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Sweet Potato Fries Market Size, Share, and Outlook, 2025 Report- By Ingredient (Sweet potatoes, Sunflower Oil, Rice and Maize Flour, Others), Flavor (Sweet, Salty), Distribution Channel (Offline, Online), and Companies, 2021-2032

Publisher VPA Research
Published Jun 01, 2025
Length 185 Pages
SKU # VPA20045861

Description

Sweet Potato Fries Market Outlook

The global Sweet Potato Fries market is expected to register a growth rate of 5.2% during the forecast period from $1.9 Billion in 2024 to $2.9 Billion in 2032. The Sweet Potato Fries market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Sweet Potato Fries segments across 22 countries from 2021 to 2032. Key segments in the report include By Ingredient (Sweet potatoes, Sunflower Oil, Rice and Maize Flour, Others), Flavor (Sweet, Salty), Distribution Channel (Offline, Online). Over 70 tables and charts showcase findings from our latest survey report on Sweet Potato Fries markets.

Sweet Potato Fries Market Insights, 2025

In 2025, the sweet potato fries market is thriving as consumers seek healthier indulgences, global flavor profiles, and functional nutrition from everyday snacks and sides. With their naturally sweet flavor, vibrant color, and superior nutritional profile—including fiber, beta-carotene, and lower glycemic index—sweet potato fries have become a staple in both fast-casual and premium dining. Food manufacturers and quick-service restaurants are expanding offerings with crinkle-cut, waffle-style, and seasoned versions that appeal to increasingly adventurous palates. At-home consumption is also rising, with frozen and air-fryer-friendly options gaining popularity. Importantly, sweet potato cultivation is being supported by agricultural initiatives in countries like the U.S., China, and Uganda for its climate resilience and yield stability. As demand intersects with health and convenience, sweet potato fries are no longer a niche menu item—they're a full-fledged category challenger to traditional fries, blending taste, nutrition, and global appeal.

Five Trends that will define global Sweet Potato Fries market in 2025 and Beyond

A closer look at the multi-million global market for Sweet Potato Fries identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Sweet Potato Fries companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Sweet Potato Fries industry?

The Sweet Potato Fries sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Sweet Potato Fries Market Segment Insights

The Sweet Potato Fries industry presents strong offers across categories. The analytical report offers forecasts of Sweet Potato Fries industry performance across segments and countries. Key segments in the industry include- By Ingredient (Sweet potatoes, Sunflower Oil, Rice and Maize Flour, Others), Flavor (Sweet, Salty), Distribution Channel (Offline, Online). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Sweet Potato Fries market size outlook is provided for 22 countries across these regions.

Market Value Chain

The chapter identifies potential companies and their operations across the global Sweet Potato Fries industry ecosystem. It assists decision-makers in evaluating global Sweet Potato Fries market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Sweet Potato Fries industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Sweet Potato Fries Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Sweet Potato Fries Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Sweet Potato Fries with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Sweet Potato Fries market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Sweet Potato Fries market Insights- Executives are most excited about opportunities for the US Sweet Potato Fries industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Sweet Potato Fries companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Sweet Potato Fries market.

Latin American Sweet Potato Fries market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Sweet Potato Fries Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Sweet Potato Fries markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Sweet Potato Fries markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Sweet Potato Fries companies outcompete in 2025?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Ardo Group, Aviko UK Ltd., Lamb Weston Holdings, Inc., McCain Foods Limited, Ore-Ida, Trinity Frozen Foods, LLC, Wegmans Food Markets, Inc., International Food and Consumable Goods, J.R. Simplot Company, Russet House, Mountain Harvest Foods LLC, Sacoma, Food Innovation Online Corp.

Sweet Potato Fries Market Scope

Leading Segments

By Ingredient

Sweet potatoes

Sunflower Oil

Rice and Maize Flour

Others

By Flavors

Sweet

Salty

By Distribution Channel

Offline

Online

Leading Companies

Ardo Group

Aviko UK Ltd.

Lamb Weston Holdings, Inc.

McCain Foods Limited

Ore-Ida

Trinity Frozen Foods, LLC

Wegmans Food Markets, Inc.

International Food and Consumable Goods

J.R. Simplot Company

Russet House

Mountain Harvest Foods LLC

Sacoma

Food Innovation Online Corp.

Geographies

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others

Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others

Latin America- Brazil, Argentina, Others

Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.

Table of Contents

185 Pages
1. Table of Contents
List of Figures and Tables
2. Executive Summary
2.1 Key Highlights
2.1.1 Sweet Potato Fries Market Size Outlook, 2018-2024 and 2025-2032
2.1.2 Largest Sweet Potato Fries Market Types and Applications
2.1.3 Fastest Growing Segments
2.1.4 Potential Markets
2.1.5 Market Concentration
2.2 Market Scope and Segmentation
2.2.1 Market Scope- Segments
2.2.2 Market Scope- Countries
2.2.3 Macroeconomic and Demographic Outlook
2.2.4 Abbreviations
2.2.5 Units and Currency Conversions
3. Research Methodology
3.1 Primary Research Surveys
3.2 Secondary Data Sources
3.3 Data Triangulation
3.4 Forecast Methodology
3.5 Assumptions and Limitations
4. Introduction to Global Sweet Potato Fries Market in 2025
4.1 Industry Panorama
4.2 Leading Companies Profiled in the Study
4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
4.4 Market Dynamics
4.4.1 Market Dynamics- Trends and Drivers
4.4.2 Market Dynamics- Opportunities and Challenges
4.5 Regional Analysis
4.6 Porter’s Five Force Analysis
4.6.1 Intensity of Competitive Rivalry
4.6.2 Threat of New Entrants
4.6.3 Threat of Substitutes
4.6.4 Bargaining Power of Buyers
4.6.5 Bargaining Power of Suppliers
4.7 Sweet Potato Fries Industry Value Chain Analysis
4.7.1 Stage of Value Chain
4.7.2 Key Activities of Companies
4.7.3 Companies Included in Each Stage
4.7.4 Key Insights
5. Sweet Potato Fries Market Outlook to 2032
5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
By Ingredient
Sweet potatoes
Sunflower Oil
Rice and Maize Flour
Others
By Flavors
Sweet
Salty
By Distribution Channel
Offline
Online
6. Global Sweet Potato Fries Market Outlook across Growth Scenarios
6.1 Low Growth Scenario
6.2 Base/Reference Case
6.3 High Growth Scenario
6. North America Sweet Potato Fries Market Size Outlook
6.1 Key Market Statistics, 2024
6.2 North America Sweet Potato Fries Market Trends and Growth Opportunities
6.2.1 North America Sweet Potato Fries Market Outlook by Type
6.2.2 North America Sweet Potato Fries Market Outlook by Application
6.3 North America Sweet Potato Fries Market Outlook by Country
6.3.1 The US Sweet Potato Fries Market Outlook, 2021- 2032
6.3.2 Canada Sweet Potato Fries Market Outlook, 2021- 2032
6.3.3 Mexico Sweet Potato Fries Market Outlook, 2021- 2032
7. Europe Sweet Potato Fries Market Size Outlook
7.1 Key Market Statistics, 2024
7.2 Europe Sweet Potato Fries Market Trends and Growth Opportunities
7.2.1 Europe Sweet Potato Fries Market Outlook by Type
7.2.2 Europe Sweet Potato Fries Market Outlook by Application
7.3 Europe Sweet Potato Fries Market Outlook by Country
7.3.2 Germany Sweet Potato Fries Market Outlook, 2021- 2032
7.3.3 France Sweet Potato Fries Market Outlook, 2021- 2032
7.3.4 The UK Sweet Potato Fries Market Outlook, 2021- 2032
7.3.5 Spain Sweet Potato Fries Market Outlook, 2021- 2032
7.3.6 Italy Sweet Potato Fries Market Outlook, 2021- 2032
7.3.7 Russia Sweet Potato Fries Market Outlook, 2021- 2032
7.3.8 Rest of Europe Sweet Potato Fries Market Outlook, 2021- 2032
8. Asia Pacific Sweet Potato Fries Market Size Outlook
8.1 Key Market Statistics, 2024
8.2 Asia Pacific Sweet Potato Fries Market Trends and Growth Opportunities
8.2.1 Asia Pacific Sweet Potato Fries Market Outlook by Type
8.2.2 Asia Pacific Sweet Potato Fries Market Outlook by Application
8.3 Asia Pacific Sweet Potato Fries Market Outlook by Country
8.3.1 China Sweet Potato Fries Market Outlook, 2021- 2032
8.3.2 India Sweet Potato Fries Market Outlook, 2021- 2032
8.3.3 Japan Sweet Potato Fries Market Outlook, 2021- 2032
8.3.4 South Korea Sweet Potato Fries Market Outlook, 2021- 2032
8.3.5 Australia Sweet Potato Fries Market Outlook, 2021- 2032
8.3.6 South East Asia Sweet Potato Fries Market Outlook, 2021- 2032
8.3.7 Rest of Asia Pacific Sweet Potato Fries Market Outlook, 2021- 2032
9. South America Sweet Potato Fries Market Size Outlook
9.1 Key Market Statistics, 2024
9.2 South America Sweet Potato Fries Market Trends and Growth Opportunities
9.2.1 South America Sweet Potato Fries Market Outlook by Type
9.2.2 South America Sweet Potato Fries Market Outlook by Application
9.3 South America Sweet Potato Fries Market Outlook by Country
9.3.1 Brazil Sweet Potato Fries Market Outlook, 2021- 2032
9.3.2 Argentina Sweet Potato Fries Market Outlook, 2021- 2032
9.3.3 Rest of South and Central America Sweet Potato Fries Market Outlook, 2021- 2032
10. Middle East and Africa Sweet Potato Fries Market Size Outlook
10.1 Key Market Statistics, 2024
10.2 Middle East and Africa Sweet Potato Fries Market Trends and Growth Opportunities
10.2.1 Middle East and Africa Sweet Potato Fries Market Outlook by Type
10.2.2 Middle East and Africa Sweet Potato Fries Market Outlook by Application
10.3 Middle East and Africa Sweet Potato Fries Market Outlook by Country
10.3.1 Saudi Arabia Sweet Potato Fries Market Outlook, 2021- 2032
10.3.2 The UAE Sweet Potato Fries Market Outlook, 2021- 2032
10.3.3 Rest of Middle East Sweet Potato Fries Market Outlook, 2021- 2032
10.3.4 South Africa Sweet Potato Fries Market Outlook, 2021- 2032
10.3.5 Egypt Sweet Potato Fries Market Outlook, 2021- 2032
10.3.6 Rest of Africa Sweet Potato Fries Market Outlook, 2021- 2032
11. Company Profiles
11.1 Leading 10 Companies
Ardo Group
Aviko UK Ltd.
Lamb Weston Holdings, Inc.
McCain Foods Limited
Ore-Ida
Trinity Frozen Foods, LLC
Wegmans Food Markets, Inc.
International Food and Consumable Goods
J.R. Simplot Company
Russet House
Mountain Harvest Foods LLC
Sacoma
Food Innovation Online Corp.
11.2 Overview
11.3 Products and Services
11.4 SWOT Profile
12. Appendix
12.1 Subscription Options
12.2 Customization Options
12.3 Publisher Details
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