Rice Chips Market Size, Share, and Outlook, 2025 Report- By Type (Fried, Not Fried, Rice, Brown Rice, White Rice), Packaging (Containers, Packets, Boxes, Others), Flavor (Spicy, Barbecue, Sour Cream and Onion, Others), Distribution Channel (Online, Offlin
Description
Rice Chips Market Outlook
The global Rice Chips market is expected to register a growth rate of 4.6% during the forecast period from $9.4 Billion in 2024 to $13.5 Billion in 2032. The Rice Chips market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Rice Chips segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Fried, Not Fried, Rice, Brown Rice, White Rice), Packaging (Containers, Packets, Boxes, Others), Flavor (Spicy, Barbecue, Sour Cream and Onion, Others), Distribution Channel (Online, Offline). Over 70 tables and charts showcase findings from our latest survey report on Rice Chips markets.
Rice Chips Market Insights, 2025
The rice chips market is being actively driven by the rise in gluten-free and allergen-free snacking trends, especially among millennials and Gen Z consumers. Rice chips, made from white, brown, or black rice, are perceived as cleaner and more digestible alternatives to traditional wheat- or corn-based snacks. Brands like Lundberg Family Farms and Off the Eaten Path are expanding product lines with rice chips featuring plant-based flavors like seaweed, turmeric, and lentil blends. The increasing consumer demand for lower-fat, non-GMO, and low-sodium snacks is also fueling innovation in baking and air-popping technologies. Furthermore, convenience retailers and online grocery platforms are enabling wider access to niche rice chip brands that emphasize artisanal production and ethnic flavor profiles, contributing to a dynamic and competitive snacking landscape.
Five Trends that will define global Rice Chips market in 2025 and Beyond
A closer look at the multi-million global market for Rice Chips identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Rice Chips companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.
What are the biggest opportunities for growth in the Rice Chips industry?
The Rice Chips sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Rice Chips Market Segment Insights
The Rice Chips industry presents strong offers across categories. The analytical report offers forecasts of Rice Chips industry performance across segments and countries. Key segments in the industry include- By Type(Fried, Not Fried, Rice, Brown Rice, White Rice), Packaging (Containers, Packets, Boxes, Others), Flavor (Spicy, Barbecue, Sour Cream and Onion, Others), Distribution Channel (Online, Offline). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Rice Chips market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Rice Chips industry ecosystem. It assists decision-makers in evaluating global Rice Chips market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Rice Chips industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Rice Chips Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Rice Chips Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Rice Chips with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Rice Chips market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Rice Chips market Insights- Executives are most excited about opportunities for the US Rice Chips industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Rice Chips companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Rice Chips market.
Latin American Rice Chips market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Rice Chips Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Rice Chips markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Rice Chips markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Rice Chips companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include The Quaker Oats Company (PepsiCo, Inc.), RiceUP! (NUHEALTH S.A.), Dang Foods LLC, SSOM International Foods, GoodDiet (BigBasket), Riceworks, Sesmark (Natural Snacks LLC), Yummiano, The Harvest Bowl.
Rice Chips Market Scope
Leading Segments
By Type
Fried
Not Fried
By Rice
Brown Rice
White Rice
By Packaging
Containers
Packets
Boxes
Others
By Flavor
Spicy
Barbecue
Sour Cream and Onion
Others
By Distribution Channel
Online
Offline
Leading Companies
The Quaker Oats Company (PepsiCo, Inc.)
RiceUP! (NUHEALTH S.A.)
Dang Foods LLC
SSOM International Foods
GoodDiet (BigBasket)
Riceworks
Sesmark (Natural Snacks LLC)
Yummiano
The Harvest Bowl
Geographies
North America- US, Canada, Mexico
Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others
Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others
Latin America- Brazil, Argentina, Others
Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa
Reasons to Buy the report
The global Rice Chips market is expected to register a growth rate of 4.6% during the forecast period from $9.4 Billion in 2024 to $13.5 Billion in 2032. The Rice Chips market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Rice Chips segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Fried, Not Fried, Rice, Brown Rice, White Rice), Packaging (Containers, Packets, Boxes, Others), Flavor (Spicy, Barbecue, Sour Cream and Onion, Others), Distribution Channel (Online, Offline). Over 70 tables and charts showcase findings from our latest survey report on Rice Chips markets.
Rice Chips Market Insights, 2025
The rice chips market is being actively driven by the rise in gluten-free and allergen-free snacking trends, especially among millennials and Gen Z consumers. Rice chips, made from white, brown, or black rice, are perceived as cleaner and more digestible alternatives to traditional wheat- or corn-based snacks. Brands like Lundberg Family Farms and Off the Eaten Path are expanding product lines with rice chips featuring plant-based flavors like seaweed, turmeric, and lentil blends. The increasing consumer demand for lower-fat, non-GMO, and low-sodium snacks is also fueling innovation in baking and air-popping technologies. Furthermore, convenience retailers and online grocery platforms are enabling wider access to niche rice chip brands that emphasize artisanal production and ethnic flavor profiles, contributing to a dynamic and competitive snacking landscape.
Five Trends that will define global Rice Chips market in 2025 and Beyond
A closer look at the multi-million global market for Rice Chips identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Rice Chips companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.
What are the biggest opportunities for growth in the Rice Chips industry?
The Rice Chips sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Rice Chips Market Segment Insights
The Rice Chips industry presents strong offers across categories. The analytical report offers forecasts of Rice Chips industry performance across segments and countries. Key segments in the industry include- By Type(Fried, Not Fried, Rice, Brown Rice, White Rice), Packaging (Containers, Packets, Boxes, Others), Flavor (Spicy, Barbecue, Sour Cream and Onion, Others), Distribution Channel (Online, Offline). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Rice Chips market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Rice Chips industry ecosystem. It assists decision-makers in evaluating global Rice Chips market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Rice Chips industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Rice Chips Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Rice Chips Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Rice Chips with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Rice Chips market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Rice Chips market Insights- Executives are most excited about opportunities for the US Rice Chips industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Rice Chips companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Rice Chips market.
Latin American Rice Chips market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Rice Chips Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Rice Chips markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Rice Chips markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Rice Chips companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include The Quaker Oats Company (PepsiCo, Inc.), RiceUP! (NUHEALTH S.A.), Dang Foods LLC, SSOM International Foods, GoodDiet (BigBasket), Riceworks, Sesmark (Natural Snacks LLC), Yummiano, The Harvest Bowl.
Rice Chips Market Scope
Leading Segments
By Type
Fried
Not Fried
By Rice
Brown Rice
White Rice
By Packaging
Containers
Packets
Boxes
Others
By Flavor
Spicy
Barbecue
Sour Cream and Onion
Others
By Distribution Channel
Online
Offline
Leading Companies
The Quaker Oats Company (PepsiCo, Inc.)
RiceUP! (NUHEALTH S.A.)
Dang Foods LLC
SSOM International Foods
GoodDiet (BigBasket)
Riceworks
Sesmark (Natural Snacks LLC)
Yummiano
The Harvest Bowl
Geographies
North America- US, Canada, Mexico
Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others
Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others
Latin America- Brazil, Argentina, Others
Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa
Reasons to Buy the report
- Make informed decisions through long and short-term forecasts across 22 countries and segments.
- Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
- Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
- Get an integrated understanding of the entire market ecosystem and companies.
- Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
- Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
- Get free Excel spreadsheet and PPT versions along with the report PDF.
Table of Contents
185 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Rice Chips Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Rice Chips Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Rice Chips Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Rice Chips Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Rice Chips Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- Fried
- Not Fried
- By Rice
- Brown Rice
- White Rice
- By Packaging
- Containers
- Packets
- Boxes
- Others
- By Flavor
- Spicy
- Barbecue
- Sour Cream and Onion
- Others
- By Distribution Channel
- Online
- Offline
- 6. Global Rice Chips Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Rice Chips Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Rice Chips Market Trends and Growth Opportunities
- 6.2.1 North America Rice Chips Market Outlook by Type
- 6.2.2 North America Rice Chips Market Outlook by Application
- 6.3 North America Rice Chips Market Outlook by Country
- 6.3.1 The US Rice Chips Market Outlook, 2021- 2032
- 6.3.2 Canada Rice Chips Market Outlook, 2021- 2032
- 6.3.3 Mexico Rice Chips Market Outlook, 2021- 2032
- 7. Europe Rice Chips Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Rice Chips Market Trends and Growth Opportunities
- 7.2.1 Europe Rice Chips Market Outlook by Type
- 7.2.2 Europe Rice Chips Market Outlook by Application
- 7.3 Europe Rice Chips Market Outlook by Country
- 7.3.2 Germany Rice Chips Market Outlook, 2021- 2032
- 7.3.3 France Rice Chips Market Outlook, 2021- 2032
- 7.3.4 The UK Rice Chips Market Outlook, 2021- 2032
- 7.3.5 Spain Rice Chips Market Outlook, 2021- 2032
- 7.3.6 Italy Rice Chips Market Outlook, 2021- 2032
- 7.3.7 Russia Rice Chips Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Rice Chips Market Outlook, 2021- 2032
- 8. Asia Pacific Rice Chips Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Rice Chips Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Rice Chips Market Outlook by Type
- 8.2.2 Asia Pacific Rice Chips Market Outlook by Application
- 8.3 Asia Pacific Rice Chips Market Outlook by Country
- 8.3.1 China Rice Chips Market Outlook, 2021- 2032
- 8.3.2 India Rice Chips Market Outlook, 2021- 2032
- 8.3.3 Japan Rice Chips Market Outlook, 2021- 2032
- 8.3.4 South Korea Rice Chips Market Outlook, 2021- 2032
- 8.3.5 Australia Rice Chips Market Outlook, 2021- 2032
- 8.3.6 South East Asia Rice Chips Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Rice Chips Market Outlook, 2021- 2032
- 9. South America Rice Chips Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Rice Chips Market Trends and Growth Opportunities
- 9.2.1 South America Rice Chips Market Outlook by Type
- 9.2.2 South America Rice Chips Market Outlook by Application
- 9.3 South America Rice Chips Market Outlook by Country
- 9.3.1 Brazil Rice Chips Market Outlook, 2021- 2032
- 9.3.2 Argentina Rice Chips Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Rice Chips Market Outlook, 2021- 2032
- 10. Middle East and Africa Rice Chips Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Rice Chips Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Rice Chips Market Outlook by Type
- 10.2.2 Middle East and Africa Rice Chips Market Outlook by Application
- 10.3 Middle East and Africa Rice Chips Market Outlook by Country
- 10.3.1 Saudi Arabia Rice Chips Market Outlook, 2021- 2032
- 10.3.2 The UAE Rice Chips Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Rice Chips Market Outlook, 2021- 2032
- 10.3.4 South Africa Rice Chips Market Outlook, 2021- 2032
- 10.3.5 Egypt Rice Chips Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Rice Chips Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- The Quaker Oats Company (PepsiCo, Inc.)
- RiceUP! (NUHEALTH S.A.)
- Dang Foods LLC
- SSOM International Foods
- GoodDiet (BigBasket)
- Riceworks
- Sesmark (Natural Snacks LLC)
- Yummiano
- The Harvest Bowl
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
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