Online Survey SoftwareSize, Share, and Outlook, H2-2025 Report-By Type (One time charge, Annual Payment, Monthly Payment), By Application (Customer satisfaction survey, Event and conference survey, Marketing and product survey, Human resource and employee
Description
Online Survey Software Market Outlook
The Online Survey Software Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Online Survey Software market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Online Survey Software segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (One time charge, Annual Payment, Monthly Payment), By Application (Customer satisfaction survey, Event and conference survey, Marketing and product survey, Human resource and employee Survey, Others), By Survey (Quiz, Multiple Choice Questions, Long Questions Answers, Others), By End-User (Retail, Market research, Healthcare, Financial services, Manufacturing, Others). Over 70 tables and charts showcase findings from our latest survey report on Online Survey Software markets.
Online Survey Software Market Insights, 2025
The online survey software market is expanding as businesses, researchers, and government agencies increasingly rely on digital feedback collection for decision-making. AI-powered survey tools are enabling automated question generation, sentiment analysis, and real-time insights, enhancing data accuracy and efficiency. The rise of mobile-first survey platforms and chatbot-based surveys is improving response rates and engagement. Integration with customer relationship management (CRM) and business intelligence (BI) tools is allowing companies to analyze survey data alongside operational metrics. As data privacy regulations tighten, survey software providers are enhancing security features such as encrypted responses and GDPR/CCPA compliance measures to ensure ethical data collection practices..
Five Trends that will define global Online Survey Software market in 2025 and Beyond
A closer look at the multi-million market for Online Survey Software identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Online Survey Software companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Online Survey Software vendors.
What are the biggest opportunities for growth in the Online Survey Software industry?
The Online Survey Software sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Online Survey Software Market Segment Insights
The Online Survey Software industry presents strong offers across categories. The analytical report offers forecasts of Online Survey Software industry performance across segments and countries. Key segments in the industry include- By Type (One time charge, Annual Payment, Monthly Payment), By Application (Customer satisfaction survey, Event and conference survey, Marketing and product survey, Human resource and employee Survey, Others), By Survey (Quiz, Multiple Choice Questions, Long Questions Answers, Others), By End-User (Retail, Market research, Healthcare, Financial services, Manufacturing, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Online Survey Software market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Online Survey Software industry ecosystem. It assists decision-makers in evaluating global Online Survey Software market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Online Survey Software industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Online Survey Software Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Online Survey Software Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Online Survey Software with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Online Survey Software market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Online Survey Software market Insights- Vendors are exploring new opportunities within the US Online Survey Software industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Online Survey Software companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Online Survey Software market.
Latin American Online Survey Software market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Online Survey Software Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Online Survey Software markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Online Survey Software markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Online Survey Software companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Campaign Monitor Pty Ltd, Confirmit Inc, Inqwise, Medallia Inc, Qualtrics LLC, QuestionPro Inc, SmartSurvey, SoGoSurvey, SurveyGizmo LLC, SVMK Inc, Zoho Corp Pvt. Ltd.
Online Survey Software Market Segmentation
By Type
One time charge
Annual Payment
Monthly Payment
By Application
Customer satisfaction survey
Event and conference survey
Marketing and product survey
Human resource and employee Survey
Others
By Survey
Quiz
Multiple Choice Questions
Long Questions Answers
Others
By End-User
Retail
Market research
Healthcare
Financial services
Manufacturing
Others
Leading Companies
Campaign Monitor Pty Ltd
Confirmit Inc
Inqwise
Medallia Inc
Qualtrics LLC
QuestionPro Inc
SmartSurvey
SoGoSurvey
SurveyGizmo LLC
SVMK Inc
Zoho Corp Pvt. Ltd
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Online Survey Software Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Online Survey Software market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Online Survey Software segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (One time charge, Annual Payment, Monthly Payment), By Application (Customer satisfaction survey, Event and conference survey, Marketing and product survey, Human resource and employee Survey, Others), By Survey (Quiz, Multiple Choice Questions, Long Questions Answers, Others), By End-User (Retail, Market research, Healthcare, Financial services, Manufacturing, Others). Over 70 tables and charts showcase findings from our latest survey report on Online Survey Software markets.
Online Survey Software Market Insights, 2025
The online survey software market is expanding as businesses, researchers, and government agencies increasingly rely on digital feedback collection for decision-making. AI-powered survey tools are enabling automated question generation, sentiment analysis, and real-time insights, enhancing data accuracy and efficiency. The rise of mobile-first survey platforms and chatbot-based surveys is improving response rates and engagement. Integration with customer relationship management (CRM) and business intelligence (BI) tools is allowing companies to analyze survey data alongside operational metrics. As data privacy regulations tighten, survey software providers are enhancing security features such as encrypted responses and GDPR/CCPA compliance measures to ensure ethical data collection practices..
Five Trends that will define global Online Survey Software market in 2025 and Beyond
A closer look at the multi-million market for Online Survey Software identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Online Survey Software companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Online Survey Software vendors.
What are the biggest opportunities for growth in the Online Survey Software industry?
The Online Survey Software sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Online Survey Software Market Segment Insights
The Online Survey Software industry presents strong offers across categories. The analytical report offers forecasts of Online Survey Software industry performance across segments and countries. Key segments in the industry include- By Type (One time charge, Annual Payment, Monthly Payment), By Application (Customer satisfaction survey, Event and conference survey, Marketing and product survey, Human resource and employee Survey, Others), By Survey (Quiz, Multiple Choice Questions, Long Questions Answers, Others), By End-User (Retail, Market research, Healthcare, Financial services, Manufacturing, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Online Survey Software market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Online Survey Software industry ecosystem. It assists decision-makers in evaluating global Online Survey Software market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Online Survey Software industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Online Survey Software Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Online Survey Software Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Online Survey Software with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Online Survey Software market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Online Survey Software market Insights- Vendors are exploring new opportunities within the US Online Survey Software industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Online Survey Software companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Online Survey Software market.
Latin American Online Survey Software market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Online Survey Software Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Online Survey Software markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Online Survey Software markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Online Survey Software companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Campaign Monitor Pty Ltd, Confirmit Inc, Inqwise, Medallia Inc, Qualtrics LLC, QuestionPro Inc, SmartSurvey, SoGoSurvey, SurveyGizmo LLC, SVMK Inc, Zoho Corp Pvt. Ltd.
Online Survey Software Market Segmentation
By Type
One time charge
Annual Payment
Monthly Payment
By Application
Customer satisfaction survey
Event and conference survey
Marketing and product survey
Human resource and employee Survey
Others
By Survey
Quiz
Multiple Choice Questions
Long Questions Answers
Others
By End-User
Retail
Market research
Healthcare
Financial services
Manufacturing
Others
Leading Companies
Campaign Monitor Pty Ltd
Confirmit Inc
Inqwise
Medallia Inc
Qualtrics LLC
QuestionPro Inc
SmartSurvey
SoGoSurvey
SurveyGizmo LLC
SVMK Inc
Zoho Corp Pvt. Ltd
Reasons to Buy the report
Table of Contents
173 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Online Survey Software Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Online Survey Software Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Online Survey Software Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Online Survey Software Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Online Survey Software Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- One time charge
- Annual Payment
- Monthly Payment
- By Application
- Customer satisfaction survey
- Event and conference survey
- Marketing and product survey
- Human resource and employee Survey
- Others
- By Survey
- Quiz
- Multiple Choice Questions
- Long Questions Answers
- Others
- By End-User
- Retail
- Market research
- Healthcare
- Financial services
- Manufacturing
- Others
- 6. Global Online Survey Software Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Online Survey Software Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Online Survey Software Market Trends and Growth Opportunities
- 6.2.1 North America Online Survey Software Market Outlook by Type
- 6.2.2 North America Online Survey Software Market Outlook by Application
- 6.3 North America Online Survey Software Market Outlook by Country
- 6.3.1 The US Online Survey Software Market Outlook, 2021- 2032
- 6.3.2 Canada Online Survey Software Market Outlook, 2021- 2032
- 6.3.3 Mexico Online Survey Software Market Outlook, 2021- 2032
- 7. Europe Online Survey Software Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Online Survey Software Market Trends and Growth Opportunities
- 7.2.1 Europe Online Survey Software Market Outlook by Type
- 7.2.2 Europe Online Survey Software Market Outlook by Application
- 7.3 Europe Online Survey Software Market Outlook by Country
- 7.3.2 Germany Online Survey Software Market Outlook, 2021- 2032
- 7.3.3 France Online Survey Software Market Outlook, 2021- 2032
- 7.3.4 The UK Online Survey Software Market Outlook, 2021- 2032
- 7.3.5 Spain Online Survey Software Market Outlook, 2021- 2032
- 7.3.6 Italy Online Survey Software Market Outlook, 2021- 2032
- 7.3.7 Russia Online Survey Software Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Online Survey Software Market Outlook, 2021- 2032
- 8. Asia Pacific Online Survey Software Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Online Survey Software Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Online Survey Software Market Outlook by Type
- 8.2.2 Asia Pacific Online Survey Software Market Outlook by Application
- 8.3 Asia Pacific Online Survey Software Market Outlook by Country
- 8.3.1 China Online Survey Software Market Outlook, 2021- 2032
- 8.3.2 India Online Survey Software Market Outlook, 2021- 2032
- 8.3.3 Japan Online Survey Software Market Outlook, 2021- 2032
- 8.3.4 South Korea Online Survey Software Market Outlook, 2021- 2032
- 8.3.5 Australia Online Survey Software Market Outlook, 2021- 2032
- 8.3.6 South East Asia Online Survey Software Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Online Survey Software Market Outlook, 2021- 2032
- 9. South America Online Survey Software Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Online Survey Software Market Trends and Growth Opportunities
- 9.2.1 South America Online Survey Software Market Outlook by Type
- 9.2.2 South America Online Survey Software Market Outlook by Application
- 9.3 South America Online Survey Software Market Outlook by Country
- 9.3.1 Brazil Online Survey Software Market Outlook, 2021- 2032
- 9.3.2 Argentina Online Survey Software Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Online Survey Software Market Outlook, 2021- 2032
- 10. Middle East and Africa Online Survey Software Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Online Survey Software Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Online Survey Software Market Outlook by Type
- 10.2.2 Middle East and Africa Online Survey Software Market Outlook by Application
- 10.3 Middle East and Africa Online Survey Software Market Outlook by Country
- 10.3.1 Saudi Arabia Online Survey Software Market Outlook, 2021- 2032
- 10.3.2 The UAE Online Survey Software Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Online Survey Software Market Outlook, 2021- 2032
- 10.3.4 South Africa Online Survey Software Market Outlook, 2021- 2032
- 10.3.5 Egypt Online Survey Software Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Online Survey Software Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Campaign Monitor Pty Ltd
- Confirmit Inc
- Inqwise
- Medallia Inc
- Qualtrics LLC
- QuestionPro Inc
- SmartSurvey
- SoGoSurvey
- SurveyGizmo LLC
- SVMK Inc
- Zoho Corp Pvt. Ltd
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
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