Retail AnalyticsSize, Share, and Outlook, H2-2025 Report-By Application (Merchandising Analysis, Pricing Analysis, Customer Management, Performance Analysis, Yield Analysis, Inventory Analysis, Others), By Deployment (On-Premises, On-Demand), By Organizat
Description
Retail Analytics Market Outlook
The Retail Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Retail Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Retail Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Merchandising Analysis, Pricing Analysis, Customer Management, Performance Analysis, Yield Analysis, Inventory Analysis, Others), By Deployment (On-Premises, On-Demand), By Organization Size (Small and Medium Enterprises, Large Enterprises), By Business Function (Finance, Sales, Marketing, Supply Chain, Store Operations), By Component (Software, Services). Over 70 tables and charts showcase findings from our latest survey report on Retail Analytics markets.
Retail Analytics Market Insights, 2025
In 2025, the Retail Analytics Market has become indispensable for brands seeking to navigate a complex, omnichannel commerce landscape. Retailers rely on advanced analytics to unify data from online, in-store, and mobile channels, enabling real-time visibility into sales trends, customer behavior, and inventory performance. AI and machine learning drive personalized recommendations, optimize pricing and promotion strategies, and forecast demand with granular precision. Edge analytics and computer vision solutions are now deployed in stores to track footfall, product engagement, and checkout abandonment. Retail analytics platforms also support fraud detection, shrinkage prevention, and dynamic workforce management. Integration with ERP, CRM, and supply chain tools allows retailers to automate replenishment, reduce overstock, and increase agility in seasonal planning. With competition from direct-to-consumer and marketplace models, data-backed decision-making is no longer optional—retailers invest heavily in analytics to enhance loyalty, reduce churn, and drive higher basket sizes..
Five Trends that will define global Retail Analytics market in 2025 and Beyond
A closer look at the multi-million market for Retail Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Retail Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Retail Analytics vendors.
What are the biggest opportunities for growth in the Retail Analytics industry?
The Retail Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Retail Analytics Market Segment Insights
The Retail Analytics industry presents strong offers across categories. The analytical report offers forecasts of Retail Analytics industry performance across segments and countries. Key segments in the industry include- By Application (Merchandising Analysis, Pricing Analysis, Customer Management, Performance Analysis, Yield Analysis, Inventory Analysis, Others), By Deployment (On-Premises, On-Demand), By Organization Size (Small and Medium Enterprises, Large Enterprises), By Business Function (Finance, Sales, Marketing, Supply Chain, Store Operations), By Component (Software, Services). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Retail Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Retail Analytics industry ecosystem. It assists decision-makers in evaluating global Retail Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Retail Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Retail Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Retail Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Retail Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Retail Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Retail Analytics market Insights- Vendors are exploring new opportunities within the US Retail Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Retail Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Retail Analytics market.
Latin American Retail Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Retail Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Retail Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Retail Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Retail Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Bridgei2i Analytics Solutions Private Ltd, Fujitsu Ltd, Information Builders Inc, International Business Machines Corp, Manthan Software Services Pvt. Ltd, Microsoft Corp, Microstrategy Inc, Oracle Corp, SAP SE, SAS Institute Inc.
Retail Analytics Market Segmentation
By Application
Merchandising Analysis
Pricing Analysis
Customer Management
Performance Analysis
Yield Analysis
Inventory Analysis
Others
By Deployment
On-Premises
On-Demand
By Organization Size
Small and Medium Enterprises
Large Enterprises
By Business Function
Finance
Sales
Marketing
Supply Chain
Store Operations
By Component
Software
Services
Leading Companies
Bridgei2i Analytics Solutions Private Ltd
Fujitsu Ltd
Information Builders Inc
International Business Machines Corp
Manthan Software Services Pvt. Ltd
Microsoft Corp
Microstrategy Inc
Oracle Corp
SAP SE
SAS Institute Inc
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Retail Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Retail Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Retail Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Merchandising Analysis, Pricing Analysis, Customer Management, Performance Analysis, Yield Analysis, Inventory Analysis, Others), By Deployment (On-Premises, On-Demand), By Organization Size (Small and Medium Enterprises, Large Enterprises), By Business Function (Finance, Sales, Marketing, Supply Chain, Store Operations), By Component (Software, Services). Over 70 tables and charts showcase findings from our latest survey report on Retail Analytics markets.
Retail Analytics Market Insights, 2025
In 2025, the Retail Analytics Market has become indispensable for brands seeking to navigate a complex, omnichannel commerce landscape. Retailers rely on advanced analytics to unify data from online, in-store, and mobile channels, enabling real-time visibility into sales trends, customer behavior, and inventory performance. AI and machine learning drive personalized recommendations, optimize pricing and promotion strategies, and forecast demand with granular precision. Edge analytics and computer vision solutions are now deployed in stores to track footfall, product engagement, and checkout abandonment. Retail analytics platforms also support fraud detection, shrinkage prevention, and dynamic workforce management. Integration with ERP, CRM, and supply chain tools allows retailers to automate replenishment, reduce overstock, and increase agility in seasonal planning. With competition from direct-to-consumer and marketplace models, data-backed decision-making is no longer optional—retailers invest heavily in analytics to enhance loyalty, reduce churn, and drive higher basket sizes..
Five Trends that will define global Retail Analytics market in 2025 and Beyond
A closer look at the multi-million market for Retail Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Retail Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Retail Analytics vendors.
What are the biggest opportunities for growth in the Retail Analytics industry?
The Retail Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Retail Analytics Market Segment Insights
The Retail Analytics industry presents strong offers across categories. The analytical report offers forecasts of Retail Analytics industry performance across segments and countries. Key segments in the industry include- By Application (Merchandising Analysis, Pricing Analysis, Customer Management, Performance Analysis, Yield Analysis, Inventory Analysis, Others), By Deployment (On-Premises, On-Demand), By Organization Size (Small and Medium Enterprises, Large Enterprises), By Business Function (Finance, Sales, Marketing, Supply Chain, Store Operations), By Component (Software, Services). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Retail Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Retail Analytics industry ecosystem. It assists decision-makers in evaluating global Retail Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Retail Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Retail Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Retail Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Retail Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Retail Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Retail Analytics market Insights- Vendors are exploring new opportunities within the US Retail Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Retail Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Retail Analytics market.
Latin American Retail Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Retail Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Retail Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Retail Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Retail Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Bridgei2i Analytics Solutions Private Ltd, Fujitsu Ltd, Information Builders Inc, International Business Machines Corp, Manthan Software Services Pvt. Ltd, Microsoft Corp, Microstrategy Inc, Oracle Corp, SAP SE, SAS Institute Inc.
Retail Analytics Market Segmentation
By Application
Merchandising Analysis
Pricing Analysis
Customer Management
Performance Analysis
Yield Analysis
Inventory Analysis
Others
By Deployment
On-Premises
On-Demand
By Organization Size
Small and Medium Enterprises
Large Enterprises
By Business Function
Finance
Sales
Marketing
Supply Chain
Store Operations
By Component
Software
Services
Leading Companies
Bridgei2i Analytics Solutions Private Ltd
Fujitsu Ltd
Information Builders Inc
International Business Machines Corp
Manthan Software Services Pvt. Ltd
Microsoft Corp
Microstrategy Inc
Oracle Corp
SAP SE
SAS Institute Inc
Reasons to Buy the report
Table of Contents
163 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Retail Analytics Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Retail Analytics Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Retail Analytics Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Retail Analytics Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Retail Analytics Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Application
- Merchandising Analysis
- Pricing Analysis
- Customer Management
- Performance Analysis
- Yield Analysis
- Inventory Analysis
- Others
- By Deployment
- On-Premises
- On-Demand
- By Organization Size
- Small and Medium Enterprises
- Large Enterprises
- By Business Function
- Finance
- Sales
- Marketing
- Supply Chain
- Store Operations
- By Component
- Software
- Services
- 6. Global Retail Analytics Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Retail Analytics Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Retail Analytics Market Trends and Growth Opportunities
- 6.2.1 North America Retail Analytics Market Outlook by Type
- 6.2.2 North America Retail Analytics Market Outlook by Application
- 6.3 North America Retail Analytics Market Outlook by Country
- 6.3.1 The US Retail Analytics Market Outlook, 2021- 2032
- 6.3.2 Canada Retail Analytics Market Outlook, 2021- 2032
- 6.3.3 Mexico Retail Analytics Market Outlook, 2021- 2032
- 7. Europe Retail Analytics Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Retail Analytics Market Trends and Growth Opportunities
- 7.2.1 Europe Retail Analytics Market Outlook by Type
- 7.2.2 Europe Retail Analytics Market Outlook by Application
- 7.3 Europe Retail Analytics Market Outlook by Country
- 7.3.2 Germany Retail Analytics Market Outlook, 2021- 2032
- 7.3.3 France Retail Analytics Market Outlook, 2021- 2032
- 7.3.4 The UK Retail Analytics Market Outlook, 2021- 2032
- 7.3.5 Spain Retail Analytics Market Outlook, 2021- 2032
- 7.3.6 Italy Retail Analytics Market Outlook, 2021- 2032
- 7.3.7 Russia Retail Analytics Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Retail Analytics Market Outlook, 2021- 2032
- 8. Asia Pacific Retail Analytics Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Retail Analytics Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Retail Analytics Market Outlook by Type
- 8.2.2 Asia Pacific Retail Analytics Market Outlook by Application
- 8.3 Asia Pacific Retail Analytics Market Outlook by Country
- 8.3.1 China Retail Analytics Market Outlook, 2021- 2032
- 8.3.2 India Retail Analytics Market Outlook, 2021- 2032
- 8.3.3 Japan Retail Analytics Market Outlook, 2021- 2032
- 8.3.4 South Korea Retail Analytics Market Outlook, 2021- 2032
- 8.3.5 Australia Retail Analytics Market Outlook, 2021- 2032
- 8.3.6 South East Asia Retail Analytics Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Retail Analytics Market Outlook, 2021- 2032
- 9. South America Retail Analytics Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Retail Analytics Market Trends and Growth Opportunities
- 9.2.1 South America Retail Analytics Market Outlook by Type
- 9.2.2 South America Retail Analytics Market Outlook by Application
- 9.3 South America Retail Analytics Market Outlook by Country
- 9.3.1 Brazil Retail Analytics Market Outlook, 2021- 2032
- 9.3.2 Argentina Retail Analytics Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Retail Analytics Market Outlook, 2021- 2032
- 10. Middle East and Africa Retail Analytics Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Retail Analytics Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Retail Analytics Market Outlook by Type
- 10.2.2 Middle East and Africa Retail Analytics Market Outlook by Application
- 10.3 Middle East and Africa Retail Analytics Market Outlook by Country
- 10.3.1 Saudi Arabia Retail Analytics Market Outlook, 2021- 2032
- 10.3.2 The UAE Retail Analytics Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Retail Analytics Market Outlook, 2021- 2032
- 10.3.4 South Africa Retail Analytics Market Outlook, 2021- 2032
- 10.3.5 Egypt Retail Analytics Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Retail Analytics Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Bridgei2i Analytics Solutions Private Ltd
- Fujitsu Ltd
- Information Builders Inc
- International Business Machines Corp
- Manthan Software Services Pvt. Ltd
- Microsoft Corp
- Microstrategy Inc
- Oracle Corp
- SAP SE
- SAS Institute Inc
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
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