falling birth rate is expected to lead to a decline in volume sales of baby food in Azerbaijan in 2025. With inflation still an issue, consumers continue to be price sensitive, and trade down as much as possible. As such, prepared baby food is expected to register steeper volume decline, as it is ...

Drinking milk products in Azerbaijan is expected to register moderate current value and volume growth in 2025, partly supported by population growth. Interestingly, one factor driving increasing volume sales is the increasing consumption of breakfast cereals. The continuing expansion of modern groce ...

Butter and spreads continue to be a popular dairy product in Azerbaijan in 2025, and registers healthy current value growth. However, significant price rises dampen volume sales to an extent. While margarine and spreads account for most volume sales, butter accounts for most value sales, and is also ...

Gum in Azerbaijan is expected to register both healthy current value and volume growth in 2025, supported by continuing population growth. In addition, expanding distribution, strong marketing support, and increasing consumer interest in products associated with fresh breath and oral care, are also ...

While chocolate confectionery in Azerbaijan in 2025 is expected to register healthy current value growth, volume growth is expected to be minimal, as soaring global prices of cocoa beans lead to significant price rises and dampen demand. This was due to poor harvests across the globe. Chocolate pouc ...

Overall, it is expected to be a positive picture for snacks in Azerbaijan in 2025, with both healthy current value and moderate volume growth. Continuing population growth, the expansion of modern grocery retailers, and consumers leading increasingly busy lives, all support increasing value sales of ...

Ice cream in Azerbaijan is expected to register healthy current value and volume growth in 2025. Continuing population growth supports value sales. In addition, the continuing expansion of modern grocery retailers, as well as specialised ice cream parlours, make ice cream accessible to more consumer ...

Sugar confectionery is expected to register both healthy current value and volume growth in Azerbaijan in 2025, supported by continuing population growth. The affordability of sugar confectionery also supports value sales, especially in light of significant price hikes for chocolate confectionery, d ...

Savoury snacks is expected to be the best performing snack in Azerbaijan in 2025, registering both healthy current value and volume growth. Rapid urbanisation, along with busier lives, are driving the demand for convenient, ready-to-eat savoury snacks. Spicy flavours are also on the rise, with brand ...

Sweet biscuits, snacks bars and fruit snacks is expected to register healthy current value and volume growth in Azerbaijan in 2025, partly supported by continuing population growth. Affordability also supports value growth. In addition, the expansion of modern grocery retailers, including supermarke ...

In 2024, Azerbaijan’s tobacco market remained relatively stable, despite ongoing shifts in consumer preferences, rising excise taxes, and regulatory developments. While smoking prevalence stayed largely unchanged and continued to be the main driver of cigarette sales, the legal cigarette market decl ...

E-vapour products in Azerbaijan continued to grow rapidly in 2024, driven primarily by the expansion of closed system single use. Despite a significant excise tax increase - AZN0.25 to AZN2.00 per unit - the category maintained strong momentum. Unlike countries such as Kazakhstan and Uzbekistan, whe ...

Cigars and cigarillos continued to record modest growth in Azerbaijan in 2024, although both categories remain niche. The cigar smoking culture is limited, with cigars generally perceived as luxury items, which restricts their accessibility - especially outside major urban centres - due to relativel ...

Despite government efforts to raise excise taxes, ban advertising, and impose restrictions, smoking prevalence in Azerbaijan saw only a slight decline in 2024. While the consumption of legal cigarettes decreased, there was a sharp rise in illicit trade in the year. In the capital, it remains relativ ...

While alcoholic drinks in Azerbaijan saw growth in total volume sales pick up in 2024, growth in total current value sales fell well below that recorded in 2023. The slowdown in value terms was primarily explained by greater price stability as the recent spike in inflation rapidly receded. However, ...

Although wine in Azerbaijan performed positively on the whole in 2024, growth in total volume sales fell below that recorded in 2023. This was due to slowing demand at the on-trade level as many consumers continued to exercise greater caution in their spending habits following the spike in the cost ...

Total volume sales of cider/perry in Azerbaijan declined at a high double-digit rate in 2024. The collapse in demand – which began in 2023 – was mainly explained by reduced investment in the distribution and promotion of Somersby, the dominant brand. With interest having remained low throughout the ...

Total volume sales of spirits in Azerbaijan grew at a very modest rate in 2024, and one that was well down on 2023. This was primarily attributable to the poor showing of vodka, the dominant category, which only managed to post marginal growth in this respect due to its maturity and the increasing p ...

RTDs in Azerbaijan showed a modestly improved performance in terms of total volume sales growth in 2024. It was among the areas of the local alcoholic drinks market that profited most from the continued expansion of the population of legal drinking age, as these types of products are primarily consu ...

Growth in total volume sales of beer in Azerbaijan in 2024 was up on that recorded in 2023. This was primarily thanks to the alleviation of pricing pressures and increased discretionary spending by consumers amidst falling inflation and other favourable macroeconomic indicators. Frequent new launche ...

Sales of sun care increased in current value terms in Azerbaijan in 2024, in line with broader growth in the beauty and personal care market. Azerbaijan’s hot climate remains a key driver of demand, particularly during the summer months, encouraging widespread use of sun protection products. Euromon ...