Sales SoftwareSize, Share, and Outlook, H2-2025 Report-By Type (On-Premise, SaaS, Open-Source, Others), By Application (Retail, BFSI, Telecom, Healthcare, Food & Beverages, Others), By Categories (CRM Software, CRM All-in-One Software, AI Sales Assistant
Description
Sales Software Market Outlook
The Sales Software Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Sales Software market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Sales Software segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (On-Premise, SaaS, Open-Source, Others), By Application (Retail, BFSI, Telecom, Healthcare, Food & Beverages, Others), By Categories (CRM Software, CRM All-in-One Software, AI Sales Assistant Software, Auto Dialer Software). Over 70 tables and charts showcase findings from our latest survey report on Sales Software markets.
Sales Software Market Insights, 2025
The sales software market is evolving rapidly as businesses seek AI-driven solutions to optimize customer relationship management (CRM), lead generation, and sales forecasting. Companies like Salesforce, HubSpot, and Zoho are leveraging machine learning and predictive analytics to provide real-time insights into customer behavior, enabling sales teams to personalize interactions and close deals more efficiently. The integration of automation tools such as chatbots, email sequencing, and workflow automation is streamlining sales processes, reducing manual efforts, and increasing conversion rates. Additionally, the shift toward cloud-based, mobile-accessible sales platforms is driving adoption among small and medium-sized businesses (SMBs) that require cost-effective and scalable solutions. As data privacy regulations tighten, sales software vendors are incorporating advanced security features, ensuring compliance with GDPR, CCPA, and other data protection laws..
Five Trends that will define global Sales Software market in 2025 and Beyond
A closer look at the multi-million market for Sales Software identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Sales Software companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Sales Software vendors.
What are the biggest opportunities for growth in the Sales Software industry?
The Sales Software sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Sales Software Market Segment Insights
The Sales Software industry presents strong offers across categories. The analytical report offers forecasts of Sales Software industry performance across segments and countries. Key segments in the industry include- By Type (On-Premise, SaaS, Open-Source, Others), By Application (Retail, BFSI, Telecom, Healthcare, Food & Beverages, Others), By Categories (CRM Software, CRM All-in-One Software, AI Sales Assistant Software, Auto Dialer Software). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Sales Software market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Sales Software industry ecosystem. It assists decision-makers in evaluating global Sales Software market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Sales Software industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Sales Software Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Sales Software Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Sales Software with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Sales Software market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Sales Software market Insights- Vendors are exploring new opportunities within the US Sales Software industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Sales Software companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Sales Software market.
Latin American Sales Software market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Sales Software Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Sales Software markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Sales Software markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Sales Software companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Aptean, Bpm'online, Infor Inc, Infusionsoft, Oracle Corp, Pegasystems Inc, Salesforce.Com Inc, SAP SE, SugarCRM Inc, Zoho Corp Pvt. Ltd.
Sales Software Market Segmentation
By Type
On-Premise
SaaS
Open-Source
Others
By Application
Retail
BFSI
Telecom
Healthcare
Food & Beverages
Others
By Categories
CRM Software
CRM All-in-One Software
AI Sales Assistant Software
Auto Dialer Software
Leading Companies
Aptean
Bpm'online
Infor Inc
Infusionsoft
Oracle Corp
Pegasystems Inc
Salesforce.Com Inc
SAP SE
SugarCRM Inc
Zoho Corp Pvt. Ltd
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Sales Software Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Sales Software market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Sales Software segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (On-Premise, SaaS, Open-Source, Others), By Application (Retail, BFSI, Telecom, Healthcare, Food & Beverages, Others), By Categories (CRM Software, CRM All-in-One Software, AI Sales Assistant Software, Auto Dialer Software). Over 70 tables and charts showcase findings from our latest survey report on Sales Software markets.
Sales Software Market Insights, 2025
The sales software market is evolving rapidly as businesses seek AI-driven solutions to optimize customer relationship management (CRM), lead generation, and sales forecasting. Companies like Salesforce, HubSpot, and Zoho are leveraging machine learning and predictive analytics to provide real-time insights into customer behavior, enabling sales teams to personalize interactions and close deals more efficiently. The integration of automation tools such as chatbots, email sequencing, and workflow automation is streamlining sales processes, reducing manual efforts, and increasing conversion rates. Additionally, the shift toward cloud-based, mobile-accessible sales platforms is driving adoption among small and medium-sized businesses (SMBs) that require cost-effective and scalable solutions. As data privacy regulations tighten, sales software vendors are incorporating advanced security features, ensuring compliance with GDPR, CCPA, and other data protection laws..
Five Trends that will define global Sales Software market in 2025 and Beyond
A closer look at the multi-million market for Sales Software identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Sales Software companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Sales Software vendors.
What are the biggest opportunities for growth in the Sales Software industry?
The Sales Software sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Sales Software Market Segment Insights
The Sales Software industry presents strong offers across categories. The analytical report offers forecasts of Sales Software industry performance across segments and countries. Key segments in the industry include- By Type (On-Premise, SaaS, Open-Source, Others), By Application (Retail, BFSI, Telecom, Healthcare, Food & Beverages, Others), By Categories (CRM Software, CRM All-in-One Software, AI Sales Assistant Software, Auto Dialer Software). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Sales Software market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Sales Software industry ecosystem. It assists decision-makers in evaluating global Sales Software market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Sales Software industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Sales Software Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Sales Software Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Sales Software with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Sales Software market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Sales Software market Insights- Vendors are exploring new opportunities within the US Sales Software industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Sales Software companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Sales Software market.
Latin American Sales Software market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Sales Software Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Sales Software markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Sales Software markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Sales Software companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Aptean, Bpm'online, Infor Inc, Infusionsoft, Oracle Corp, Pegasystems Inc, Salesforce.Com Inc, SAP SE, SugarCRM Inc, Zoho Corp Pvt. Ltd.
Sales Software Market Segmentation
By Type
On-Premise
SaaS
Open-Source
Others
By Application
Retail
BFSI
Telecom
Healthcare
Food & Beverages
Others
By Categories
CRM Software
CRM All-in-One Software
AI Sales Assistant Software
Auto Dialer Software
Leading Companies
Aptean
Bpm'online
Infor Inc
Infusionsoft
Oracle Corp
Pegasystems Inc
Salesforce.Com Inc
SAP SE
SugarCRM Inc
Zoho Corp Pvt. Ltd
Reasons to Buy the report
Table of Contents
175 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Sales Software Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Sales Software Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Sales Software Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Sales Software Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Sales Software Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- On-Premise
- SaaS
- Open-Source
- Others
- By Application
- Retail
- BFSI
- Telecom
- Healthcare
- Food & Beverages
- Others
- By Categories
- CRM Software
- CRM All-in-One Software
- AI Sales Assistant Software
- Auto Dialer Software
- 6. Global Sales Software Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Sales Software Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Sales Software Market Trends and Growth Opportunities
- 6.2.1 North America Sales Software Market Outlook by Type
- 6.2.2 North America Sales Software Market Outlook by Application
- 6.3 North America Sales Software Market Outlook by Country
- 6.3.1 The US Sales Software Market Outlook, 2021- 2032
- 6.3.2 Canada Sales Software Market Outlook, 2021- 2032
- 6.3.3 Mexico Sales Software Market Outlook, 2021- 2032
- 7. Europe Sales Software Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Sales Software Market Trends and Growth Opportunities
- 7.2.1 Europe Sales Software Market Outlook by Type
- 7.2.2 Europe Sales Software Market Outlook by Application
- 7.3 Europe Sales Software Market Outlook by Country
- 7.3.2 Germany Sales Software Market Outlook, 2021- 2032
- 7.3.3 France Sales Software Market Outlook, 2021- 2032
- 7.3.4 The UK Sales Software Market Outlook, 2021- 2032
- 7.3.5 Spain Sales Software Market Outlook, 2021- 2032
- 7.3.6 Italy Sales Software Market Outlook, 2021- 2032
- 7.3.7 Russia Sales Software Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Sales Software Market Outlook, 2021- 2032
- 8. Asia Pacific Sales Software Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Sales Software Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Sales Software Market Outlook by Type
- 8.2.2 Asia Pacific Sales Software Market Outlook by Application
- 8.3 Asia Pacific Sales Software Market Outlook by Country
- 8.3.1 China Sales Software Market Outlook, 2021- 2032
- 8.3.2 India Sales Software Market Outlook, 2021- 2032
- 8.3.3 Japan Sales Software Market Outlook, 2021- 2032
- 8.3.4 South Korea Sales Software Market Outlook, 2021- 2032
- 8.3.5 Australia Sales Software Market Outlook, 2021- 2032
- 8.3.6 South East Asia Sales Software Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Sales Software Market Outlook, 2021- 2032
- 9. South America Sales Software Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Sales Software Market Trends and Growth Opportunities
- 9.2.1 South America Sales Software Market Outlook by Type
- 9.2.2 South America Sales Software Market Outlook by Application
- 9.3 South America Sales Software Market Outlook by Country
- 9.3.1 Brazil Sales Software Market Outlook, 2021- 2032
- 9.3.2 Argentina Sales Software Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Sales Software Market Outlook, 2021- 2032
- 10. Middle East and Africa Sales Software Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Sales Software Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Sales Software Market Outlook by Type
- 10.2.2 Middle East and Africa Sales Software Market Outlook by Application
- 10.3 Middle East and Africa Sales Software Market Outlook by Country
- 10.3.1 Saudi Arabia Sales Software Market Outlook, 2021- 2032
- 10.3.2 The UAE Sales Software Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Sales Software Market Outlook, 2021- 2032
- 10.3.4 South Africa Sales Software Market Outlook, 2021- 2032
- 10.3.5 Egypt Sales Software Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Sales Software Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Aptean
- Bpm'online
- Infor Inc
- Infusionsoft
- Oracle Corp
- Pegasystems Inc
- Salesforce.Com Inc
- SAP SE
- SugarCRM Inc
- Zoho Corp Pvt. Ltd
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
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