Blood Pressure Monitoring Market Size, Share & Trend Analysis - Global - 2025-2031 - Includes: Personal Monitor Market, Professional Monitor Market, and Blood Pressure Cuff Market
Description
Global Blood Pressure Monitoring Market Report, 2025 Edition
Executive Summary
The global blood pressure monitoring market was valued at 2.5 billion dollars in 2024. The market is expected to grow at a 7.0 percent CAGR to reach 4.0 billion dollars by 2031. This growth is driven by the increasing global burden of cardiovascular disease, rising health awareness among consumers, advancing non-invasive technologies and greater adoption of home and professional monitoring solutions.
This report covers the worldwide market for personal blood pressure monitors, professional blood pressure monitors and blood pressure cuffs. It quantifies unit sales, average selling prices, market values, growth rates and competitive shares. It also includes analysis of market drivers and limiters, recent mergers and acquisitions, product portfolios, regulatory considerations and technology trends. Historical data is provided to 2021, and forecasts extend to 2031.
The blood pressure monitoring market continues to expand as more individuals track their health proactively and as healthcare infrastructure improves in developing regions. At the same time, competition from low-cost products puts downward pressure on prices and challenges premium manufacturers. These trends, combined with demographic shifts and evolving consumer behavior, shape the near-term and long-term opportunities in blood pressure monitoring worldwide.
Market Overview
Blood pressure monitoring plays a central role in the management of hypertension, hypotension and cardiovascular disease. Nearly 18 million people die each year from cardiovascular disease, making it one of the leading global causes of death. Blood pressure monitoring is a first-line tool for early detection, diagnosis and ongoing management of cardiovascular conditions. This creates strong demand across both home and clinical settings.
The global market includes three key categories: personal blood pressure monitors, professional monitors used in clinics and hospitals and a broad range of cuffs, including reusable, limited reuse, disposable and single-patient-use models. Personal monitors enable individuals to track blood pressure at home, which is increasingly encouraged by healthcare providers. Professional monitors are used in primary care offices, emergency rooms, specialist clinics and hospital wards.
Demand for personal monitors continues to rise as more individuals become aware of health risks associated with unmanaged blood pressure. Consumer interest in wellness, combined with increased access to digital health tools, drives adoption of home-use monitors. These devices provide individuals with greater control over their health, support remote patient monitoring programs and reduce dependence on frequent clinical visits.
Professional monitors remain essential for clinical accuracy and standardized measurements. They are widely used in every healthcare environment where vital signs are taken. As healthcare infrastructure expands in developing regions, more facilities are purchasing basic and mid-tier monitors. Meanwhile, mature markets prioritize replacement cycles, updated features and improved reliability.
The market is influenced by expanding healthcare access, stronger emphasis on preventive medicine and the development of connected monitoring devices. However, the presence of low-cost local competitors and imported devices puts pressure on pricing. This dynamic affects both personal and professional segments, pushes premium brands to innovate and encourages hospitals and consumers to evaluate lower-cost alternatives.
Overall, the global blood pressure monitoring market benefits from strong clinical need, increased consumer awareness and ongoing technological improvements. These factors drive substantial growth while reshaping purchasing behavior worldwide.
Market Drivers
Heart Disease and Global Prevalence
Heart disease remains one of the most significant drivers of the global blood pressure monitoring market. With approximately 18 million cardiovascular-related deaths occurring annually, a large portion of the global population is at risk of developing blood pressure-related health complications. Monitoring is essential for early detection of hypertension and for preventing downstream complications such as heart attack, stroke and heart failure.
Despite the large at-risk population, many individuals worldwide are unaware of their blood pressure status. As awareness increases, more people begin to use blood pressure monitors both in clinical settings and at home. Increased downward pressure on price also enables broader access to affordable devices, making monitoring more attainable in low-income regions.
Rising Awareness and Health Consciousness
Global health awareness has increased due to public health campaigns, digital health platforms, wearable technology and broader access to medical information. People are now more conscious of the importance of tracking their vital signs. Consumers monitor their health for preventative reasons, lifestyle management or chronic condition management.
Improved healthcare infrastructure in developing regions also increases access to both personal and professional monitors. Clinics and hospitals are purchasing more devices, and consumer markets are growing as pharmacies and online retailers expand availability. The trend toward self-management and at-home monitoring aligns with broader shifts in preventive medicine.
Technological Advancement
Recent developments in blood pressure technology have improved accuracy, ease of use and user experience. Previously, non-invasive blood pressure monitoring was viewed as less accurate than invasive techniques. However, modern non-invasive devices now achieve higher accuracy through better sensors, improved calibration and more sophisticated algorithms.
Many manufacturers offer digital monitors with smartphone connectivity. These devices upload readings, store long-term data, and provide trend analysis. They allow users to share blood pressure data with healthcare providers easily. This capability supports remote patient monitoring and chronic disease management programs.
Technological advancements also attract younger, tech-oriented consumers who may not have previously used blood pressure monitors. As companies continue to improve device accuracy and user interfaces, the market broadens and attracts more demographics.
Market Limiters
High Installed Base in Mature Regions
In many developed regions, healthcare facilities already have a high installed base of professional blood pressure monitors. This limits growth opportunities in hospitals and clinics to replacement sales rather than new installations. Replacement cycles can be lengthy, and facilities may delay purchases unless significant improvements are offered.
The home-use market also faces limitations. Although growth potential is strong, many individuals still lack awareness of the benefits of regular blood pressure monitoring. Economic factors also play a role. Some consumers cannot afford home monitors, especially in low-income regions, limiting market penetration.
Low-Cost Competition
Low-cost products from regional manufacturers and imported devices create intense price competition. Competitors offering inexpensive monitors challenge premium brands and drive down average selling prices. While this increases access to monitoring devices, it reduces the revenue potential for established brands and pressures them to offer lower-priced alternatives.
This trend applies across personal and professional segments. Premium companies must either justify their pricing through advanced features, reliability and brand trust, or adjust pricing strategies to remain competitive. As low-cost devices become more widespread, the global average selling price continues to decline.
Market Coverage and Data Scope
Quantitative Coverage
Market size
Market shares
Market forecasts
Market growth rates
Units sold
Average selling prices
Qualitative Coverage
Growth trends
Market limiters
Competitive analysis and SWOT
Mergers and acquisitions
Company profiles and product portfolios
FDA recalls and regulatory trends
Disruptive technologies
Disease and demographic overviews
Time Frame
Historical data from 2021 to 2024
Base year 2024
Forecasts to 2031
Data Sources
Interviews with industry leaders
Government physician and hospital data
Regulatory data
Hospital private data
Import and export statistics
iData Research internal database
Markets Covered and Segmentation
Personal Blood Pressure Monitor Market
Further Segmented Into:
Digital monitors
Aneroid monitors
Professional Blood Pressure Monitor Market
Further Segmented Into:
Digital monitors
Aneroid monitors
Blood Pressure Cuff Market
Further Segmented Into:
Digital
Aneroid
These segments include capital devices, reusable cuffs, disposable cuffs and accessories that support clinical and home monitoring.
Competitive Analysis
Omron Healthcare
In 2024, Omron Healthcare was the leading competitor in the global blood pressure monitoring market. Omron is a globally recognized brand and a dominant market player in its home country of Japan, as well as throughout the Asia Pacific region. The company also leads in North America and Western Europe, strengthening its role as the global market leader.
Omron’s leadership is supported by its strong reputation for reliable personal monitors, extensive distribution networks and continued investment in digital health technologies. Its integration with smartphone platforms and remote health monitoring ecosystems reinforces its position in the home-use segment.
Baxter
Baxter was the second-leading competitor in 2024. The company held notable shares in both North America and Western Europe but remained a distant competitor to Omron. Baxter’s presence is built on its professional-grade monitors and cuff systems, along with a broad global distribution network.
In the rest of the world, Baxter plays a smaller role, but its brand recognition and established partnerships in hospitals and clinics support continued sales.
GE HealthCare
GE HealthCare was the third-largest competitor in the global blood pressure monitoring market in 2024. The company leads the blood pressure cuff market with product lines including SOFT-CUF, DURA-CUF, SENSA-CUF and other variations tailored to reusable, limited reuse, disposable and single-patient-use applications.
GE’s strong position in cuffs supports its presence in professional environments worldwide, where clinicians rely on consistent and reliable accessories for routine monitoring.
Technology and Practice Trends
Technology in the blood pressure monitoring market is evolving toward connectivity, accuracy and improved user experience.
Key trends include:
Growing use of connected devices that link monitors to smartphone apps and cloud platforms
Improved non-invasive accuracy through advanced sensor technology and algorithm optimization
Increased adoption of home monitoring supported by telehealth and chronic disease management programs
Development of compact, portable monitors for on-the-go health tracking
Expanded use of disposable cuffs to reduce infection risks in clinical settings
Growth in professional digital monitors as clinics transition away from manual systems
These trends make blood pressure monitoring more accessible and integrated into everyday health management.
Geography
This report provides global coverage across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa.
Why This Report
Where is the fastest growth occurring within global blood pressure monitoring
How will rising cardiovascular disease prevalence influence unit demand across regions
What impact will low-cost competitors have on ASPs and market share
How will smartphone-connected devices shift consumer expectations and purchasing patterns
Which competitors dominate the professional market and which lead the home-use market
What role does preventive health and remote monitoring play in expanding adoption
How should suppliers plan portfolios to compete in both premium and value-driven segments
This report provides detailed segmentation, competitive insights and forecasting to help commercial teams plan strategy, pricing and product development in the rapidly evolving global blood pressure monitoring market.
About iData Research
iData Research is a premium market intelligence firm headquartered in Canada with offices across North America and Europe.
Over the last 20 years, the company has specialized in device-level sizing, procedure models, pricing trends, and competitive share across MedTech.
Since 2005, iData has supported global OEMs, mid-market innovators, and investors with triangulated data based on units and ASPs, with country-level forecasts and analyst access across Europe, North America, Latin America, the Middle East, Africa, and APAC.
Reports are available with flexible licensing to fit commercial, strategy, and investment workflows
Executive Summary
The global blood pressure monitoring market was valued at 2.5 billion dollars in 2024. The market is expected to grow at a 7.0 percent CAGR to reach 4.0 billion dollars by 2031. This growth is driven by the increasing global burden of cardiovascular disease, rising health awareness among consumers, advancing non-invasive technologies and greater adoption of home and professional monitoring solutions.
This report covers the worldwide market for personal blood pressure monitors, professional blood pressure monitors and blood pressure cuffs. It quantifies unit sales, average selling prices, market values, growth rates and competitive shares. It also includes analysis of market drivers and limiters, recent mergers and acquisitions, product portfolios, regulatory considerations and technology trends. Historical data is provided to 2021, and forecasts extend to 2031.
The blood pressure monitoring market continues to expand as more individuals track their health proactively and as healthcare infrastructure improves in developing regions. At the same time, competition from low-cost products puts downward pressure on prices and challenges premium manufacturers. These trends, combined with demographic shifts and evolving consumer behavior, shape the near-term and long-term opportunities in blood pressure monitoring worldwide.
Market Overview
Blood pressure monitoring plays a central role in the management of hypertension, hypotension and cardiovascular disease. Nearly 18 million people die each year from cardiovascular disease, making it one of the leading global causes of death. Blood pressure monitoring is a first-line tool for early detection, diagnosis and ongoing management of cardiovascular conditions. This creates strong demand across both home and clinical settings.
The global market includes three key categories: personal blood pressure monitors, professional monitors used in clinics and hospitals and a broad range of cuffs, including reusable, limited reuse, disposable and single-patient-use models. Personal monitors enable individuals to track blood pressure at home, which is increasingly encouraged by healthcare providers. Professional monitors are used in primary care offices, emergency rooms, specialist clinics and hospital wards.
Demand for personal monitors continues to rise as more individuals become aware of health risks associated with unmanaged blood pressure. Consumer interest in wellness, combined with increased access to digital health tools, drives adoption of home-use monitors. These devices provide individuals with greater control over their health, support remote patient monitoring programs and reduce dependence on frequent clinical visits.
Professional monitors remain essential for clinical accuracy and standardized measurements. They are widely used in every healthcare environment where vital signs are taken. As healthcare infrastructure expands in developing regions, more facilities are purchasing basic and mid-tier monitors. Meanwhile, mature markets prioritize replacement cycles, updated features and improved reliability.
The market is influenced by expanding healthcare access, stronger emphasis on preventive medicine and the development of connected monitoring devices. However, the presence of low-cost local competitors and imported devices puts pressure on pricing. This dynamic affects both personal and professional segments, pushes premium brands to innovate and encourages hospitals and consumers to evaluate lower-cost alternatives.
Overall, the global blood pressure monitoring market benefits from strong clinical need, increased consumer awareness and ongoing technological improvements. These factors drive substantial growth while reshaping purchasing behavior worldwide.
Market Drivers
Heart Disease and Global Prevalence
Heart disease remains one of the most significant drivers of the global blood pressure monitoring market. With approximately 18 million cardiovascular-related deaths occurring annually, a large portion of the global population is at risk of developing blood pressure-related health complications. Monitoring is essential for early detection of hypertension and for preventing downstream complications such as heart attack, stroke and heart failure.
Despite the large at-risk population, many individuals worldwide are unaware of their blood pressure status. As awareness increases, more people begin to use blood pressure monitors both in clinical settings and at home. Increased downward pressure on price also enables broader access to affordable devices, making monitoring more attainable in low-income regions.
Rising Awareness and Health Consciousness
Global health awareness has increased due to public health campaigns, digital health platforms, wearable technology and broader access to medical information. People are now more conscious of the importance of tracking their vital signs. Consumers monitor their health for preventative reasons, lifestyle management or chronic condition management.
Improved healthcare infrastructure in developing regions also increases access to both personal and professional monitors. Clinics and hospitals are purchasing more devices, and consumer markets are growing as pharmacies and online retailers expand availability. The trend toward self-management and at-home monitoring aligns with broader shifts in preventive medicine.
Technological Advancement
Recent developments in blood pressure technology have improved accuracy, ease of use and user experience. Previously, non-invasive blood pressure monitoring was viewed as less accurate than invasive techniques. However, modern non-invasive devices now achieve higher accuracy through better sensors, improved calibration and more sophisticated algorithms.
Many manufacturers offer digital monitors with smartphone connectivity. These devices upload readings, store long-term data, and provide trend analysis. They allow users to share blood pressure data with healthcare providers easily. This capability supports remote patient monitoring and chronic disease management programs.
Technological advancements also attract younger, tech-oriented consumers who may not have previously used blood pressure monitors. As companies continue to improve device accuracy and user interfaces, the market broadens and attracts more demographics.
Market Limiters
High Installed Base in Mature Regions
In many developed regions, healthcare facilities already have a high installed base of professional blood pressure monitors. This limits growth opportunities in hospitals and clinics to replacement sales rather than new installations. Replacement cycles can be lengthy, and facilities may delay purchases unless significant improvements are offered.
The home-use market also faces limitations. Although growth potential is strong, many individuals still lack awareness of the benefits of regular blood pressure monitoring. Economic factors also play a role. Some consumers cannot afford home monitors, especially in low-income regions, limiting market penetration.
Low-Cost Competition
Low-cost products from regional manufacturers and imported devices create intense price competition. Competitors offering inexpensive monitors challenge premium brands and drive down average selling prices. While this increases access to monitoring devices, it reduces the revenue potential for established brands and pressures them to offer lower-priced alternatives.
This trend applies across personal and professional segments. Premium companies must either justify their pricing through advanced features, reliability and brand trust, or adjust pricing strategies to remain competitive. As low-cost devices become more widespread, the global average selling price continues to decline.
Market Coverage and Data Scope
Quantitative Coverage
Market size
Market shares
Market forecasts
Market growth rates
Units sold
Average selling prices
Qualitative Coverage
Growth trends
Market limiters
Competitive analysis and SWOT
Mergers and acquisitions
Company profiles and product portfolios
FDA recalls and regulatory trends
Disruptive technologies
Disease and demographic overviews
Time Frame
Historical data from 2021 to 2024
Base year 2024
Forecasts to 2031
Data Sources
Interviews with industry leaders
Government physician and hospital data
Regulatory data
Hospital private data
Import and export statistics
iData Research internal database
Markets Covered and Segmentation
Personal Blood Pressure Monitor Market
Further Segmented Into:
Digital monitors
Aneroid monitors
Professional Blood Pressure Monitor Market
Further Segmented Into:
Digital monitors
Aneroid monitors
Blood Pressure Cuff Market
Further Segmented Into:
Digital
Aneroid
These segments include capital devices, reusable cuffs, disposable cuffs and accessories that support clinical and home monitoring.
Competitive Analysis
Omron Healthcare
In 2024, Omron Healthcare was the leading competitor in the global blood pressure monitoring market. Omron is a globally recognized brand and a dominant market player in its home country of Japan, as well as throughout the Asia Pacific region. The company also leads in North America and Western Europe, strengthening its role as the global market leader.
Omron’s leadership is supported by its strong reputation for reliable personal monitors, extensive distribution networks and continued investment in digital health technologies. Its integration with smartphone platforms and remote health monitoring ecosystems reinforces its position in the home-use segment.
Baxter
Baxter was the second-leading competitor in 2024. The company held notable shares in both North America and Western Europe but remained a distant competitor to Omron. Baxter’s presence is built on its professional-grade monitors and cuff systems, along with a broad global distribution network.
In the rest of the world, Baxter plays a smaller role, but its brand recognition and established partnerships in hospitals and clinics support continued sales.
GE HealthCare
GE HealthCare was the third-largest competitor in the global blood pressure monitoring market in 2024. The company leads the blood pressure cuff market with product lines including SOFT-CUF, DURA-CUF, SENSA-CUF and other variations tailored to reusable, limited reuse, disposable and single-patient-use applications.
GE’s strong position in cuffs supports its presence in professional environments worldwide, where clinicians rely on consistent and reliable accessories for routine monitoring.
Technology and Practice Trends
Technology in the blood pressure monitoring market is evolving toward connectivity, accuracy and improved user experience.
Key trends include:
Growing use of connected devices that link monitors to smartphone apps and cloud platforms
Improved non-invasive accuracy through advanced sensor technology and algorithm optimization
Increased adoption of home monitoring supported by telehealth and chronic disease management programs
Development of compact, portable monitors for on-the-go health tracking
Expanded use of disposable cuffs to reduce infection risks in clinical settings
Growth in professional digital monitors as clinics transition away from manual systems
These trends make blood pressure monitoring more accessible and integrated into everyday health management.
Geography
This report provides global coverage across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa.
Why This Report
Where is the fastest growth occurring within global blood pressure monitoring
How will rising cardiovascular disease prevalence influence unit demand across regions
What impact will low-cost competitors have on ASPs and market share
How will smartphone-connected devices shift consumer expectations and purchasing patterns
Which competitors dominate the professional market and which lead the home-use market
What role does preventive health and remote monitoring play in expanding adoption
How should suppliers plan portfolios to compete in both premium and value-driven segments
This report provides detailed segmentation, competitive insights and forecasting to help commercial teams plan strategy, pricing and product development in the rapidly evolving global blood pressure monitoring market.
About iData Research
iData Research is a premium market intelligence firm headquartered in Canada with offices across North America and Europe.
Over the last 20 years, the company has specialized in device-level sizing, procedure models, pricing trends, and competitive share across MedTech.
Since 2005, iData has supported global OEMs, mid-market innovators, and investors with triangulated data based on units and ASPs, with country-level forecasts and analyst access across Europe, North America, Latin America, the Middle East, Africa, and APAC.
Reports are available with flexible licensing to fit commercial, strategy, and investment workflows
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