An Personal Safety AppSize, Share, and Outlook, H2-2025 Report-By Type (Voice Activation, Button Activation), By Application (Street Harassment, Night Walk, Domestic Violence, Others), By Operating System (IOS

Personal Safety App Market Outlook
The Personal Safety App Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Personal Safety App market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Personal Safety App segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Voice Activation, Button Activation), By Application (Street Harassment, Night Walk, Domestic Violence, Others), By Operating System (IOS, Android, Windows), By Subscription (Monthly, Annual). Over 70 tables and charts showcase findings from our latest survey report on Personal Safety App markets.

Personal Safety App Market Insights, 2025
The personal safety app market is experiencing significant growth, driven by increasing concerns over personal security and advancements in real-time location tracking. Apps such as bSafe, Noonlight, and Life360 leverage GPS, AI-based emergency response, and IoT integration to provide real-time alerts, automatic distress signals, and video/audio recording during emergencies. The adoption of wearable safety devices and smartphone integrations, such as Apple’s Emergency SOS and Samsung’s Personal Safety features, is further enhancing the effectiveness of these apps. Additionally, corporate safety programs and campus security initiatives are integrating personal safety apps to protect employees and students. As AI-driven predictive analytics improve, safety apps are becoming more proactive, identifying high-risk areas and alerting users in advance..

Five Trends that will define global Personal Safety App market in 2025 and Beyond
A closer look at the multi-million market for Personal Safety App identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Personal Safety App companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Personal Safety App vendors.

What are the biggest opportunities for growth in the Personal Safety App industry?
The Personal Safety App sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Personal Safety App Market Segment Insights
The Personal Safety App industry presents strong offers across categories. The analytical report offers forecasts of Personal Safety App industry performance across segments and countries. Key segments in the industry include- By Type (Voice Activation, Button Activation), By Application (Street Harassment, Night Walk, Domestic Violence, Others), By Operating System (IOS, Android, Windows), By Subscription (Monthly, Annual). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Personal Safety App market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Personal Safety App industry ecosystem. It assists decision-makers in evaluating global Personal Safety App market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Personal Safety App industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Personal Safety App Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Personal Safety App Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Personal Safety App with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Personal Safety App market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Personal Safety App market Insights- Vendors are exploring new opportunities within the US Personal Safety App industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Personal Safety App companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Personal Safety App market.

Latin American Personal Safety App market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Personal Safety App Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Personal Safety App markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Personal Safety App markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Personal Safety App companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Bsafe, Family Locator, Flare, Google LLC, Life360, MySafetiPin, One Scream, React Mobile, Red Panic Button, Zich.

Personal Safety App Market Segmentation
By Type
Voice Activation
Button Activation
By Application
Street Harassment
Night Walk
Domestic Violence
Others
By Operating System
IOS
Android
Windows
By Subscription
Monthly
Annual

Leading Companies
Bsafe
Family Locator
Flare
Google LLC
Life360
MySafetiPin
One Scream
React Mobile
Red Panic Button
Zich

Reasons to Buy the report

Make informed decisions through long and short-term forecasts across 22 countries and segments.

Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.

Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.

Get an integrated understanding of the entire market ecosystem and companies.

Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.

Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.

Get free Excel spreadsheet and PPT versions along with the report PDF.

Show more