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Global Telcos Customer Loyalty Strategies 2024

Publisher WiseStrokes
Published Jul 01, 2024
SKU # WIS18955091

Description

Global Telcos Customer Loyalty Strategies 2024

  • This research report presents an in-depth analysis of customer loyalty management & retention strategies implemented by leading telecom operators globally. By dissecting over 70 key telcos worldwide, the report unveils critical trends and loyalty programs, providing a comprehensive assessment of their impact on reducing churn. Delving into the specifics, the report meticulously examines the role of emerging technologies like artificial intelligence (AI), in enhancing loyalty programs for Retail and Enterprise sectors, showcasing innovations that drive subscriber base expansion and reducing churn.
Key Features:
  • Telecom Customer Loyalty Insights: A Deep Dive into various Telecom Customer Loyalty rewards and programs offered globally by mobile operators.
  • In-depth Case Studies: The report provides cutting-edge loyalty strategies and rewards offered by over 70 leading telecom operators globally.
  • Loyalty and CVM: The report discusses the difference and connection between customer value and loyalty as well as the application of customer value and customer loyalty in the business by analyzing multiple cases using data mining or machine learning models.
  • Loyalty and AI: The report elaborates further on how AI stands at the forefront of loyalty strategies with its application in customer service, Engagement boosting, data, and customer behavioral analysis to enhance loyalty.
  • Loyalty and Churn: Addressing customer churn is imperative. The report describes how successful loyalty programs, marked by adaptability and a customer-centric approach, solidifies customer loyalty
  • Loyalty and Bundling – The report describes bundling as an innovation tactic for enhancing customer loyalty by mitigating subscription fatigue, strengthening the ecosystem lock-in effect, and facilitating vertical integration of services.
  • Customer Experience Management and Loyalty – Discusses the Role of CEM in driving brand loyalty and revenue for telecom operators

Table of Contents

1 Introduction
Summary
Overview
2 Strategies Objectives
Overview of Customer Loyalty programs
Impact of Loyalty on operators
Key elements of Loyalty programs
3 Industry Trends Driving Customer Loyalty
Shifting Focus from Transactions to Relationships
The Rise of Data-Driven Personalization
Omnichannel Engagement and Convenience
4 Market Landscape
Market Size and Growth
Key Players
Technology Trends
Regulatory Landscape
5 Types of Loyalty
Points-Based Programs
Tiered Loyalty Programs
Value-Added Services (VAS) Loyalty
6 AI and Customer Loyalty in Telecom
Hyper-Personalization with AI
Predictive Churn Management with AI
AI-powered Customer Engagement & Support
7 Customer Experience and Loyalty in Telecom
Building Seamless Customer Journeys
Elevating Customer Service
Fostering Customer Loyalty Through CX
8 Customer Value Management and Loyalty
Understanding Customer Lifetime Value (CLTV)
Maximizing Value Through Loyalty Programs
Optimizing CVM for Long-Term Retention
9 Loyalty and Churn
The High Cost of Churn
Identifying Drivers of Churn
Loyalty Programs as Churn Prevention Tools
10 Loyalty and Converged Offerings
Increased Value Proposition with Convergence
Loyalty Programs for Different Convergence Needs
Enhancing Customer Loyalty Through Convergence
11 Key Features
Overview of Operator's Customer Loyalty Programs:
 Description of different loyalty programs offered
 Enrollment process & eligibility
 Earning mechanisms (points, tiers, etc.)
 Reward structure & redemption options
Benefits & value proposition for customers
 Key strategies driving program design:
 Customer segmentation & targeting
 Data-driven insights & personalization
 Building customer relationships & engagement
 Encouraging desired customer behaviors
 Optimizing program performance
B2B Loyalty Strategies
 Deep dive into B2B customer loyalty strategies:
 Types of B2B loyalty programs offered
 Segmentation of B2B customer segments
12 Recommendations
Enhancing Data and Analysis
 Benchmarking
 Customer Segmentation Analysis
 Customer Lifetime Value (CLV) Impact
Strategic Recommendations
 Personalization Roadmap
 Omnichannel Integration
B2B Loyalty Program Innovation
Employee Engagement
Sustainability Considerations
13 North America Telecom Market Customer Loyalty Strategies Overview
Bell Canada: Customers first and continuously improving
Rogers: Competitive pricing and customer service
Videotron: Innovation and local appeal
SaskTel: Affordability and community focus
Telus: Reliability, customer satisfaction, and social responsibility
AT&T: A Multi-Pronged Approach
Verizon: Verizon My Rewards+
T-Mobile: The Power of Appreciation
14 European Telecom Market Customer Loyalty Strategies Overview
Vodafone: Global Expansion & Loyalty
Telefonica: Eco-Friendly Customer Rewards
Deutsche Telekom: Innovation-Driven Loyalty
BT Group: Diverse Loyalty Services
Telia Estonia: Estonian Loyalty Innovation
Telia Finland: Finnish Loyalty Programs
T-Mobile: Customer-Centric Rewards
Tim Italy: Strategic Loyalty Growth
Swisscom: Swiss Loyalty Leadership
Sunrise: Expanding Loyalty Solutions
EE: Service Excellence Rewards
Vodafone Spain: Spanish Loyalty Leadership
Bouygues Telecom France: French Loyalty Innovations
Telenor Norway: Norwegian Loyalty Progress
Ipko Telecommunications: Business Loyalty Solutions
BH TelecomInternational: Loyalty Footprint
Orange Spain: Spanish Customer Rewards
15 APAC Telecom Market Customer Loyalty Strategies Overview
KDDI: Sustainable Loyalty Growth
Bharti Airtel: Thanks - Digital India Rewards
Jio: Affordable Digital Access
Softbank: Beyond Carrier Loyalty
KT Corp: Next-Gen Korea Loyalty
Singtel: Asia-Pacific Digital Innovation
Starhub: Customer-Centric Digital Rewards
Telstra: Telstra's T25 Loyalty Strategy
Celcom Malaysia: TechCo Loyalty Transition
Maxis Communication - Maxis Loyalty Programs
Telkomsel Indonesia: Inclusive Loyalty Solutions
China Mobile: World-Class Loyalty
China Unicom: Strengthen and Solidify
Smart: Philippines Loyalty Transformation
16 Middle East & African Telecom Market Customer Loyalty Strategies Overview
Emirates Integrated Telecommunications (DU): Rewards & Entertainment
Etisalat by e&: Digital First Loyalty
Saudi Telecommunication Company: Data & Rewards
MTN South Africa: Value & Convenience
Telkom S, A South Africa: South Africa Tech Leader
Ooredoo Qatar: Qatar's Digital Evolution
Zain Bahrain: Local Focus & Recognition
Omantel: Exclusive Experiences
Orange Egypt: Mobile Money Integration
Vodafone Qatar: GigaNet Boost
Mauritius Telecom: Island Life Rewards
Safaricom: M-Pesa & Loyalty
Econet Zimbabwe: Bundle Bonanza
Ooredoo Kuwait: Data Strong Loyalty
17 Latin American Telecom Market Customer Loyalty Strategies Overview
América Móvil (Brazil): Regional Rewards
TIM Brazil: Digital Edge Loyalty
Algar Telecom: Local Hero Recognition
Vivo Brazil (Telefónica): Data & Entertainment Club
Movistar Argentina: Tango Club
Movistar Mexico: Mexico Joven
Millicom Peru: Conectado & Incluido
T-Mobile Puerto Rico: Confiable Rewards
Liberty Latin America (Puerto Rico): Multi-Servicio Plus

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