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Global Mobile High Value Customers Segment Playbook 2023

Publisher WiseStrokes
Published Jan 01, 2023
SKU # WIS17577091

Description

Global Mobile High Value Customers Segment Playbook 2023

Report Overview

This research report provides in-depth analysis of High Value Customers for telecom service providers and the strategies adopted by these service providers for the retention of High Value Customers. The report describes in detail how telecom operators are inclined towards providing converged offerings to High

Value segment to retain as well as acquire new High ARPU subscribers. The report provides a very detailed regional analysis and covers all the major Telecomoperators in APAC, NA, Latin America, Europe and MEA which further highlights behavioral and service usage patterns by subscribers in different parts of the world. The report will help Telecom Operators to learn strategies to identify,retain, acquire and nurture their high value segment.

Key Features

Key Growth Areas- Analysis of the key factors in retention and acquisition of High Value Customer segment
Over 106 Telcos High-Value Customer Strategies: More than 106 Mobile Operator covered in great depth for offers and strategies of retention, growth and acquisition of High value customers
Global Market Coverage- A brief analysis from all regions like APAC, Middle East, Africa, North America, Latin America and Europe with a well-represented balance in each region.
Customer Loyalty – Discusses role of loyalty and factors influencing Loyalty boost in subscribers
Customer Lifecycle Management (CLM) – Role of Customer Lifecycle management in identifying and retention of high value segment customers
Customer Segmentation & Churn – Understanding various subscriber types and detailed churn analysis
Recommendations & Conclusion – High Value Segment Research Objective and recommendations & way forward for Telecom Service Providers

Table of Contents

01
Understanding High Value
Segment
1.1 High value customers
(a) Compare key performance
indicators
(b) Analyses customer loyalty
(c) Customer journey map
(d) Review social media and
website
(f) survey customers
1.2 High value customer in 5g era
(a) 5G cases
eMBB mMTC uRLCC
1.3 Network Slicing
(a) 5G slicing according to uses
Consumer best efforts
Public Safety
Machine to Machine
1.4 Customer Segmentation
(a) Customer Value Segmentation
(b) Customer Behavioral Segmentation
Customer Lifecycle
segmentation
Customer Migration
Segmentation
Propensity
How can Propensity Modelling Help
your association?
How do you get started?
1.4 Assets of Segmentation
(a) Expansion in new market
(b) Customer Retention
(c) Product Advancement
(d) Gain competitive advantages
(e) Improvement in market
efficiency
(f) Improvement in brand strategy
02
Loyalty
2.1 Guidelines for successful
Loyalty Programs
(a) Unique Identity
(b) Build partnership
(c) Incorporate technology
(d) Add multiple tiers
2.2 Trigger for introducing Loyalty
Programs
2.3 Ways to enhance Customer
Loyalty
2.4 Loyalty Programs: What should
it focus upon
2.5 Benefit of Customer Loyalty
Programs
2.6 The Gaps which need to be addressed
2.7 Ways to increase customer Loyalty
2.8 Difference between Loyalty and
Retention
2.9 Types of Loyalty
2.10 Concept of Loyalty program in Telcos
(a) Omni channel
(b) Customer Interaction
(c ) Personalization
(d ) In store possibilities
2.11 Best Loyalty programs for
Telecommunication Companies
(a) Capturing old and new customers
Connecting rewards
Surprise and Delight
Tiers
Rewards and Offer
Management
(b) Reaching the full potential of
personalization
Customer profiling
Loyalty enhanced emails
(c) Mobile focus to change customer
behavior
Infotainment content
Mobile wallet to help
reward redemption
2.12 Examples of Outstanding Customer
Loyalty Programs in Telecom
(a) Verizon Up
(b) Priority by O2
(c) The club by HKT
(d) Telarus reward
program
(e) Telstra Plus
(f) AIS Serenade
(g) AT&T Thank You
Program
(h) T- Mobile
Tuesday
03.
Retention Strategies for High
Value Customers
3.1 Retention Strategies for High
value Customers
(a) Personalization
(b) Customer loyalty Programs
(c) Omni approach
(d) Utilizing Modern technology
(e) Messaging Integration
(f) Knowledge bases (g) Agent
Happiness and Productivity
(h) Customer satisfaction
04.
Maintaining High CSAT
(a) Reduce Friction
Don’t botch your
Omnichannel strategy
Improve the employee
experience
Boost first call resolution
rate
Communication with
customers
(b) Lean on Data
Perform better survey’s
Asses right KPI’S
Remember to act
05.
Churn Rate
5.1 What is Churn Rate
5.2 From churn rate to churn analysis
in telecos
5.3 Why Churn rate is Important
5.4 what telecom companies need to
do to reduce the churn rate
06.
Customer Life Cycle
Management
(a) Know the customer
(b) Customer Development
07.
Telecom Analytic Matrix
7.1 Introduction
(a)Minute of Usage (MOU
(b) Average Revenue Per User
(c) Churn Rate
(d) Subscriber Acquisition Rate
8.
Customer Service Benchmark
(a) NPS
(b) Customer Churn Rate
(c) Average Resolution Time
(d) Number of Resolved tickets
(e) Number Of tickets per channel
8.1 How to improve Customer
Services
(a) Telecom Email Support
(b) Telecom Communication
(c) Zen desk
(d) AQI
(e) SPI
09.
Total Mobile Subscriptions
Of Telecom Companies
9.1 Total Mobile subscriptions in
Australia
9.2 Total Mobile subscriptions in
Canada
9.3 Total Mobile subscriptions in USA
9.4 Total Mobile subscriptions in
Germany
9.5 Total Mobile subscriptions in
Japan
9.6 Total Mobile subscriptions in
China
9.7 Total Mobile subscriptions in
Palestine
10.
Region-Wise High Value
Customer Strategies
APAC Telecom Market Overview
North America Telecom
Market Overview
Latin America telecom Market
Overview
Europe Telecom Market
Overview
Middle East Telecom Market
Overview
Africa Telecom Market
Overview
APAC Telecom Market
Overview
Telstra corporation Ltd.
Singtel Singapore
Celcom Malaysia
Maxis Malaysia
TM unifi
Vodafoneidea India
Airtel india
Jio India
Telkomsel Indonesia
XL Indonesia
Beeline Kazakhstan
Unitel Mongolia
Vodafone New Zealand
Globe Philippines Smart Philippines
Starhub Singapore
Viettel Vietnam
North America Telecom
Market Overview
12.1 AT&T
Rogers Wireless Canada
Bell Canada
Videotron Canada
Sasktel Canada
T-Mobile USA
Dish USA
Latin America telecom Market
Overview
Algar telecom Brazil
Vivo Brazil
Setar Aruba
Movistar Argentina
Claro Colombia
Entel Bolivia
TIM Brasil
Tigo El Salvador
Movistar Mexico
Claro Peru
Europe Telecom Market
Overview
British Telecom
Orange SA France
Movistar Spain
Magenta Telekom Austria
A1 Austria
Proximus Belgium
Base Belgium
m:tel Bosnia and Herzegovina
Vivacom Bulgaria
Hrvatski telekom Croatia
T-Mobile Czech Republic
Telia Denmark
Telia Estonia
Telia Finland
Bouygues Telecom France
SFR France
Vodafone Germany
Cosmote Greece
Wind Greece
Vodafone Hungary
Vodafone Ireland
Tim Italy
Wind Tre Italy
LMT Latvia
Orange Moldova
KPN Netherlands
Meo Portugal
Orange Romania
Telekom Slovakia
Vodafone Spain
Swisscom Switzerland
Sunrise Switzerland
Turkcell Turkey
Virgin Media UK
EE UK
Middle East Telecom Market
Overview
Etisalat Group
STC Bahrain
Ooredoo Algeria
Orange Jordan
AsiaCell Iraq
Zain Iraq
Orange Egypt
Vodafone Egypt
Zain Bahrain
Partner Israel
Ooredoo Kuwait
Omantel oman
Ooredoo Oman
Maroc Telecom Morocco
Vodafone Qatar
Ooredoo Qatar
STC Saudi Arabia
Zain Saudi Arabia
DU UAE
Africa Telecom Market
Overview
MTN South Africa
Econet Zimbabwe
MTN Uganda
Telkom South Africa
Cell South Africa
Orange Senegal
Airtel Nigeria
Emtel Mauritius
Mauritius Telecom
Orange Mali
Airtel Kenya
Safaricom Kenya
Vodafone Ghana 2
Vodafone Ghana
MTN Ghana
Orange Cote d’Ivoire
Unitel Cabo Verde
Recommendations and conclusion

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