Sales IntelligenceSize, Share, and Outlook, H2-2025 Report-By Application (Lead Management, Data Management, Analytics and Reporting, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Component (Software, Services), By End-
Description
Sales Intelligence Market Outlook
The Sales Intelligence Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Sales Intelligence market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Sales Intelligence segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Lead Management, Data Management, Analytics and Reporting, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Component (Software, Services), By End-User (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Others). Over 70 tables and charts showcase findings from our latest survey report on Sales Intelligence markets.
Sales Intelligence Market Insights, 2025
The Sales Intelligence Market in 2025 is transforming B2B sales by providing real-time insights into buyer intent, competitive landscapes, and account readiness. These platforms combine data aggregation, AI, and CRM integration to enable precision targeting, lead prioritization, and personalized outreach. Players like ZoomInfo, Apollo.io, LinkedIn Sales Navigator, and Lusha are equipping sales teams with tools to uncover decision-makers, analyze purchase signals, and automate prospecting workflows. In 2025, as buyers increasingly conduct self-directed research and digital-first interactions dominate the sales funnel, intelligence-driven selling becomes a competitive necessity. With features like predictive analytics, firmographic data, and AI-guided engagement, sales intelligence platforms empower reps to move faster, engage smarter, and close more deals..
Five Trends that will define global Sales Intelligence market in 2025 and Beyond
A closer look at the multi-million market for Sales Intelligence identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Sales Intelligence companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Sales Intelligence vendors.
What are the biggest opportunities for growth in the Sales Intelligence industry?
The Sales Intelligence sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Sales Intelligence Market Segment Insights
The Sales Intelligence industry presents strong offers across categories. The analytical report offers forecasts of Sales Intelligence industry performance across segments and countries. Key segments in the industry include- By Application (Lead Management, Data Management, Analytics and Reporting, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Component (Software, Services), By End-User (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Sales Intelligence market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Sales Intelligence industry ecosystem. It assists decision-makers in evaluating global Sales Intelligence market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Sales Intelligence industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Sales Intelligence Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Sales Intelligence Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Sales Intelligence with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Sales Intelligence market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Sales Intelligence market Insights- Vendors are exploring new opportunities within the US Sales Intelligence industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Sales Intelligence companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Sales Intelligence market.
Latin American Sales Intelligence market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Sales Intelligence Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Sales Intelligence markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Sales Intelligence markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Sales Intelligence companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Artesian Solutions, Cognism, Demandbase, DiscoverOrg, Dun & Bradstreet, Everstring, Infogroup, Insideview, Leadgenius, Linkedin Corp, Oracle Corp.
Sales Intelligence Market Segmentation
By Application
Lead Management
Data Management
Analytics and Reporting
Others
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Component
Software
Services
By End-User
BFSI
Consumer Goods and Retail
IT and Telecom
Media and Entertainment
Healthcare and Life Sciences
Others
Leading Companies
Artesian Solutions
Cognism
Demandbase
DiscoverOrg
Dun & Bradstreet
Everstring
Infogroup
Insideview
Leadgenius
Linkedin Corp
Oracle Corp
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Sales Intelligence Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Sales Intelligence market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Sales Intelligence segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Lead Management, Data Management, Analytics and Reporting, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Component (Software, Services), By End-User (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Others). Over 70 tables and charts showcase findings from our latest survey report on Sales Intelligence markets.
Sales Intelligence Market Insights, 2025
The Sales Intelligence Market in 2025 is transforming B2B sales by providing real-time insights into buyer intent, competitive landscapes, and account readiness. These platforms combine data aggregation, AI, and CRM integration to enable precision targeting, lead prioritization, and personalized outreach. Players like ZoomInfo, Apollo.io, LinkedIn Sales Navigator, and Lusha are equipping sales teams with tools to uncover decision-makers, analyze purchase signals, and automate prospecting workflows. In 2025, as buyers increasingly conduct self-directed research and digital-first interactions dominate the sales funnel, intelligence-driven selling becomes a competitive necessity. With features like predictive analytics, firmographic data, and AI-guided engagement, sales intelligence platforms empower reps to move faster, engage smarter, and close more deals..
Five Trends that will define global Sales Intelligence market in 2025 and Beyond
A closer look at the multi-million market for Sales Intelligence identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Sales Intelligence companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Sales Intelligence vendors.
What are the biggest opportunities for growth in the Sales Intelligence industry?
The Sales Intelligence sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Sales Intelligence Market Segment Insights
The Sales Intelligence industry presents strong offers across categories. The analytical report offers forecasts of Sales Intelligence industry performance across segments and countries. Key segments in the industry include- By Application (Lead Management, Data Management, Analytics and Reporting, Others), By Enterprise Size (Small and Medium Enterprises, Large Enterprises), By Component (Software, Services), By End-User (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Sales Intelligence market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Sales Intelligence industry ecosystem. It assists decision-makers in evaluating global Sales Intelligence market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Sales Intelligence industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Sales Intelligence Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Sales Intelligence Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Sales Intelligence with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Sales Intelligence market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Sales Intelligence market Insights- Vendors are exploring new opportunities within the US Sales Intelligence industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Sales Intelligence companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Sales Intelligence market.
Latin American Sales Intelligence market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Sales Intelligence Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Sales Intelligence markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Sales Intelligence markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Sales Intelligence companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Artesian Solutions, Cognism, Demandbase, DiscoverOrg, Dun & Bradstreet, Everstring, Infogroup, Insideview, Leadgenius, Linkedin Corp, Oracle Corp.
Sales Intelligence Market Segmentation
By Application
Lead Management
Data Management
Analytics and Reporting
Others
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By Component
Software
Services
By End-User
BFSI
Consumer Goods and Retail
IT and Telecom
Media and Entertainment
Healthcare and Life Sciences
Others
Leading Companies
Artesian Solutions
Cognism
Demandbase
DiscoverOrg
Dun & Bradstreet
Everstring
Infogroup
Insideview
Leadgenius
Linkedin Corp
Oracle Corp
Reasons to Buy the report
Table of Contents
160 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Sales Intelligence Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Sales Intelligence Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Sales Intelligence Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Sales Intelligence Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Sales Intelligence Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Application
- Lead Management
- Data Management
- Analytics and Reporting
- Others
- By Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
- By Component
- Software
- Services
- By End-User
- BFSI
- Consumer Goods and Retail
- IT and Telecom
- Media and Entertainment
- Healthcare and Life Sciences
- Others
- 6. Global Sales Intelligence Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Sales Intelligence Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Sales Intelligence Market Trends and Growth Opportunities
- 6.2.1 North America Sales Intelligence Market Outlook by Type
- 6.2.2 North America Sales Intelligence Market Outlook by Application
- 6.3 North America Sales Intelligence Market Outlook by Country
- 6.3.1 The US Sales Intelligence Market Outlook, 2021- 2032
- 6.3.2 Canada Sales Intelligence Market Outlook, 2021- 2032
- 6.3.3 Mexico Sales Intelligence Market Outlook, 2021- 2032
- 7. Europe Sales Intelligence Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Sales Intelligence Market Trends and Growth Opportunities
- 7.2.1 Europe Sales Intelligence Market Outlook by Type
- 7.2.2 Europe Sales Intelligence Market Outlook by Application
- 7.3 Europe Sales Intelligence Market Outlook by Country
- 7.3.2 Germany Sales Intelligence Market Outlook, 2021- 2032
- 7.3.3 France Sales Intelligence Market Outlook, 2021- 2032
- 7.3.4 The UK Sales Intelligence Market Outlook, 2021- 2032
- 7.3.5 Spain Sales Intelligence Market Outlook, 2021- 2032
- 7.3.6 Italy Sales Intelligence Market Outlook, 2021- 2032
- 7.3.7 Russia Sales Intelligence Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Sales Intelligence Market Outlook, 2021- 2032
- 8. Asia Pacific Sales Intelligence Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Sales Intelligence Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Sales Intelligence Market Outlook by Type
- 8.2.2 Asia Pacific Sales Intelligence Market Outlook by Application
- 8.3 Asia Pacific Sales Intelligence Market Outlook by Country
- 8.3.1 China Sales Intelligence Market Outlook, 2021- 2032
- 8.3.2 India Sales Intelligence Market Outlook, 2021- 2032
- 8.3.3 Japan Sales Intelligence Market Outlook, 2021- 2032
- 8.3.4 South Korea Sales Intelligence Market Outlook, 2021- 2032
- 8.3.5 Australia Sales Intelligence Market Outlook, 2021- 2032
- 8.3.6 South East Asia Sales Intelligence Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Sales Intelligence Market Outlook, 2021- 2032
- 9. South America Sales Intelligence Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Sales Intelligence Market Trends and Growth Opportunities
- 9.2.1 South America Sales Intelligence Market Outlook by Type
- 9.2.2 South America Sales Intelligence Market Outlook by Application
- 9.3 South America Sales Intelligence Market Outlook by Country
- 9.3.1 Brazil Sales Intelligence Market Outlook, 2021- 2032
- 9.3.2 Argentina Sales Intelligence Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Sales Intelligence Market Outlook, 2021- 2032
- 10. Middle East and Africa Sales Intelligence Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Sales Intelligence Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Sales Intelligence Market Outlook by Type
- 10.2.2 Middle East and Africa Sales Intelligence Market Outlook by Application
- 10.3 Middle East and Africa Sales Intelligence Market Outlook by Country
- 10.3.1 Saudi Arabia Sales Intelligence Market Outlook, 2021- 2032
- 10.3.2 The UAE Sales Intelligence Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Sales Intelligence Market Outlook, 2021- 2032
- 10.3.4 South Africa Sales Intelligence Market Outlook, 2021- 2032
- 10.3.5 Egypt Sales Intelligence Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Sales Intelligence Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Artesian Solutions
- Cognism
- Demandbase
- DiscoverOrg
- Dun & Bradstreet
- Everstring
- Infogroup
- Insideview
- Leadgenius
- Linkedin Corp
- Oracle Corp
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
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