Region: All Regions Africa Morocco -
Morocco in 2040: The Future Demographic
The population of Morocco is predicted to decline by 10.7%, due to changes in net migration and natural change, standing at a total of 42.2 million citizens by 2040. Demographic changes, economic conditions and social trends are all contributing to negative net migration. The birth rate in Morocco i ... Read More
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Appliances and Electronics Specialists in Morocco
Appliances and electronics specialist retailers in Morocco experienced steady growth in 2024, supported by continued economic stability, rising urbanisation and expanding retail footprints. Demand was bolstered by increasing access to affordable imported goods from countries such as China and Turkey ... Read More
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Small Local Grocers in Morocco
Despite the rapid expansion of modern retail formats, small local grocers remain deeply rooted in Morocco’s retail ecosystem. Their widespread presence across urban and rural areas ensures continued accessibility, especially in neighbourhoods where modern grocery retail remains underpenetrated. Smal ... Read More
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Retail in Morocco
Retail in Morocco benefited from relatively stable socio-economic conditions in 2024, supported by steady GDP growth and government reforms. The new Investment Charter continued to attract foreign direct investment (FDI), bolstering industrial production and infrastructure development. Population gr ... Read More
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General Merchandise Stores in Morocco
Department stores in Morocco continued to struggle in 2024 as the retail landscape shifted decisively toward e-commerce and specialised chain outlets. The convenience, breadth of choice and competitive pricing offered by online platforms have drawn increasing numbers of consumers away from tradition ... Read More
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Direct Selling in Morocco
Direct selling in Morocco remains heavily skewed toward health and beauty products, in large part due to the channel’s predominantly female salesforce and the continued popularity of wellness and personal care items. In 2024, the growth of digital platforms and social media significantly enhanced th ... Read More
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Home Products Specialists in Morocco
In 2024, home products specialists in Morocco benefited from increased government and private investment in construction and renovation projects. These efforts were largely shaped by key national events and recovery initiatives, including the reconstruction programme for regions impacted by the Al H ... Read More
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Hypermarkets in Morocco
In 2024, Morocco’s hypermarkets benefited from improving economic conditions and evolving consumer behaviour. As inflationary pressures began to ease, households gradually regained spending confidence, prompting retailers to invest further in hypermarket formats. The result was a modest increase in ... Read More
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Health and Beauty Specialists in Morocco
In 2024, beauty specialist retailers in Morocco continued to expand their footprint, driven by improving economic conditions and shifting consumer preferences. Demand for natural and organic beauty products has risen significantly, with many shoppers seeking formulations that include indigenous ingr ... Read More
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Vending in Morocco
In 2024, vending in Morocco experienced a modest increase in current value sales, supported by macroeconomic stability and ongoing investments in urban infrastructure. A key driver of this growth was the construction of modern office complexes in second-tier cities beyond the traditional urban axis ... Read More
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Convenience Retailers in Morocco
The expansion of convenience retailers in Morocco continued in 2024, supported by increasing urbanisation and evolving consumer routines. With more consumers living in densely populated areas and leading faster-paced lives, demand for proximity retail formats offering swift and practical shopping ex ... Read More
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Retail E-Commerce in Morocco
Retail e-commerce in Morocco continued to post double-digit growth in 2024. This strong performance was underpinned by a favourable macroeconomic context, including easing inflation, rising urbanisation and improved household spending power. Additionally, increased internet penetration and a growing ... Read More
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Apparel and Footwear Specialists in Morocco
Morocco’s apparel and footwear sector witnessed intensifying competition in 2024, as shifting consumer preferences and macroeconomic pressures reshaped the retail environment. While physical stores continue to attract shoppers through visual merchandising and tactile experiences, rising production c ... Read More
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Supermarkets in Morocco
In 2024, supermarkets in Morocco operated in a more challenging competitive environment, primarily due to the aggressive expansion of discounters such as Kazyon and the growing focus on convenience retail formats. These developments are prompting major players to reassess their strategies as urban s ... Read More
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Discounters in Morocco
Discounters continued to outperform other modern grocery formats in Morocco during 2024, driven by aggressive network expansion and an increasingly price-sensitive consumer base. The rise of discounters has been particularly noticeable in large urban centres such as Casablanca, Rabat and Tangier, wh ... Read More
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Consumer Lifestyles in Morocco 2025
The report provides a snapshot of demographic trends, living standards, consumer spending and income classes and and economic conditions shaping consumer behaviour. It highlights income levels, digital access, household dynamics, and the role of children and women in society to provide insights into ... Read More
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Morocco Plant Protein Market: Growth Trends, Business Opportunities & Future Outlook to 2029
According to ConsumerIntel360, plant protein market in Morocco is expected to grow by 27.6% on annual basis to reach US$30.3 million in 2025. The plant protein market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 29.8%. This upward trajectory is expected to conti ... Read More
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Nappies/Diapers/Pants in Morocco
Retail sales of nappies/diapers/pants in Moroccco increased by 2% in current value terms in 2024, with volume growth remaining stagnant over the previous year. This trend reflects Morocco’s declining fertility rate, driven by women delaying marriage and starting a family and increased use of contrac ... Read More
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Wipes in Morocco
Retail sales of wipes in Morocco increased by 7% in current value terms in 2024, reflecting consumers’ increasing appreciation of their convenience and hygiene benefits. While some categories, such as general-purpose wipes, face competition from pocket handkerchiefs and boxed facial tissues, others ... Read More
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Menstrual Care in Morocco
Menstrual care in Morocco grew by 9% in current value terms in 2024, driven by increasing awareness, shifting perceptions, and expanding geographical penetration of these products. Growth was further supported by a rising population of females aged 12 to 54 and increased use of contraception. Additi ... Read More
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Retail Adult Incontinence in Morocco
Sales of retail adult incontinence products in Morocco rose by 24% in current value terms in 2024, reaching a total of MAD402 million. This growth was spurred by an ageing population, along with greater awareness and improved product availability. Volume sales also experienced dynamic expansion, ris ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
The growing propensity to dine out, combined with a booming tourism industry, had a positive impact on the AFH (Away-from-Home) tissue channel in Morocco in 2024, with sales rising by 7% in current value terms. As life returned to normal post-pandemic and competition intensified, horeca operators re ... Read More
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Tissue and Hygiene in Morocco
Retail sales of tissue and hygiene products in Morocco grew by 6% in current value terms in 2024, reaching MAD 7.85 billion. Following a period of skyrocketing inflation, which peaked at 10% in February 2023, driven by external shocks such as the war in Ukraine and elevated food prices, it eased to ... Read More
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Retail Tissue in Morocco
Sales of retail tissue in Morocco grew by 7% in current value terms in 2024, driven by an expanding consumer base and greater affordability. Per-capita consumption in Morocco remains relatively low, leaving significant room for growth, while the increasing availability of budget-friendly options has ... Read More
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Economy of Morocco 2025
Morocco is one of the more stable Middle Eastern / Islamic countries partly due to its Moinarchy which offers political continuity. Growth is generally steady if unspectacular but the country has made impressive progress in social inclusion and housing and is in the process of acquiring a significan ... Read More
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