Plant-based milk is a relatively new category in Tunisia, with sales remaining negligible in 2024, despite signs of growing interest. Currently, all plant-based dairy products are imported and are only sold in modern grocery retailers or through e-commerce. The demand for plant-based milk is increas ...

Despite the rising cost of living, Tunisians were still prioritising chilled desserts, cream, fromage frais and quark in 2025. Chilled desserts are generally considered a preferred snack for kids, whilst cream is an important ingredient in Tunisian cuisine, with salty and sweet dishes often based on ...

Tunisia’s economic crisis has dampened the performance of dairy products and alternatives in 2025. Prices continued to rise amid persistent inflation, and this contributed to strong value growth during 2025. However, consumer demand has slowed for dairy products and alternatives due to weaker purcha ...

Yoghurt and sour milk products in Tunisia witnessed strong double-digit value growth in 2025. Despite the economic crisis and weak purchasing power, consumer demand has remained robust for yoghurt and sour milk products. Price increases have dampened retail volume growth, but overall, the sector is ...

Butter and spreads in Tunisia witnessed moderate value growth in 2025, aided by rising demand for butter, which had suffered production shortages earlier in the review period. The supply of butter improved in 2025 with products becoming more widely available in both modern and traditional grocery re ...

Cheese in Tunisia witnessed an uptick in retail volume sales over 2025, reflecting the ongoing demand for cheese products. Rising unit prices contributed to overall value growth as cheese prices continued to climb throughout the year 2025. Demand is still being affected by inflation, weaker consumer ...

Drinking milk products in Tunisia witnessed steady growth in 2025 following two challenging years in 2022 and 2023 when the market experienced a significant shortage of semi-skimmed shelf-stable milk. The situation was deemed critical in Tunisia since semi skimmed shelf stable milk accounts for the ...

Baby food sales in Tunisia witnessed a decline over 2025, reflecting the lower consumer demand for milk formula and dried baby food. The declining birth rate is a key factor driving declines. Recent price hikes in 2023 and 2024 have also encouraged the smuggling of milk formula and baby food product ...

Volume sales of RTDs continued to rise rapidly in Tunisia in 2024. With the introduction of several new brands such as Pantha Whisky Cola and Pantha Vodka Energy, demand accelerated among younger consumers especially. Euromonitor International's RTDs in Tunisia report offers a comprehensive guide to ...

Beer in Tunisia saw an only slight increase in volume sales in 2024, with demand fairly stagnant. Off-trade sales were stronger than on-trade as a result of product price hikes in bars and restaurants, prompting many local consumers to drink beer at home instead. Despite economic strife, Tunisian co ...

Total volume sales for wine declined in Tunisia 2024. The overall fall was mainly thanks to the decrease of on-trade wine, with reduced quantities of still light grape wine distributed under the control of Tunisian ministry of Agriculture. The demand for wine in hotels, restaurants and bars fell ami ...

Overall alcoholic drinks in Tunisia recorded a slight increase in terms of total volume sales in 2024, despite the ongoing economic crisis. Growth was driven by several factors, including rising demand for mass brand variants across all categories. Value sales also improved in 2024, supported by pri ...

Spirits in Tunisia rose in volume terms in 2024, driven by sales in supermarkets and other off-trade retailers, as well as a notable increase in the number of mass brands. Amid economic uncertainty, Tunisian consumers are shifting towards mass brands in spirits. Euromonitor International's Spirits i ...

Baby and child-specific products in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased moderately, supported by continuing population growth. Families are generally having a small number of children and this enables parents to spend more on produc ...

Men’s grooming registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Increasing urbanisation, as well as a growing influence of Western culture also led to an increased interest in grooming, wi ...

Mass beauty and personal care continued to account for significantly more value sales than premium. Though inflation eased, after several years of price increases, consumers remained price sensitive, which supported value sales of mass beauty and personal care. Offerings are also continually innovat ...

Hair care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Hair care is a significant product in Tunisia and there is a constant flow of product launches to keep consumers engaged. Standar ...

Fragrances, registered both healthy current and constant value growth in Tunisia in 2024. However, volume growth was more muted, as high prices dampened growth somewhat. However, premium fragrances continued to account for most value sales and also registered higher value growth. Mass unisex fragran ...

While beauty and personal care in Tunisia registered double-digit percentage current value growth, constant value growth was more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as Tunisia grapples with persistent drought and exte ...

Premium beauty and personal care in Tunisia registered healthy current value growth in 2024. With inflation easing, this supported value growth. As such, consumers with higher disposable incomes were willing to invest in luxury beauty products for their perceived quality and effectiveness. However, ...

Bath and shower in Tunisia registered both healthy current and constant value growth in 2024. Volume sales also increased slightly, supported by continuing population growth. Bar soap continued to account for most value sales, as it more affordable than other offerings such as shower gel. Intimate w ...

Sun care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, there is increasing awareness of the importance of sun protection and as such sun care is also increasingly being wor ...

Skin care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, more women are working outside the home and therefore have more disposable income, and this also supported value sal ...

Deodorants registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. Consumers groups that drove growth included teenagers and students, as well as increasing as consumers in more rural areas. Deod ...

Oral care registered both healthy current and constant value growth in Tunisia in 2024. Volume sales also increased moderately, supported by continuing population growth. In addition, there is increasing awareness of oral care in rural areas, and this also supported growth. For instance, Colgate-Pal ...