Oat Milk Market Size, Share, and Outlook, 2025 Report- By Type (Pure Oat Milk, Mixed Oat Milk), Application (Food and Beverages, Residential, Others), Distribution Channel (Online, Offline), Packaging (Metal Cans, Glass Bottles, Others), Flavor (Chocolate
Description
Oat Milk Market Outlook
The global Oat Milk market is expected to register a growth rate of 14.8% during the forecast period from $3.2 Billion in 2024 to $9.7 Billion in 2032. The Oat Milk market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Oat Milk segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Pure Oat Milk, Mixed Oat Milk), Application (Food and Beverages, Residential, Others), Distribution Channel (Online, Offline), Packaging (Metal Cans, Glass Bottles, Others), Flavor (Chocolate, Vanilla, Strawberry, Unsweetened, Others). Over 70 tables and charts showcase findings from our latest survey report on Oat Milk markets.
Oat Milk Market Insights, 2025
The oat milk market has surged globally, driven by increasing lactose intolerance, veganism, and environmental concerns related to dairy farming. Consumers are attracted to oat milk’s creamy texture, mild flavor, and superior sustainability profile compared to almond or soy milk, due to lower water and land usage. Product innovation includes fortified varieties enriched with calcium, vitamins D and B12, and protein to enhance nutritional appeal. The beverage’s compatibility with coffee and culinary uses further boosts consumer adoption. Distribution channels range from supermarkets and cafes to health food stores and e-commerce platforms. Major players invest heavily in marketing campaigns emphasizing plant-based lifestyles and eco-friendliness. The market is also shaped by collaborations with coffee chains and foodservice providers. Expansion into emerging markets and ongoing product diversification with flavored and barista blends sustain growth momentum.
Five Trends that will define global Oat Milk market in 2025 and Beyond
A closer look at the multi-million global market for Oat Milk identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Oat Milk companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.
What are the biggest opportunities for growth in the Oat Milk industry?
The Oat Milk sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Oat Milk Market Segment Insights
The Oat Milk industry presents strong offers across categories. The analytical report offers forecasts of Oat Milk industry performance across segments and countries. Key segments in the industry include- By Type(Pure Oat Milk, Mixed Oat Milk), Application (Food and Beverages, Residential, Others), Distribution Channel (Online, Offline), Packaging (Metal Cans, Glass Bottles, Others), Flavor (Chocolate, Vanilla, Strawberry, Unsweetened, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Oat Milk market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Oat Milk industry ecosystem. It assists decision-makers in evaluating global Oat Milk market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Oat Milk industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Oat Milk Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Oat Milk Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Oat Milk with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Oat Milk market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Oat Milk market Insights- Executives are most excited about opportunities for the US Oat Milk industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Oat Milk companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Oat Milk market.
Latin American Oat Milk market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Oat Milk Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Oat Milk markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Oat Milk markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Oat Milk companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Oatly AB, Alpro Comm. VA, Glebe Farm Foods Limited, Urban Platter Private Limited, Plenish Limited, Goodmylk Co., Bevry Pty Ltd, Only Earth Organics Pvt. Ltd., Nestlé S.A., Califia Farms, LLC, Banana Wave, LLC.
Oat Milk Market Scope
Leading Segments
By Type
Pure Oat Milk
Mixed Oat Milk
By Application
Food and Beverages
Residential
Others
By Distribution Channel
Online
Offline
By Packaging
Metal Cans
Glass Bottles
Others
By Flavours
Chocolate
Vanilla
Strawberry
Unsweetened
Others
Leading Companies
Oatly AB
Alpro Comm. VA
Glebe Farm Foods Limited
Urban Platter Private Limited
Plenish Limited
Goodmylk Co.
Bevry Pty Ltd
Only Earth Organics Pvt. Ltd.
Nestlé S.A.
Califia Farms, LLC
Banana Wave, LLC
Geographies
North America- US, Canada, Mexico
Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others
Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others
Latin America- Brazil, Argentina, Others
Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa
Reasons to Buy the report
The global Oat Milk market is expected to register a growth rate of 14.8% during the forecast period from $3.2 Billion in 2024 to $9.7 Billion in 2032. The Oat Milk market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Oat Milk segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Pure Oat Milk, Mixed Oat Milk), Application (Food and Beverages, Residential, Others), Distribution Channel (Online, Offline), Packaging (Metal Cans, Glass Bottles, Others), Flavor (Chocolate, Vanilla, Strawberry, Unsweetened, Others). Over 70 tables and charts showcase findings from our latest survey report on Oat Milk markets.
Oat Milk Market Insights, 2025
The oat milk market has surged globally, driven by increasing lactose intolerance, veganism, and environmental concerns related to dairy farming. Consumers are attracted to oat milk’s creamy texture, mild flavor, and superior sustainability profile compared to almond or soy milk, due to lower water and land usage. Product innovation includes fortified varieties enriched with calcium, vitamins D and B12, and protein to enhance nutritional appeal. The beverage’s compatibility with coffee and culinary uses further boosts consumer adoption. Distribution channels range from supermarkets and cafes to health food stores and e-commerce platforms. Major players invest heavily in marketing campaigns emphasizing plant-based lifestyles and eco-friendliness. The market is also shaped by collaborations with coffee chains and foodservice providers. Expansion into emerging markets and ongoing product diversification with flavored and barista blends sustain growth momentum.
Five Trends that will define global Oat Milk market in 2025 and Beyond
A closer look at the multi-million global market for Oat Milk identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Oat Milk companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.
What are the biggest opportunities for growth in the Oat Milk industry?
The Oat Milk sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Oat Milk Market Segment Insights
The Oat Milk industry presents strong offers across categories. The analytical report offers forecasts of Oat Milk industry performance across segments and countries. Key segments in the industry include- By Type(Pure Oat Milk, Mixed Oat Milk), Application (Food and Beverages, Residential, Others), Distribution Channel (Online, Offline), Packaging (Metal Cans, Glass Bottles, Others), Flavor (Chocolate, Vanilla, Strawberry, Unsweetened, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Oat Milk market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Oat Milk industry ecosystem. It assists decision-makers in evaluating global Oat Milk market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Oat Milk industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Oat Milk Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Oat Milk Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Oat Milk with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Oat Milk market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Oat Milk market Insights- Executives are most excited about opportunities for the US Oat Milk industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Oat Milk companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Oat Milk market.
Latin American Oat Milk market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Oat Milk Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Oat Milk markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Oat Milk markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Oat Milk companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Oatly AB, Alpro Comm. VA, Glebe Farm Foods Limited, Urban Platter Private Limited, Plenish Limited, Goodmylk Co., Bevry Pty Ltd, Only Earth Organics Pvt. Ltd., Nestlé S.A., Califia Farms, LLC, Banana Wave, LLC.
Oat Milk Market Scope
Leading Segments
By Type
Pure Oat Milk
Mixed Oat Milk
By Application
Food and Beverages
Residential
Others
By Distribution Channel
Online
Offline
By Packaging
Metal Cans
Glass Bottles
Others
By Flavours
Chocolate
Vanilla
Strawberry
Unsweetened
Others
Leading Companies
Oatly AB
Alpro Comm. VA
Glebe Farm Foods Limited
Urban Platter Private Limited
Plenish Limited
Goodmylk Co.
Bevry Pty Ltd
Only Earth Organics Pvt. Ltd.
Nestlé S.A.
Califia Farms, LLC
Banana Wave, LLC
Geographies
North America- US, Canada, Mexico
Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others
Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others
Latin America- Brazil, Argentina, Others
Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa
Reasons to Buy the report
- Make informed decisions through long and short-term forecasts across 22 countries and segments.
- Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
- Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
- Get an integrated understanding of the entire market ecosystem and companies.
- Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
- Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
- Get free Excel spreadsheet and PPT versions along with the report PDF.
Table of Contents
185 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Oat Milk Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Oat Milk Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Oat Milk Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Oat Milk Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Oat Milk Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- Pure Oat Milk
- Mixed Oat Milk
- By Application
- Food and Beverages
- Residential
- Others
- By Distribution Channel
- Online
- Offline
- By Packaging
- Metal Cans
- Glass Bottles
- Others
- By Flavours
- Chocolate
- Vanilla
- Strawberry
- Unsweetened
- Others
- 6. Global Oat Milk Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Oat Milk Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Oat Milk Market Trends and Growth Opportunities
- 6.2.1 North America Oat Milk Market Outlook by Type
- 6.2.2 North America Oat Milk Market Outlook by Application
- 6.3 North America Oat Milk Market Outlook by Country
- 6.3.1 The US Oat Milk Market Outlook, 2021- 2032
- 6.3.2 Canada Oat Milk Market Outlook, 2021- 2032
- 6.3.3 Mexico Oat Milk Market Outlook, 2021- 2032
- 7. Europe Oat Milk Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Oat Milk Market Trends and Growth Opportunities
- 7.2.1 Europe Oat Milk Market Outlook by Type
- 7.2.2 Europe Oat Milk Market Outlook by Application
- 7.3 Europe Oat Milk Market Outlook by Country
- 7.3.2 Germany Oat Milk Market Outlook, 2021- 2032
- 7.3.3 France Oat Milk Market Outlook, 2021- 2032
- 7.3.4 The UK Oat Milk Market Outlook, 2021- 2032
- 7.3.5 Spain Oat Milk Market Outlook, 2021- 2032
- 7.3.6 Italy Oat Milk Market Outlook, 2021- 2032
- 7.3.7 Russia Oat Milk Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Oat Milk Market Outlook, 2021- 2032
- 8. Asia Pacific Oat Milk Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Oat Milk Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Oat Milk Market Outlook by Type
- 8.2.2 Asia Pacific Oat Milk Market Outlook by Application
- 8.3 Asia Pacific Oat Milk Market Outlook by Country
- 8.3.1 China Oat Milk Market Outlook, 2021- 2032
- 8.3.2 India Oat Milk Market Outlook, 2021- 2032
- 8.3.3 Japan Oat Milk Market Outlook, 2021- 2032
- 8.3.4 South Korea Oat Milk Market Outlook, 2021- 2032
- 8.3.5 Australia Oat Milk Market Outlook, 2021- 2032
- 8.3.6 South East Asia Oat Milk Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Oat Milk Market Outlook, 2021- 2032
- 9. South America Oat Milk Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Oat Milk Market Trends and Growth Opportunities
- 9.2.1 South America Oat Milk Market Outlook by Type
- 9.2.2 South America Oat Milk Market Outlook by Application
- 9.3 South America Oat Milk Market Outlook by Country
- 9.3.1 Brazil Oat Milk Market Outlook, 2021- 2032
- 9.3.2 Argentina Oat Milk Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Oat Milk Market Outlook, 2021- 2032
- 10. Middle East and Africa Oat Milk Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Oat Milk Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Oat Milk Market Outlook by Type
- 10.2.2 Middle East and Africa Oat Milk Market Outlook by Application
- 10.3 Middle East and Africa Oat Milk Market Outlook by Country
- 10.3.1 Saudi Arabia Oat Milk Market Outlook, 2021- 2032
- 10.3.2 The UAE Oat Milk Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Oat Milk Market Outlook, 2021- 2032
- 10.3.4 South Africa Oat Milk Market Outlook, 2021- 2032
- 10.3.5 Egypt Oat Milk Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Oat Milk Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Oatly AB
- Alpro Comm. VA
- Glebe Farm Foods Limited
- Urban Platter Private Limited
- Plenish Limited
- Goodmylk Co.
- Bevry Pty Ltd
- Only Earth Organics Pvt. Ltd.
- Nestlé S.A.
- Califia Farms, LLC
- Banana Wave, LLC
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
