Programmatic Advertising Market Size, Share, Trends, Growth, Outlook, and Insights Report, 2023- Industry Forecasts by Type, Application, Segments, Countries, and Companies, 2021- 2030

Programmatic Advertising Market Size, Share, Trends, Growth, Outlook, and Insights Report, 2023- Industry Forecasts by Type, Application, Segments, Countries, and Companies, 2021- 2030

The Programmatic Advertising market is a large and high-potential growth industry. In 2023, the market is poised to register positive year-on-year growth over 2022. Further, the Programmatic Advertising market size maintains a super-linear growth trajectory, registering continuous expansion from 2023 to 2030.

As we enter the late half of 2023, the Programmatic Advertising industry is poised for significant growth and transformation. The “Programmatic Advertising Market Size, Share, Trends, Growth, Outlook, and Insights Report, 2023- Data Forecasts by Type, Application, Segments, Countries, and Companies, 2018- 2030” report details the definition and advantages of Programmatic Advertising.

Overview of the Programmatic Advertising Industry in 2023

The accelerating development of the industry is driven by a widening application base, R&D investment in new product development, competitive strategies focusing on expanding into niche segments, and potential growth prospects for Programmatic Advertising Companies in developing countries.

The Programmatic Advertising Insights Report provides key market size and share outlook, short-term and long-term trends, potential opportunities, analytical models, current market conditions, scenario analysis, post-COVID analysis, competitive landscape, company profiles, and market news and developments.

Programmatic Advertising Market Size, Share, and Trend Analysis

The global Programmatic Advertising market plays a major role in the global electronics and semiconductors industry. The report provides a comprehensive and in-depth analysis of different segments across the industry.

Further, potential types, applications, products, and other Programmatic Advertising segments are analyzed in the market study.

• Programmatic Advertising Market Statistics- Current status of the Programmatic Advertising industry and the key statistics for 2023 are provided in detail.
• Strategic Analysis of Programmatic Advertising Industry- Competitive analysis, vendor landscape, SWOT profiles, and product profiles are included.
• Market Trends and Insights- The Programmatic Advertising Insights report provides a detailed examination of key market trends, drivers, and their impact on demand. Further, the increasing importance of Programmatic Advertising across industries is discussed.
• Market Developments- Mergers, acquisitions, product launches, capacity expansion plans, and other developments announced by leading Programmatic Advertising companies are included in the study.
• Programmatic Advertising Market Opportunities- Potential growth opportunities and quantitative comparison of different segments to provide an assessment of diverse opportunities in the industry.
• Regional analysis- Further, a geographical analysis of the Programmatic Advertising industry, highlighting key markets and their growth prospects is included. The market size across six regions including North America, Asia Pacific, Europe, South America, the Middle East, and Africa is forecast to 2030.

Analytical Frameworks

The Programmatic Advertising insights report uses multiple analytical frameworks for analyzing the global Programmatic Advertising industry. The tools include- Industry SWOT, Porter’s Five Forces Analysis, PESTLE analysis, scenario analysis, and others.

Industry SWOT- The report identifies the key strengths, weaknesses, opportunities, and threats facing the global markets in 2023 and beyond.

Scenario analysis- 4 scenarios for the long-term future based on the global economy are analyzed.

Porter’s Five Forces Analysis- The report quantifies Porter’s five forces analysis to assess the market attractiveness using the weighted average of the Bargaining power of buyers, Bargaining power of suppliers, Threat of substitutes, Threat of new entrants, and intensity of competitive rivalry.

PESTLE Analysis- Six segments of the general environment surrounding the Programmatic Advertising industry including political, economic, social, technological, environmental, and legal factors are briefed.

Future Programmatic Advertising Growth Outlook and Opportunities

The chapter provides a detailed analysis of market size, growth rate, revenue trends, and volume analysis over the historical period from 2018 up to 2022. Projection of the future growth prospects and opportunities in the Programmatic Advertising industry along with insights into each of the potential market segments is included in the study. Further, the evaluation of factors driving market growth across markets is provided. In addition, the latest technological advancements and an analysis of the impact of these advancements on the performance, reliability, and efficiency of products are included.

Market Dynamics- Impact Analysis and Post-COVID Outlook of Programmatic Advertising Industry

Optimistic economic conditions are observed in H2-2023 across multiple scenarios. The current edition of the Programmatic Advertising Market Study identifies brighter views for 2023 and an increasingly optimistic global outlook over the forecast period.

However, the market is also constrained by challenges of geopolitical instability and conflicts with the Russia-Ukraine war and inflation conditions in the US and other markets, and rising interest rates continue to restrain the market growth prospects.

The four case scenarios considered for countries in the study are -

• Sluggish economic growth, with emphasis on savings and low expenditure
• Despite growth fluctuations, consumer confidence remains robust and gains continue for companies
• Investments in technology deployment and productive investments
• Stronger consumer demand and higher investments supporting solid growth

Programmatic Advertising Market Trends- Emerging markets present strong growth prospects

According to the World Bank, over 85% of the world’s population lives in the Asia Pacific, the Middle East and Africa (MEA), or South America. An increasing volume of companies are expanding their production and marketing bases to these countries as the consumption power of individuals continues to strengthen.

Several new market entrants are targeting niche economically attractive Programmatic Advertising segments when expanding into these markets. We anticipate the Programmatic Advertising sales growth in developing countries to continue to accelerate rapidly over the forecast period.

North America Programmatic Advertising Industry: Market Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The past few quarters have been encouraging for North American Programmatic Advertising market suppliers. A large number of Programmatic Advertising companies are reporting profitability after several quarters of margin declines. Focus on increasing operational efficiency, capturing niche market opportunities, and others are widely observed. The North American Programmatic Advertising industry research identifies the key market trends, driving forces, and growth opportunities across 3 countries including the United States, Canada, and Mexico markets.

Europe Programmatic Advertising Industry: Market Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Leading European Programmatic Advertising companies are focusing on customer orientation, sustainable supply chains, and economic value creation to succeed in long-term market conditions. As Asian manufacturers enter the European markets, the region’s electronics and semiconductors sector is undergoing a paradigm shift. The European Programmatic Advertising industry is also facing the significant impact of the Russia-Ukraine war. The insights report analyzes the Western European Programmatic Advertising countries including Germany, France, Spain, the United Kingdom, Italy, and other European countries including Russia, Turkey, and others.

Asia Pacific Programmatic Advertising Industry: Market Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Economic growth and shifting consumer preferences are set to shape the future of the Asia Pacific Programmatic Advertising industry. Leading companies in China, India, Japan, South Korea, Australia, Indonesia, South East Asia, and other regions are focusing on rapid business expansion through new product launches. The Programmatic Advertising insights report provides the market size outlook across these countries from 2018 to 2030.

South America Programmatic Advertising Industry: Market Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

South American countries including Brazil, Argentina, Chile, and others continue to demonstrate robust value-creation potential through 2030. Both traditional players and new start-ups are spending more on expanding products to niche consumer segments. Increasing urbanization, infrastructure development, and improving disposable incomes are likely to drive the market outlook over the forecast period.

Middle East and Africa Programmatic Advertising Industry: Market Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The Middle East and African regions have a growing population, increasing urbanization, and improving standards of living, all of which contribute to the rising Programmatic Advertising demand. Further, Sustainability and environmental concerns are gaining prominence in the GCC region. In Africa, vehicle sales continued an upward trend and the rapid growth in infrastructure in the African region enables Programmatic Advertising companies to generate significant business growth in the medium to long-term future.

Competitive Insights

The landscape of the industry is shifting, moving away from traditional competition between peers and embracing new forms of competitive interactions. There is an increasing trend among companies from building products to building businesses. Companies are investing in developing new growth opportunities with market leaders increasingly focused on building and scaling up new businesses.

The Programmatic Advertising insights report provides a competitive analysis of the industry in 2023. The business profiles of the leading 10 companies are profiled in the study along with their SWOT profile, financials, products and services, and market developments. In addition, an evaluation of the competitive landscape, including major players, market share, and strategies adopted by key manufacturers is provided in the research study. The report also identifies the most prominent challenges and potential growth barriers faced by leading companies.

Report scope

• Data for 13 years: Historic data from 2018 to 2022 and industry forecasts from 2023 to 2030
• 3 Parameters- Value, Volume, and Pricing Data
• 6 Regions- Asia Pacific, Europe, North America, South America, Middle East, Africa
• 27 Countries: United States, Canada, Mexico, Germany, France, Spain, United Kingdom, Italy, Russia, Turkey, Rest of Europe, China, India, Japan, South Korea, Australia, Indonesia, South East Asia, Saudi Arabia, United Arab Emirates, Rest of Middle East, South Africa, Egypt, Rest of Africa, Brazil, Argentina, Other South America
• 10 Companies- Leading companies with detailed profiles
• 5 Models- Scenario analysis, Porter’s five forces, Industry SWOT, Pricing analysis, PESTLE
• 8 Market Dynamics- Trends, Drivers, Growth Restraints, Opportunities

Unique Additions to the current edition-

• Impact of market developments including the Russia- Ukraine War, inflation across countries, supply-chain conditions, labor-market pressures, recession, trade, and other global factors
• Pricing Analysis across types, applications, and countries for 2023 and industry Forecasts to 2030
• electronics and semiconductors industry trends and market forecasts
• Driving forces supporting the Programmatic Advertising sales in each of the 24 countries
• Complimentary Excel spreadsheet and print authentication for a single-user license

Key Questions answered in this report-

1. What are the key regions in the global Programmatic Advertising industry?
2. Who are the major companies or key players operating in the global Programmatic Advertising industry?
3. What has been the impact of COVID-19 on the global Programmatic Advertising industry?
4. What is the projected compound annual growth rate (CAGR) of the global Programmatic Advertising market size for the period 2023-2028?
5. What are the key factors driving the growth of the global Programmatic Advertising industry?
6. How is the global Programmatic Advertising industry segmented based on product types?
7. What are the emerging trends and opportunities in the global Programmatic Advertising industry?
8. What are the challenges and obstacles faced by the global Programmatic Advertising market?
9. What are the competitive landscape and strategies of global Programmatic Advertising companies?
10. What are the innovations and advancements in product development within the global Programmatic Advertising industry?
11. What are the strategies adopted by key players in the global Programmatic Advertising market to maintain a competitive edge?
12. How is the global Programmatic Advertising industry expected to evolve in terms of demand and market dynamics in the coming years?