Home video is seeing small positive volume sales in Nigeria in 2025, driven by the performance of televisions, which is seeing the strongest volume growth across the category. The expansion in urbanisation and housing estate projects, and rise in the hospitality businesses, such as with hotels, are ...

Volume sales of in-car entertainment remain in a negative slump in Nigeria in 2025, albeit at a less steep decline compared to the previous year. Meanwhile, value growth is high, supported by high prices. The economic conditions in the country mean consumers are focussing on the purchase of essentia ...

Sales of imaging devices remain in a slump in Nigeria in 2025, due to ongoing strong competition from multi-use products such as smartphones. Indeed, the camera quality in smartphones continues to improve, and many consumers do not see the need in purchasing a separate imaging device when a smartpho ...

Portable players is seeing robust volume growth in Nigeria in 2025, driven by the popularity of wireless speakers. While technological advancements in other consumer electronics—particularly smartphones—have negatively impacted the sales of portable media players overall, the growing popularity of b ...

Mobile phones is in an overall negative volume slump in Nigeria in 2025. However, this poor overall performance is attributed to the decline in interest in feature phones, with smartphones managing to achieve small positive volume growth. This is being largely driven by the availability of affordabl ...

Consumer electronics in Nigeria remains in a negative volume decline in 2025, due to the significant hikes in the prices of electronics, midst exchange rate volatility. The devaluation of the NGN has further eroded consumer purchasing power, leading to spikes in import costs and worsening inflationa ...

Home audio and video is seeing flat volume sales in Nigeria in 2025, with baseline demand coming from ongoing urbanisation and the completion of several estate projects within the country. With consumers moving into these new homes and housing estates, it has resulted in them purchasing new electron ...

Sales of computers and peripherals are in a volume slump in Nigeria in 2025, due to low consumer purchasing power and the rise of affordable, refurbished, second-hand products. Indeed, budget-conscious consumers are far more likely to replace their computers and peripherals with a second-hand option ...

Sales of wireless headphones are seeing a positive performance in Nigeria in 2025, driven by the popularity of TWS earbuds and mass wireless headbands. Such products, especially mass options, are seen as affordable options, alongside offering convenience to consumers who enjoy listening to music whi ...

Wearable electronics is seeing robust volume growth in Nigeria in 2025. This trend is being driven by rising consumer awareness about such products, communication capabilities, and fashion trends. Furthermore, the health and wellbeing tracking functions of wearable electronics add to this appeal, as ...

Officials at the National Bureau of Statistics (NBS) overhauled vital macroeconomic statistics this year. The CPI was rebased to 2024 at the start of the year, while GDP figures were rebased to 2019 in July. This forecast round includes Nigeria's rebased GDP estimates, which paint a slightly dif ...

The market for pressure monitoring devices in Nigeria is experiencing significant growth, driven by a combination of factors including a rising prevalence of non-communicable diseases (NCDs), a burgeoning population, and a governmental commitment to advancing digital health initiatives. Despite faci ...

Oman is quickly becoming a key player in the market for IoT-enabled medical technologies, fueled by its strategic focus on digital transformation, significant investments in healthcare, and the changing needs of its population. The rising incidence of chronic diseases, along with an increasing elder ...

In 2025, snacks in Nigeria is expected to register positive retail value sales, with a recovery in volume terms anticipated across all leading categories. Sales in 2024 were negatively impacted by an inflationary economy, which significantly reduced consumer purchasing power and caused a notable ris ...

Value sales of gum in Nigeria are expected to record double-digit growth in 2025, with retail volume sales also showing a moderate increase. This positive performance reflects an improvement over the challenging conditions of 2024, and the review period overall, during which sharp increases in unit ...

Sugar confectionery is set to post positive growth in both retail volume and value terms in 2025, marking a recovery from the weaker performance in 2024. However, growth has remained constrained by continued economic headwinds, including persistently high inflation and elevated product prices, altho ...

Value sales of savoury snacks in Nigeria are set to increase in 2025, with volume sales also recording an improved performance compared to 2024 as inflationary pressures begin to ease. In 2024, savoury snacks experienced a decline in volume sales despite strong value growth, driven by a sharp rise i ...

In 2025, sweet biscuits, snack bars and fruit snacks is expected to record positive value and volume growth. This result follows a volume decline in 2024, which was caused by an inflationary economic environment that weakened consumer spending power. The average unit price rose by almost 80%, driven ...

Sales of ice cream are set to rise in both retail value and volume terms in Nigeria in 2025. Ice cream is showing signs of recovery following a decline in volume sales in 2024, when it was heavily impacted by a sharp rise in unit prices. Inflationary conditions also weakened consumer spending power, ...

Value sales of chocolate confectionery in Nigeria are set to record double-digit growth in 2025. Following the sharp surge in unit prices observed in 2024, price increases moderated somewhat in 2025, enabling growth in both value and volume terms. The previous year had been marked by a substantial d ...

The joint reconstruction devices market in Nigeria is quite limited, hindered by inadequate infrastructure and a shortage of specialists for widespread hip and knee replacement surgeries. Most of these procedures occur in a few urban private hospitals. Public healthcare institutions struggle to impl ...

Men’s grooming saw strong current value growth in Nigeria in 2024, but this was driven by a strong rise in unit prices, with the average unit price increasing by 40%. Volume sales, meanwhile, declined as the poor economic conditions, characterised by high inflation, limited consumer spending power a ...

Baby and child-specific products saw current value growth in Nigeria in 2024. However, the category experienced a significant decline in volume sales as a poor economy characterised by high inflation led to a strong reduction in consumer spending power. Consumers concentrated their consumption on th ...

Skin care saw strong current value growth in Nigeria in 2024. The dynamic rise in value sales was driven by a sharp rise in unit prices, due to rising import and production costs caused by the depreciation of the local currency. Volume sales fell as a result of the unit price increases and depressed ...

Premium beauty and personal care saw double-digit current value growth in Nigeria in 2024 driven by rising prices. Premium beauty and personal care was negatively impacted by a poor economy, particularly a very inflationary environment, which strongly limited consumer spending power. While value sal ...