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Home Baking: U.S. Market Trends & Opportunities

Publisher Packaged Facts
Published Feb 26, 2021
Length 136 Pages
SKU # LA16535356

Description

Home Baking: U.S. Market Trends & Opportunities

As consumers have been staying at home more and looking to find new hobbies, many have taken up baking for personal enjoyment or simply as a more productive way to spend their time. Parents and families have also turned to baking as a way to occupy children and to maintain family bonds during the pandemic. With a focus on “what’s next” and current consumer trends, Home Baking: U.S. Market Trends & Opportunities is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, producers of baking products and baked goods, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market. Home Baking: U.S. Market Trends & Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about baking at home, who currently bakes, how frequently consumers bake, and what baking products consumers are buying/using.

Scope

Home Baking: U.S. Market Trends & Opportunities is the go-to source for a complete understanding of U.S. consumer trends in home baking. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for retail sales of packaged baking mixes and kits, pre-made refrigerated and frozen dough and crusts, frozen pizzas, frozen pies, and baking staples (baking chips, chocolate, and cocoa; baking nuts; baking powder and baking soda; coconut; cooking starches and rennet; corn, crystal, and white baking syrup; cornmeal and baking oat bran; disposable baking cups; dry and refrigerated yeast; edible cake decorations; flour; frosting and frosting mixes; maraschino cherries; marshmallow cream; molasses; pie/pastry filling; pizza sauce; and sugar and sugar substitutes).

Retail sales values of these items are provided for 2016-2020 and projected for 2021, 2022, and 2025.

Home Baking: U.S. Market Trends & Opportunities examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Table of Contents

136 Pages
    • Reasons for Baking at Home
    • Home Baking Trends
    • Key Demographics
    • Scope
    • Highlights
    • One-Fourth of Home Bakers Are Baking More Than Usual Due to the Coronavirus Pandemic
    • Frequent Home Bakers Express Greater Concerns About the Coronavirus
    • Consumers Who Report They Bake at Home Frequently or Often Are Experiencing More Negative Personal Effects of the Pandemic
    • Even More Report Negative Effects on Friends/Family
    • Effects on Work Are Higher Among Frequent Home Bakers
    • Consumer Concerns About Safety Are Rising in the Wake of the Pandemic
    • Eating Habits Are Changing
    • First Time Use of Convenient Food Ordering Methods Is Higher Among Frequent Home Bakers
    • Increasing Use of Convenient Food Ordering Methods Is Higher Among Those Who Bake at Least Occasionally
    • Highlights
    • Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
    • Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
    • Clean Label Trends Are Important to Home Baking, as Food Prepared at Home Is Seen as Cleaner and Provides Ingredient Choice
    • Low-Carb/High Protein, Keto, and Paleo Diets May Influence the Choice to Bake at Home
    • Better-for-You Baking Choices
    • Convenience Foods and Semi-Homemade Foods
    • Baking for Indulgence, Nostalgia, or Comfort
    • Drivers of Food Purchase Decisions
    • Health Benefits in Foods
    • Food Safety Issues
    • Convenience Used to Mean Unhealthy Foods, but Meal Delivery Services Are Making Convenient and Healthy Meals with Local and Fresh Ingredients
    • Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
    • Consumers Think Small and Medium Businesses Have More Credibility
    • Community Supported Agriculture and Farmers' Markets
    • Highlights
    • Types of Flour Used by Consumers
    • Types of Sweeteners Used by Consumers
    • Baking for Special Diets/Eating Philosophies
    • Baking Kits Are Food Gifting Opportunities
    • Subscription Boxes and Baking Themed Food Kits
    • Cross Branding Can Increase Appeal of Baking Products
    • Private Label Brands Have Wide Availability and Save Consumers and Retailers Money
    • Targeting Families with Children
    • Packaging Trends
    • Highlights
    • Scope
    • Historical Trends
    • Sales by Product Category
    • Baking Staples Sales by Product
    • Dough, Shells, and Crusts Sales
    • Baking Mixes and Kits Sales
    • Frequency of Packaged Baking Mix Use
    • Purchases of Baking Products in the Last 12 Months
    • Purchases of Sugar and Sweeteners in the Last 12 Months
    • Purchases of Grain Flours or Nut Meals
    • Highlights
    • Most Consumers Bake at Home at Least Some of the Time
    • Consumers Over the Age of 55 Are Much Less Likely to Bake at Home Than Younger People
    • Women Are More Likely to Bake at Home, But Men Who Bake Do This Activity More Frequently
    • Income Trends in Home Baking Activity
    • Married/Partnered Consumers and Those with Children in the Household Are More Likely to Bake and Bake More Frequently
    • Rural, Suburban, and Urban Consumers Differ in Home Baking Activity
    • Regional Trends in Home Baking Activity
    • Some Racial/Ethnic Minorities Are More Likely to Report Baking at Home
    • Consumers with Higher Educational Attainment Bake More Frequently
    • Full Time Workers and Students Are Most Likely to Bake at Home and Bake More Frequently
    • Home Bakers Are More Likely to Follow Non-Omnivore Diets/Eating Philosophies
    • Clean Label Eating Correlates with Home Baking Activity
    • Highlights
    • Home Bakers Most Often Engage in This Activity Due to Enjoyment, With Taste, Smell, and Freshness Also Very Important Factors
    • Many Home Bakers Use Baking Mixes and More Often Prefer Indulgent Baked Goods
    • A Number of Home Bakers Think Baking Mixes Are Convenient, but Many Also Prefer Baking from Scratch
    • Occasions for Home Baking
    • Sweet vs. Savory Baking
    • Frequent Home Bakers Are More Likely to Preserve Food at Home and Have Stronger Preferences for Sustainable and Organic Foods
    • How Can Consumers Be Persuaded to Bake More?
    • Why Some Consumers Do Not Bake at Home

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