Value sales of paediatric consumer health products increased in Greece in 2025, driven largely by price rises. However, self-medication remained low in the category, as most parents are reluctant to use products on their children, before consulting a paediatrician. Euromonitor International's Paedia ...

There is expected to be muted current value growth in paediatric consumer health in Portugal in 2025. That being said, there continues to be product innovation, with a focus on formats, with more prevalence of chewable tablets and gummies. Paediatric cough, cold and allergy remedies are expected to ...

Paediatric consumer health consumption in Uruguay is expected to continue growing in current value terms in 2025. This is supported by the preventive health trend, with increasing penetration among middle-income households who are more focused on their children’s overall health and wellbeing. Paedia ...

Paediatric consumer health has seen positive growth in current value terms in 2025. This growth has been partly driven by marketing efforts from manufacturers and a surge in new product launches targeting children. Manufacturers are also enhancing product formats to appeal to children, making them m ...

Value sales of paediatric consumer health in Malaysia are on the up in 2025, supported by robust demand in paediatric vitamins and dietary supplements, nappy (diaper) rash treatments and cough/cold remedies. Parents remain highly selective and are willing to spend on premium products for their child ...

Value sales of paediatric consumer health products increased in Taiwan in 2025. The most dynamic category was paediatric vitamins and dietary supplements. Despite the ongoing low birth rate, Taiwanese parents remain highly willing to invest in children’s health supplements, provided the products are ...

Paediatric consumer health is positing positive growth in Sweden in 2025, thanks in large part to strong marketing initiatives and a surge in product launches targeting children. Manufacturers are increasingly focusing on formats that appeal to young users, with gummies proving especially popular in ...

Value sales of paediatric consumer health are maintaining positive growth in Slovenia in 2025. Modern parents are more informed about child health and wellness, actively seeking safer and more effective solutions to support their children's growth, strengthen immunity, and manage mild symptoms that ...

Paediatric consumer health in Slovakia is recording moderate retail value growth in 2025, recovering after a sharp decline in the previous year. The rebound is being propelled by improving availability of paediatric analgesics and digestive remedies, which are posting solid gains. Paediatric vitamin ...

Paediatric consumer health has seen moderate growth in current value terms in 2025 as a result of improved economic conditions that have led to an increase in the consumption of products geared toward children. Other factors such as a high number of cases of cold and flu and an increasing focus on p ...

Paediatric consumer health is expected to register moderate current value growth in Latvia in 2025. Analgesics, and in particular ibuprofen, is expected to register the highest value growth, helped by easy-to-dose liquids and sachets. Brands also launch flavour upgrades, sugar-free claims and child- ...

The paediatric consumer health market in Romania is experiencing notable growth in current value terms in 2025, driven by increasing parental awareness of child health and wellbeing. As parents become more informed about their children’s needs, manufacturers are expanding portfolios to include speci ...

Sales of paediatric consumer healthcare continued to increase in 2025, on the back of parental concerns about their children’s health. Paediatric vitamins and dietary supplements enjoy significant sales. Local press sources often carry detailed articles documenting the best vitamin products for chil ...

Paediatric consumer health in the Netherlands is seeing sustained value growth in the Netherlands. Manufacturers and retailers are investing in communication to raise awareness around children’s specific formulas, ensuring parental confidence and reducing concerns about the risks associated with sel ...

Retail value sales of paediatric consumer health are set to grow in current terms in Vietnam in 2025 even though the category’s growth rate has moderated compared to previous years. One key factor supporting this trend has been the ongoing improvement of national health insurance, which has made ess ...

Value sales of paediatric consumer health products increased in Hungary in 2025, despite the country’s ongoing decline in birth rates. The category benefited from growing parental interest in high-quality, low side-effect products for treating and preventing childhood illnesses. Parents continued to ...

Current value sales of paediatric consumer health rose substantially in Turkey in 2025 albeit at a slower rate than in the previous year of the review period as inflation remained significantly above the central bank's year-end target. Euromonitor International's Paediatric Consumer Health in Turkey ...

Sales of paediatric consumer health have seen strong growth in current value terms in 2025. Paediatric vitamins and dietary supplements remains the largest product area, with parents often looking to fill gaps in their children’s diet in order to support their growth and development. Vitamin D is on ...

Retail sales of paediatric consumer health products in Kazakhstan are expected to expand in current value terms in 2025, despite a decline in the birth rate. More Kazakh women are choosing to have fewer children or remain childless, influenced by factors such as economic challenges, urbanisation, an ...

Paediatric consumer health is expected to register modest current value growth in Costa Rica in 2025. A clear trend is a shift towards products with a more natural positioning, as parents see such offerings as milder and safer. Consumers are also reluctant to veer away from trusted brands and are he ...

Paediatric consumer health is expected to register moderate current value growth in Guatemala in 2025. Rising prices over the review period have taken a toll and consumers are more price sensitive and are only making purchases when essential. Paediatric diarrhoeal remedies account for most value sal ...

The market for paediatric consumer health in Lithuania will continue to see positive growth in current value terms in 2025. Following the intensity of recent respiratory seasons - including a widely reported flu wave - households are more likely to keep basics such as analgesics, saline sprays, and ...

Value sales of paediatric consumer health increased in Finland in 2025, with growth primarily driven by digestive remedies and vitamin and dietary supplements, two categories that have seen frequent new product launches. Euromonitor International's Paediatric Consumer Health in Finland report offers ...

Overall current value growth for paediatric consumer health in Croatia in 2025 is expected to be down moderately on 2024. This is partly due to the gradual easing of inflationary pressures, but also reflects the fact that birth rates in the country have been falling steadily for several years. Deman ...

Value sales of paediatric consumer health are showing a positive performance in Serbia in 2025, characterised by a strong presence of common remedies for prevalent childhood ailments, alongside strict regulatory oversight regarding advertising and product information. Euromonitor International's Pae ...