Service AnalyticsSize, Share, and Outlook, H2-2025 Report-By Deployment (On-premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail and eCommerce, Government and defense, Telecommunications, Manufacturing, Energy and utilities, Others), By Component
Description
Service Analytics Market Outlook
The Service Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Service Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Service Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Deployment (On-premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail and eCommerce, Government and defense, Telecommunications, Manufacturing, Energy and utilities, Others), By Component (Solution, Services), By Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics). Over 70 tables and charts showcase findings from our latest survey report on Service Analytics markets.
Service Analytics Market Insights, 2025
In 2025, the Service Analytics Market plays a pivotal role in reshaping customer experience, field service optimization, and support operations across industries. These analytics platforms ingest data from CRM, ERP, call center logs, IoT devices, and service portals to deliver real-time insights into technician performance, asset reliability, ticket resolution, and customer satisfaction. Powered by AI, modern service analytics tools provide predictive models for service demand, root-cause analysis, and churn risk profiling. Companies like ServiceNow, Salesforce, and SAP are embedding analytics into their service management modules to support proactive support and self-service journeys. In manufacturing and utilities, service analytics optimizes technician dispatch based on location, skill, and availability, often integrated with AR-based remote assistance tools. With sustainability targets and uptime guarantees becoming standard in SLAs, service analytics is evolving into a mission-critical capability for driving customer loyalty and operational efficiency..
Five Trends that will define global Service Analytics market in 2025 and Beyond
A closer look at the multi-million market for Service Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Service Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Service Analytics vendors.
What are the biggest opportunities for growth in the Service Analytics industry?
The Service Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Service Analytics Market Segment Insights
The Service Analytics industry presents strong offers across categories. The analytical report offers forecasts of Service Analytics industry performance across segments and countries. Key segments in the industry include- By Deployment (On-premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail and eCommerce, Government and defense, Telecommunications, Manufacturing, Energy and utilities, Others), By Component (Solution, Services), By Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Service Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Service Analytics industry ecosystem. It assists decision-makers in evaluating global Service Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Service Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Service Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Service Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Service Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Service Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Service Analytics market Insights- Vendors are exploring new opportunities within the US Service Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Service Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Service Analytics market.
Latin American Service Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Service Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Service Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Service Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Service Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include ClickSoftware Technologies, Microsoft Corp, MicroStrategy Inc, Oracle Corp, Salesforce.com Inc, SAP SE, SAS Institute, ServiceNow Inc, Sisense, Tableau Software.
Service Analytics Market Segmentation
By Deployment
On-premises
Cloud-Based
By End-User
BFSI
Healthcare
Retail and eCommerce
Government and defense
Telecommunications
Manufacturing
Energy and utilities
Others
By Component
Solution
Services
By Business Application
Customer Service Analytics
Field Service Analytics
IT Service Analytics
Leading Companies
ClickSoftware Technologies
Microsoft Corp
MicroStrategy Inc
Oracle Corp
Salesforce.com Inc
SAP SE
SAS Institute
ServiceNow Inc
Sisense
Tableau Software
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Service Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Service Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Service Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Deployment (On-premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail and eCommerce, Government and defense, Telecommunications, Manufacturing, Energy and utilities, Others), By Component (Solution, Services), By Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics). Over 70 tables and charts showcase findings from our latest survey report on Service Analytics markets.
Service Analytics Market Insights, 2025
In 2025, the Service Analytics Market plays a pivotal role in reshaping customer experience, field service optimization, and support operations across industries. These analytics platforms ingest data from CRM, ERP, call center logs, IoT devices, and service portals to deliver real-time insights into technician performance, asset reliability, ticket resolution, and customer satisfaction. Powered by AI, modern service analytics tools provide predictive models for service demand, root-cause analysis, and churn risk profiling. Companies like ServiceNow, Salesforce, and SAP are embedding analytics into their service management modules to support proactive support and self-service journeys. In manufacturing and utilities, service analytics optimizes technician dispatch based on location, skill, and availability, often integrated with AR-based remote assistance tools. With sustainability targets and uptime guarantees becoming standard in SLAs, service analytics is evolving into a mission-critical capability for driving customer loyalty and operational efficiency..
Five Trends that will define global Service Analytics market in 2025 and Beyond
A closer look at the multi-million market for Service Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Service Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Service Analytics vendors.
What are the biggest opportunities for growth in the Service Analytics industry?
The Service Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Service Analytics Market Segment Insights
The Service Analytics industry presents strong offers across categories. The analytical report offers forecasts of Service Analytics industry performance across segments and countries. Key segments in the industry include- By Deployment (On-premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail and eCommerce, Government and defense, Telecommunications, Manufacturing, Energy and utilities, Others), By Component (Solution, Services), By Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Service Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Service Analytics industry ecosystem. It assists decision-makers in evaluating global Service Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Service Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Service Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Service Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Service Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Service Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Service Analytics market Insights- Vendors are exploring new opportunities within the US Service Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Service Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Service Analytics market.
Latin American Service Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Service Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Service Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Service Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Service Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include ClickSoftware Technologies, Microsoft Corp, MicroStrategy Inc, Oracle Corp, Salesforce.com Inc, SAP SE, SAS Institute, ServiceNow Inc, Sisense, Tableau Software.
Service Analytics Market Segmentation
By Deployment
On-premises
Cloud-Based
By End-User
BFSI
Healthcare
Retail and eCommerce
Government and defense
Telecommunications
Manufacturing
Energy and utilities
Others
By Component
Solution
Services
By Business Application
Customer Service Analytics
Field Service Analytics
IT Service Analytics
Leading Companies
ClickSoftware Technologies
Microsoft Corp
MicroStrategy Inc
Oracle Corp
Salesforce.com Inc
SAP SE
SAS Institute
ServiceNow Inc
Sisense
Tableau Software
Reasons to Buy the report
Table of Contents
169 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Service Analytics Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Service Analytics Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Service Analytics Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Service Analytics Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Service Analytics Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Deployment
- On-premises
- Cloud-Based
- By End-User
- BFSI
- Healthcare
- Retail and eCommerce
- Government and defense
- Telecommunications
- Manufacturing
- Energy and utilities
- Others
- By Component
- Solution
- Services
- By Business Application
- Customer Service Analytics
- Field Service Analytics
- IT Service Analytics
- 6. Global Service Analytics Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Service Analytics Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Service Analytics Market Trends and Growth Opportunities
- 6.2.1 North America Service Analytics Market Outlook by Type
- 6.2.2 North America Service Analytics Market Outlook by Application
- 6.3 North America Service Analytics Market Outlook by Country
- 6.3.1 The US Service Analytics Market Outlook, 2021- 2032
- 6.3.2 Canada Service Analytics Market Outlook, 2021- 2032
- 6.3.3 Mexico Service Analytics Market Outlook, 2021- 2032
- 7. Europe Service Analytics Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Service Analytics Market Trends and Growth Opportunities
- 7.2.1 Europe Service Analytics Market Outlook by Type
- 7.2.2 Europe Service Analytics Market Outlook by Application
- 7.3 Europe Service Analytics Market Outlook by Country
- 7.3.2 Germany Service Analytics Market Outlook, 2021- 2032
- 7.3.3 France Service Analytics Market Outlook, 2021- 2032
- 7.3.4 The UK Service Analytics Market Outlook, 2021- 2032
- 7.3.5 Spain Service Analytics Market Outlook, 2021- 2032
- 7.3.6 Italy Service Analytics Market Outlook, 2021- 2032
- 7.3.7 Russia Service Analytics Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Service Analytics Market Outlook, 2021- 2032
- 8. Asia Pacific Service Analytics Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Service Analytics Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Service Analytics Market Outlook by Type
- 8.2.2 Asia Pacific Service Analytics Market Outlook by Application
- 8.3 Asia Pacific Service Analytics Market Outlook by Country
- 8.3.1 China Service Analytics Market Outlook, 2021- 2032
- 8.3.2 India Service Analytics Market Outlook, 2021- 2032
- 8.3.3 Japan Service Analytics Market Outlook, 2021- 2032
- 8.3.4 South Korea Service Analytics Market Outlook, 2021- 2032
- 8.3.5 Australia Service Analytics Market Outlook, 2021- 2032
- 8.3.6 South East Asia Service Analytics Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Service Analytics Market Outlook, 2021- 2032
- 9. South America Service Analytics Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Service Analytics Market Trends and Growth Opportunities
- 9.2.1 South America Service Analytics Market Outlook by Type
- 9.2.2 South America Service Analytics Market Outlook by Application
- 9.3 South America Service Analytics Market Outlook by Country
- 9.3.1 Brazil Service Analytics Market Outlook, 2021- 2032
- 9.3.2 Argentina Service Analytics Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Service Analytics Market Outlook, 2021- 2032
- 10. Middle East and Africa Service Analytics Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Service Analytics Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Service Analytics Market Outlook by Type
- 10.2.2 Middle East and Africa Service Analytics Market Outlook by Application
- 10.3 Middle East and Africa Service Analytics Market Outlook by Country
- 10.3.1 Saudi Arabia Service Analytics Market Outlook, 2021- 2032
- 10.3.2 The UAE Service Analytics Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Service Analytics Market Outlook, 2021- 2032
- 10.3.4 South Africa Service Analytics Market Outlook, 2021- 2032
- 10.3.5 Egypt Service Analytics Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Service Analytics Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- ClickSoftware Technologies
- Microsoft Corp
- MicroStrategy Inc
- Oracle Corp
- Salesforce.com Inc
- SAP SE
- SAS Institute
- ServiceNow Inc
- Sisense
- Tableau Software
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
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