Text AnalyticsSize, Share, and Outlook, H2-2025 Report-By Type (Software, Service), By Application (Customer Experience Management, Marketing Management, Governance, Risk and Compliance Management), By Enterprise Size (Large Enterprises, Small and Medium
Description
Text Analytics Market Outlook
The Text Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Text Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Text Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Software, Service), By Application (Customer Experience Management, Marketing Management, Governance, Risk and Compliance Management), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Retail, Government & Defense, Healthcare, IT & Telecom, Travel & Hospitality, Media & Advertising), By Deployment (On-premise, Cloud). Over 70 tables and charts showcase findings from our latest survey report on Text Analytics markets.
Text Analytics Market Insights, 2025
The text analytics market is witnessing significant growth as enterprises look to derive actionable insights from unstructured data sources such as emails, social media posts, call center transcripts, and customer reviews. By leveraging natural language processing (NLP), machine learning, and sentiment analysis, text analytics platforms uncover trends, sentiments, and relationships that traditional data analysis tools cannot capture. Companies like SAS, IBM, Lexalytics, and Microsoft Azure Cognitive Services are delivering scalable solutions that support multilingual processing, industry-specific ontologies, and real-time dashboards. Applications span across marketing, compliance, human resources, and risk management, where understanding language-based content is crucial to decision-making. As customer experience becomes a competitive differentiator, organizations are using text analytics to proactively identify satisfaction drivers and service pain points. The integration of these tools with CRM and BI platforms enhances data consistency and strategic alignment. The rise of generative AI and large language models is adding a new layer of sophistication, allowing platforms to summarize, classify, and extract key themes with high accuracy. As the volume of digital content explodes, text analytics is becoming indispensable for insight generation and operational optimization..
Five Trends that will define global Text Analytics market in 2025 and Beyond
A closer look at the multi-million market for Text Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Text Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Text Analytics vendors.
What are the biggest opportunities for growth in the Text Analytics industry?
The Text Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Text Analytics Market Segment Insights
The Text Analytics industry presents strong offers across categories. The analytical report offers forecasts of Text Analytics industry performance across segments and countries. Key segments in the industry include- By Type (Software, Service), By Application (Customer Experience Management, Marketing Management, Governance, Risk and Compliance Management), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Retail, Government & Defense, Healthcare, IT & Telecom, Travel & Hospitality, Media & Advertising), By Deployment (On-premise, Cloud). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Text Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Text Analytics industry ecosystem. It assists decision-makers in evaluating global Text Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Text Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Text Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Text Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Text Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Text Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Text Analytics market Insights- Vendors are exploring new opportunities within the US Text Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Text Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Text Analytics market.
Latin American Text Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Text Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Text Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Text Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Text Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Clarabridge Inc, Infegy Inc, International Business Machines Corp, KNIME.com AG, Luminoso Technologies Inc, MeaningCloud LLC, Megaputer Intelligence Inc, OpenText Corp, SAP SE, SAS Institute Inc.
Text Analytics Market Segmentation
By Type
Software
Service
By Application
Customer Experience Management
Marketing Management
Governance
Risk and Compliance Management
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By End-User
BFSI
Retail
Government & Defense
Healthcare
IT & Telecom
Travel & Hospitality
Media & Advertising
By Deployment
On-premise
Cloud
Leading Companies
Clarabridge Inc
Infegy Inc
International Business Machines Corp
KNIME.com AG
Luminoso Technologies Inc
MeaningCloud LLC
Megaputer Intelligence Inc
OpenText Corp
SAP SE
SAS Institute Inc
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Text Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Text Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Text Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Software, Service), By Application (Customer Experience Management, Marketing Management, Governance, Risk and Compliance Management), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Retail, Government & Defense, Healthcare, IT & Telecom, Travel & Hospitality, Media & Advertising), By Deployment (On-premise, Cloud). Over 70 tables and charts showcase findings from our latest survey report on Text Analytics markets.
Text Analytics Market Insights, 2025
The text analytics market is witnessing significant growth as enterprises look to derive actionable insights from unstructured data sources such as emails, social media posts, call center transcripts, and customer reviews. By leveraging natural language processing (NLP), machine learning, and sentiment analysis, text analytics platforms uncover trends, sentiments, and relationships that traditional data analysis tools cannot capture. Companies like SAS, IBM, Lexalytics, and Microsoft Azure Cognitive Services are delivering scalable solutions that support multilingual processing, industry-specific ontologies, and real-time dashboards. Applications span across marketing, compliance, human resources, and risk management, where understanding language-based content is crucial to decision-making. As customer experience becomes a competitive differentiator, organizations are using text analytics to proactively identify satisfaction drivers and service pain points. The integration of these tools with CRM and BI platforms enhances data consistency and strategic alignment. The rise of generative AI and large language models is adding a new layer of sophistication, allowing platforms to summarize, classify, and extract key themes with high accuracy. As the volume of digital content explodes, text analytics is becoming indispensable for insight generation and operational optimization..
Five Trends that will define global Text Analytics market in 2025 and Beyond
A closer look at the multi-million market for Text Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Text Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Text Analytics vendors.
What are the biggest opportunities for growth in the Text Analytics industry?
The Text Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Text Analytics Market Segment Insights
The Text Analytics industry presents strong offers across categories. The analytical report offers forecasts of Text Analytics industry performance across segments and countries. Key segments in the industry include- By Type (Software, Service), By Application (Customer Experience Management, Marketing Management, Governance, Risk and Compliance Management), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Retail, Government & Defense, Healthcare, IT & Telecom, Travel & Hospitality, Media & Advertising), By Deployment (On-premise, Cloud). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Text Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Text Analytics industry ecosystem. It assists decision-makers in evaluating global Text Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Text Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Text Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Text Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Text Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Text Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Text Analytics market Insights- Vendors are exploring new opportunities within the US Text Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Text Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Text Analytics market.
Latin American Text Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Text Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Text Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Text Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Text Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Clarabridge Inc, Infegy Inc, International Business Machines Corp, KNIME.com AG, Luminoso Technologies Inc, MeaningCloud LLC, Megaputer Intelligence Inc, OpenText Corp, SAP SE, SAS Institute Inc.
Text Analytics Market Segmentation
By Type
Software
Service
By Application
Customer Experience Management
Marketing Management
Governance
Risk and Compliance Management
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By End-User
BFSI
Retail
Government & Defense
Healthcare
IT & Telecom
Travel & Hospitality
Media & Advertising
By Deployment
On-premise
Cloud
Leading Companies
Clarabridge Inc
Infegy Inc
International Business Machines Corp
KNIME.com AG
Luminoso Technologies Inc
MeaningCloud LLC
Megaputer Intelligence Inc
OpenText Corp
SAP SE
SAS Institute Inc
Reasons to Buy the report
Table of Contents
162 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Text Analytics Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Text Analytics Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Text Analytics Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Text Analytics Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Text Analytics Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- Software
- Service
- By Application
- Customer Experience Management
- Marketing Management
- Governance
- Risk and Compliance Management
- By Enterprise Size
- Large Enterprises
- Small and Medium Enterprises
- By End-User
- BFSI
- Retail
- Government & Defense
- Healthcare
- IT & Telecom
- Travel & Hospitality
- Media & Advertising
- By Deployment
- On-premise
- Cloud
- 6. Global Text Analytics Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Text Analytics Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Text Analytics Market Trends and Growth Opportunities
- 6.2.1 North America Text Analytics Market Outlook by Type
- 6.2.2 North America Text Analytics Market Outlook by Application
- 6.3 North America Text Analytics Market Outlook by Country
- 6.3.1 The US Text Analytics Market Outlook, 2021- 2032
- 6.3.2 Canada Text Analytics Market Outlook, 2021- 2032
- 6.3.3 Mexico Text Analytics Market Outlook, 2021- 2032
- 7. Europe Text Analytics Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Text Analytics Market Trends and Growth Opportunities
- 7.2.1 Europe Text Analytics Market Outlook by Type
- 7.2.2 Europe Text Analytics Market Outlook by Application
- 7.3 Europe Text Analytics Market Outlook by Country
- 7.3.2 Germany Text Analytics Market Outlook, 2021- 2032
- 7.3.3 France Text Analytics Market Outlook, 2021- 2032
- 7.3.4 The UK Text Analytics Market Outlook, 2021- 2032
- 7.3.5 Spain Text Analytics Market Outlook, 2021- 2032
- 7.3.6 Italy Text Analytics Market Outlook, 2021- 2032
- 7.3.7 Russia Text Analytics Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Text Analytics Market Outlook, 2021- 2032
- 8. Asia Pacific Text Analytics Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Text Analytics Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Text Analytics Market Outlook by Type
- 8.2.2 Asia Pacific Text Analytics Market Outlook by Application
- 8.3 Asia Pacific Text Analytics Market Outlook by Country
- 8.3.1 China Text Analytics Market Outlook, 2021- 2032
- 8.3.2 India Text Analytics Market Outlook, 2021- 2032
- 8.3.3 Japan Text Analytics Market Outlook, 2021- 2032
- 8.3.4 South Korea Text Analytics Market Outlook, 2021- 2032
- 8.3.5 Australia Text Analytics Market Outlook, 2021- 2032
- 8.3.6 South East Asia Text Analytics Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Text Analytics Market Outlook, 2021- 2032
- 9. South America Text Analytics Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Text Analytics Market Trends and Growth Opportunities
- 9.2.1 South America Text Analytics Market Outlook by Type
- 9.2.2 South America Text Analytics Market Outlook by Application
- 9.3 South America Text Analytics Market Outlook by Country
- 9.3.1 Brazil Text Analytics Market Outlook, 2021- 2032
- 9.3.2 Argentina Text Analytics Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Text Analytics Market Outlook, 2021- 2032
- 10. Middle East and Africa Text Analytics Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Text Analytics Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Text Analytics Market Outlook by Type
- 10.2.2 Middle East and Africa Text Analytics Market Outlook by Application
- 10.3 Middle East and Africa Text Analytics Market Outlook by Country
- 10.3.1 Saudi Arabia Text Analytics Market Outlook, 2021- 2032
- 10.3.2 The UAE Text Analytics Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Text Analytics Market Outlook, 2021- 2032
- 10.3.4 South Africa Text Analytics Market Outlook, 2021- 2032
- 10.3.5 Egypt Text Analytics Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Text Analytics Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Clarabridge Inc
- Infegy Inc
- International Business Machines Corp
- KNIME.com AG
- Luminoso Technologies Inc
- MeaningCloud LLC
- Megaputer Intelligence Inc
- OpenText Corp
- SAP SE
- SAS Institute Inc
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
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