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Wi-Fi AnalyticsSize, Share, and Outlook, H2-2025 Report-By Component (Software, Services, -Managed Services, -Professional Services), By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics), By Deployment (On-premise, Cl

Publisher VPA Research
Published Sep 01, 2025
Length 169 Pages
SKU # VPA20332746

Description

Wi-Fi Analytics Market Outlook
The Wi-Fi Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Wi-Fi Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Wi-Fi Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Component (Software, Services, -Managed Services, -Professional Services), By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics), By Deployment (On-premise, Cloud), By End-User (Retail, Restaurants/Hospitality, Travel & Transportation, Smart Cities & Communities, Education, Others). Over 70 tables and charts showcase findings from our latest survey report on Wi-Fi Analytics markets.

Wi-Fi Analytics Market Insights, 2025
The Wi-Fi Analytics Market in 2025 is a key enabler of data-driven decision-making in retail, hospitality, smart cities, education, and healthcare. By leveraging the data generated by Wi-Fi networks—such as foot traffic, dwell time, location heatmaps, and user behavior—businesses can optimize space utilization, personalize marketing, and improve operational efficiency. Platforms from vendors like Purple, Cloud4Wi, and Cisco DNA Spaces are integrating Wi-Fi analytics with CRM systems and digital signage to deliver real-time engagement opportunities. In hospitality and transportation hubs, Wi-Fi analytics help track passenger flow and improve service delivery. In smart campuses and hospitals, insights from Wi-Fi networks are used for crowd management and asset tracking. With increasing demand for privacy compliance, modern Wi-Fi analytics platforms are integrating anonymization techniques and GDPR/CCPA compliance features. As businesses seek more contextual intelligence, Wi-Fi analytics is moving from passive tracking to active experience optimization..

Five Trends that will define global Wi-Fi Analytics market in 2025 and Beyond
A closer look at the multi-million market for Wi-Fi Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Wi-Fi Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Wi-Fi Analytics vendors.

What are the biggest opportunities for growth in the Wi-Fi Analytics industry?
The Wi-Fi Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Wi-Fi Analytics Market Segment Insights
The Wi-Fi Analytics industry presents strong offers across categories. The analytical report offers forecasts of Wi-Fi Analytics industry performance across segments and countries. Key segments in the industry include- By Component (Software, Services, -Managed Services, -Professional Services), By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics), By Deployment (On-premise, Cloud), By End-User (Retail, Restaurants/Hospitality, Travel & Transportation, Smart Cities & Communities, Education, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Wi-Fi Analytics market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Wi-Fi Analytics industry ecosystem. It assists decision-makers in evaluating global Wi-Fi Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Wi-Fi Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Wi-Fi Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Wi-Fi Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Wi-Fi Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Wi-Fi Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Wi-Fi Analytics market Insights- Vendors are exploring new opportunities within the US Wi-Fi Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Wi-Fi Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Wi-Fi Analytics market.

Latin American Wi-Fi Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Wi-Fi Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Wi-Fi Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Wi-Fi Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Wi-Fi Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Aruba Networks, Cisco Systems, Cloud4Wi, Extreme Networks, Fortinet, GoZone WiFI, Purple, Ruckus Networks, Singtel, SpotOn.

Wi-Fi Analytics Market Segmentation
By Component
Software
Services
  • Managed Services
  • Professional Services

  • By Type
    Wi-Fi Presence Analytics
    Wi-Fi Marketing Analytics
    Wi-Fi Advertising Analytics
    By Deployment
    On-premise
    Cloud
    By End-User
    Retail
    Restaurants/Hospitality
    Travel & Transportation
    Smart Cities & Communities
    Education
    Others

    Leading Companies
    Aruba Networks
    Cisco Systems
    Cloud4Wi
    Extreme Networks
    Fortinet
    GoZone WiFI
    Purple
    Ruckus Networks
    Singtel
    SpotOn

    Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.
  • Table of Contents

    169 Pages
    1. Table of Contents
    List of Figures and Tables
    2. Executive Summary
    2.1 Key Highlights
    2.1.1 Wi-Fi Analytics Market Size Outlook, 2018-2024 and 2025-2032
    2.1.2 Largest Wi-Fi Analytics Market Types and Applications
    2.1.3 Fastest Growing Segments
    2.1.4 Potential Markets
    2.1.5 Market Concentration
    2.2 Market Scope and Segmentation
    2.2.1 Market Scope- Segments
    2.2.2 Market Scope- Countries
    2.2.3 Macroeconomic and Demographic Outlook
    2.2.4 Abbreviations
    2.2.5 Units and Currency Conversions
    3. Research Methodology
    3.1 Primary Research Surveys
    3.2 Secondary Data Sources
    3.3 Data Triangulation
    3.4 Forecast Methodology
    3.5 Assumptions and Limitations
    4. Introduction to Global Wi-Fi Analytics Market in 2025
    4.1 Industry Panorama
    4.2 Leading Companies Profiled in the Study
    4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
    4.4 Market Dynamics
    4.4.1 Market Dynamics- Trends and Drivers
    4.4.2 Market Dynamics- Opportunities and Challenges
    4.5 Regional Analysis
    4.6 Porter’s Five Force Analysis
    4.6.1 Intensity of Competitive Rivalry
    4.6.2 Threat of New Entrants
    4.6.3 Threat of Substitutes
    4.6.4 Bargaining Power of Buyers
    4.6.5 Bargaining Power of Suppliers
    4.7 Wi-Fi Analytics Industry Value Chain Analysis
    4.7.1 Stage of Value Chain
    4.7.2 Key Activities of Companies
    4.7.3 Companies Included in Each Stage
    4.7.4 Key Insights
    5. Wi-Fi Analytics Market Outlook to 2032
    5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
    5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
    5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
    By Component
    Software
    Services
    -Managed Services
    -Professional Services
    By Type
    Wi-Fi Presence Analytics
    Wi-Fi Marketing Analytics
    Wi-Fi Advertising Analytics
    By Deployment
    On-premise
    Cloud
    By End-User
    Retail
    Restaurants/Hospitality
    Travel & Transportation
    Smart Cities & Communities
    Education
    Others
    6. Global Wi-Fi Analytics Market Outlook across Growth Scenarios
    6.1 Low Growth Scenario
    6.2 Base/Reference Case
    6.3 High Growth Scenario
    6. North America Wi-Fi Analytics Market Size Outlook
    6.1 Key Market Statistics, 2024
    6.2 North America Wi-Fi Analytics Market Trends and Growth Opportunities
    6.2.1 North America Wi-Fi Analytics Market Outlook by Type
    6.2.2 North America Wi-Fi Analytics Market Outlook by Application
    6.3 North America Wi-Fi Analytics Market Outlook by Country
    6.3.1 The US Wi-Fi Analytics Market Outlook, 2021- 2032
    6.3.2 Canada Wi-Fi Analytics Market Outlook, 2021- 2032
    6.3.3 Mexico Wi-Fi Analytics Market Outlook, 2021- 2032
    7. Europe Wi-Fi Analytics Market Size Outlook
    7.1 Key Market Statistics, 2024
    7.2 Europe Wi-Fi Analytics Market Trends and Growth Opportunities
    7.2.1 Europe Wi-Fi Analytics Market Outlook by Type
    7.2.2 Europe Wi-Fi Analytics Market Outlook by Application
    7.3 Europe Wi-Fi Analytics Market Outlook by Country
    7.3.2 Germany Wi-Fi Analytics Market Outlook, 2021- 2032
    7.3.3 France Wi-Fi Analytics Market Outlook, 2021- 2032
    7.3.4 The UK Wi-Fi Analytics Market Outlook, 2021- 2032
    7.3.5 Spain Wi-Fi Analytics Market Outlook, 2021- 2032
    7.3.6 Italy Wi-Fi Analytics Market Outlook, 2021- 2032
    7.3.7 Russia Wi-Fi Analytics Market Outlook, 2021- 2032
    7.3.8 Rest of Europe Wi-Fi Analytics Market Outlook, 2021- 2032
    8. Asia Pacific Wi-Fi Analytics Market Size Outlook
    8.1 Key Market Statistics, 2024
    8.2 Asia Pacific Wi-Fi Analytics Market Trends and Growth Opportunities
    8.2.1 Asia Pacific Wi-Fi Analytics Market Outlook by Type
    8.2.2 Asia Pacific Wi-Fi Analytics Market Outlook by Application
    8.3 Asia Pacific Wi-Fi Analytics Market Outlook by Country
    8.3.1 China Wi-Fi Analytics Market Outlook, 2021- 2032
    8.3.2 India Wi-Fi Analytics Market Outlook, 2021- 2032
    8.3.3 Japan Wi-Fi Analytics Market Outlook, 2021- 2032
    8.3.4 South Korea Wi-Fi Analytics Market Outlook, 2021- 2032
    8.3.5 Australia Wi-Fi Analytics Market Outlook, 2021- 2032
    8.3.6 South East Asia Wi-Fi Analytics Market Outlook, 2021- 2032
    8.3.7 Rest of Asia Pacific Wi-Fi Analytics Market Outlook, 2021- 2032
    9. South America Wi-Fi Analytics Market Size Outlook
    9.1 Key Market Statistics, 2024
    9.2 South America Wi-Fi Analytics Market Trends and Growth Opportunities
    9.2.1 South America Wi-Fi Analytics Market Outlook by Type
    9.2.2 South America Wi-Fi Analytics Market Outlook by Application
    9.3 South America Wi-Fi Analytics Market Outlook by Country
    9.3.1 Brazil Wi-Fi Analytics Market Outlook, 2021- 2032
    9.3.2 Argentina Wi-Fi Analytics Market Outlook, 2021- 2032
    9.3.3 Rest of South and Central America Wi-Fi Analytics Market Outlook, 2021- 2032
    10. Middle East and Africa Wi-Fi Analytics Market Size Outlook
    10.1 Key Market Statistics, 2024
    10.2 Middle East and Africa Wi-Fi Analytics Market Trends and Growth Opportunities
    10.2.1 Middle East and Africa Wi-Fi Analytics Market Outlook by Type
    10.2.2 Middle East and Africa Wi-Fi Analytics Market Outlook by Application
    10.3 Middle East and Africa Wi-Fi Analytics Market Outlook by Country
    10.3.1 Saudi Arabia Wi-Fi Analytics Market Outlook, 2021- 2032
    10.3.2 The UAE Wi-Fi Analytics Market Outlook, 2021- 2032
    10.3.3 Rest of Middle East Wi-Fi Analytics Market Outlook, 2021- 2032
    10.3.4 South Africa Wi-Fi Analytics Market Outlook, 2021- 2032
    10.3.5 Egypt Wi-Fi Analytics Market Outlook, 2021- 2032
    10.3.6 Rest of Africa Wi-Fi Analytics Market Outlook, 2021- 2032
    11. Company Profiles
    11.1 Leading 10 Companies
    Aruba Networks
    Cisco Systems
    Cloud4Wi
    Extreme Networks
    Fortinet
    GoZone WiFI
    Purple
    Ruckus Networks
    Singtel
    SpotOn
    11.2 Overview
    11.3 Products and Services
    11.4 SWOT Profile
    12. Appendix
    12.1 Subscription Options
    12.2 Customization Options
    12.3 Publisher Details
    How Do Licenses Work?
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