Mobile MarketingSize, Share, and Outlook, H2-2025 Report-By Application (Product Advertising, Service Promotions, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Consumer Goods, Automotive, IT & Telecom, G
Description
Mobile Marketing Market Outlook
The Mobile Marketing Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Mobile Marketing market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Mobile Marketing segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Product Advertising, Service Promotions, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce, Others), By Component (Software, Services), By Service (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, App-based Marketing, In-game Mobile Marketing, Quick Response (QR) Codes, Others). Over 70 tables and charts showcase findings from our latest survey report on Mobile Marketing markets.
Mobile Marketing Market Insights, 2025
The Mobile Marketing Market in 2025 continues to thrive as smartphones dominate how consumers interact with brands, content, and commerce. This market spans SMS campaigns, in-app advertising, mobile push notifications, geotargeted promotions, and social media engagement—all optimized for handheld experiences. Platforms like Airship, Braze, Leanplum, and Google’s AdMob are delivering tools for personalization, automation, and omnichannel orchestration. As privacy laws restrict traditional tracking, the focus is shifting toward contextual targeting, first-party data, and consent-driven interactions. In 2025, mobile commerce growth, especially in emerging markets, is further amplifying demand for rich, ROI-driven mobile marketing strategies. Marketers are increasingly leveraging AI to optimize campaign timing, content, and user segmentation. Mobile marketing has moved from optional to essential, becoming the frontline of consumer engagement in an app-first economy..
Five Trends that will define global Mobile Marketing market in 2025 and Beyond
A closer look at the multi-million market for Mobile Marketing identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Mobile Marketing companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Mobile Marketing vendors.
What are the biggest opportunities for growth in the Mobile Marketing industry?
The Mobile Marketing sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Mobile Marketing Market Segment Insights
The Mobile Marketing industry presents strong offers across categories. The analytical report offers forecasts of Mobile Marketing industry performance across segments and countries. Key segments in the industry include- By Application (Product Advertising, Service Promotions, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce, Others), By Component (Software, Services), By Service (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, App-based Marketing, In-game Mobile Marketing, Quick Response (QR) Codes, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Mobile Marketing market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Mobile Marketing industry ecosystem. It assists decision-makers in evaluating global Mobile Marketing market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Mobile Marketing industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Mobile Marketing Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Mobile Marketing Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Mobile Marketing with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Mobile Marketing market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Mobile Marketing market Insights- Vendors are exploring new opportunities within the US Mobile Marketing industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Mobile Marketing companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Mobile Marketing market.
Latin American Mobile Marketing market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Mobile Marketing Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Mobile Marketing markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Mobile Marketing markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Mobile Marketing companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Adobe Systems Inc, AT&T Inc, IBM Corp, OpenMarket, Oracle Corp, Salesforce.Com Inc, SAP SE, SAS Institute Inc, Twitter Inc, Vibes Media LLC.
Mobile Marketing Market Segmentation
By Application
Product Advertising
Service Promotions
Others
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By End-User
BFSI
Consumer Goods
Automotive
IT & Telecom
Government & Education
Retail & E-commerce
Others
By Component
Software
Services
By Service
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Push Notification
App-based Marketing
In-game Mobile Marketing
Quick Response (QR) Codes
Others
Leading Companies
Adobe Systems Inc
AT&T Inc
IBM Corp
OpenMarket
Oracle Corp
Salesforce.Com Inc
SAP SE
SAS Institute Inc
Twitter Inc
Vibes Media LLC
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Mobile Marketing Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Mobile Marketing market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Mobile Marketing segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Product Advertising, Service Promotions, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce, Others), By Component (Software, Services), By Service (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, App-based Marketing, In-game Mobile Marketing, Quick Response (QR) Codes, Others). Over 70 tables and charts showcase findings from our latest survey report on Mobile Marketing markets.
Mobile Marketing Market Insights, 2025
The Mobile Marketing Market in 2025 continues to thrive as smartphones dominate how consumers interact with brands, content, and commerce. This market spans SMS campaigns, in-app advertising, mobile push notifications, geotargeted promotions, and social media engagement—all optimized for handheld experiences. Platforms like Airship, Braze, Leanplum, and Google’s AdMob are delivering tools for personalization, automation, and omnichannel orchestration. As privacy laws restrict traditional tracking, the focus is shifting toward contextual targeting, first-party data, and consent-driven interactions. In 2025, mobile commerce growth, especially in emerging markets, is further amplifying demand for rich, ROI-driven mobile marketing strategies. Marketers are increasingly leveraging AI to optimize campaign timing, content, and user segmentation. Mobile marketing has moved from optional to essential, becoming the frontline of consumer engagement in an app-first economy..
Five Trends that will define global Mobile Marketing market in 2025 and Beyond
A closer look at the multi-million market for Mobile Marketing identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Mobile Marketing companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Mobile Marketing vendors.
What are the biggest opportunities for growth in the Mobile Marketing industry?
The Mobile Marketing sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Mobile Marketing Market Segment Insights
The Mobile Marketing industry presents strong offers across categories. The analytical report offers forecasts of Mobile Marketing industry performance across segments and countries. Key segments in the industry include- By Application (Product Advertising, Service Promotions, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By End-User (BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce, Others), By Component (Software, Services), By Service (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, App-based Marketing, In-game Mobile Marketing, Quick Response (QR) Codes, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Mobile Marketing market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Mobile Marketing industry ecosystem. It assists decision-makers in evaluating global Mobile Marketing market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Mobile Marketing industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Mobile Marketing Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Mobile Marketing Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Mobile Marketing with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Mobile Marketing market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Mobile Marketing market Insights- Vendors are exploring new opportunities within the US Mobile Marketing industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Mobile Marketing companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Mobile Marketing market.
Latin American Mobile Marketing market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Mobile Marketing Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Mobile Marketing markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Mobile Marketing markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Mobile Marketing companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Adobe Systems Inc, AT&T Inc, IBM Corp, OpenMarket, Oracle Corp, Salesforce.Com Inc, SAP SE, SAS Institute Inc, Twitter Inc, Vibes Media LLC.
Mobile Marketing Market Segmentation
By Application
Product Advertising
Service Promotions
Others
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By End-User
BFSI
Consumer Goods
Automotive
IT & Telecom
Government & Education
Retail & E-commerce
Others
By Component
Software
Services
By Service
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Push Notification
App-based Marketing
In-game Mobile Marketing
Quick Response (QR) Codes
Others
Leading Companies
Adobe Systems Inc
AT&T Inc
IBM Corp
OpenMarket
Oracle Corp
Salesforce.Com Inc
SAP SE
SAS Institute Inc
Twitter Inc
Vibes Media LLC
Reasons to Buy the report
Table of Contents
174 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Mobile Marketing Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Mobile Marketing Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Mobile Marketing Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Mobile Marketing Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Mobile Marketing Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Application
- Product Advertising
- Service Promotions
- Others
- By Enterprise Size
- Large Enterprises
- Small and Medium Enterprises
- By End-User
- BFSI
- Consumer Goods
- Automotive
- IT & Telecom
- Government & Education
- Retail & E-commerce
- Others
- By Component
- Software
- Services
- By Service
- Short Message Service (SMS)
- Multimedia Messaging Service (MMS)
- Push Notification
- App-based Marketing
- In-game Mobile Marketing
- Quick Response (QR) Codes
- Others
- 6. Global Mobile Marketing Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Mobile Marketing Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Mobile Marketing Market Trends and Growth Opportunities
- 6.2.1 North America Mobile Marketing Market Outlook by Type
- 6.2.2 North America Mobile Marketing Market Outlook by Application
- 6.3 North America Mobile Marketing Market Outlook by Country
- 6.3.1 The US Mobile Marketing Market Outlook, 2021- 2032
- 6.3.2 Canada Mobile Marketing Market Outlook, 2021- 2032
- 6.3.3 Mexico Mobile Marketing Market Outlook, 2021- 2032
- 7. Europe Mobile Marketing Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Mobile Marketing Market Trends and Growth Opportunities
- 7.2.1 Europe Mobile Marketing Market Outlook by Type
- 7.2.2 Europe Mobile Marketing Market Outlook by Application
- 7.3 Europe Mobile Marketing Market Outlook by Country
- 7.3.2 Germany Mobile Marketing Market Outlook, 2021- 2032
- 7.3.3 France Mobile Marketing Market Outlook, 2021- 2032
- 7.3.4 The UK Mobile Marketing Market Outlook, 2021- 2032
- 7.3.5 Spain Mobile Marketing Market Outlook, 2021- 2032
- 7.3.6 Italy Mobile Marketing Market Outlook, 2021- 2032
- 7.3.7 Russia Mobile Marketing Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Mobile Marketing Market Outlook, 2021- 2032
- 8. Asia Pacific Mobile Marketing Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Mobile Marketing Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Mobile Marketing Market Outlook by Type
- 8.2.2 Asia Pacific Mobile Marketing Market Outlook by Application
- 8.3 Asia Pacific Mobile Marketing Market Outlook by Country
- 8.3.1 China Mobile Marketing Market Outlook, 2021- 2032
- 8.3.2 India Mobile Marketing Market Outlook, 2021- 2032
- 8.3.3 Japan Mobile Marketing Market Outlook, 2021- 2032
- 8.3.4 South Korea Mobile Marketing Market Outlook, 2021- 2032
- 8.3.5 Australia Mobile Marketing Market Outlook, 2021- 2032
- 8.3.6 South East Asia Mobile Marketing Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Mobile Marketing Market Outlook, 2021- 2032
- 9. South America Mobile Marketing Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Mobile Marketing Market Trends and Growth Opportunities
- 9.2.1 South America Mobile Marketing Market Outlook by Type
- 9.2.2 South America Mobile Marketing Market Outlook by Application
- 9.3 South America Mobile Marketing Market Outlook by Country
- 9.3.1 Brazil Mobile Marketing Market Outlook, 2021- 2032
- 9.3.2 Argentina Mobile Marketing Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Mobile Marketing Market Outlook, 2021- 2032
- 10. Middle East and Africa Mobile Marketing Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Mobile Marketing Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Mobile Marketing Market Outlook by Type
- 10.2.2 Middle East and Africa Mobile Marketing Market Outlook by Application
- 10.3 Middle East and Africa Mobile Marketing Market Outlook by Country
- 10.3.1 Saudi Arabia Mobile Marketing Market Outlook, 2021- 2032
- 10.3.2 The UAE Mobile Marketing Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Mobile Marketing Market Outlook, 2021- 2032
- 10.3.4 South Africa Mobile Marketing Market Outlook, 2021- 2032
- 10.3.5 Egypt Mobile Marketing Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Mobile Marketing Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Adobe Systems Inc
- AT&T Inc
- IBM Corp
- OpenMarket
- Oracle Corp
- Salesforce.Com Inc
- SAP SE
- SAS Institute Inc
- Twitter Inc
- Vibes Media LLC
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
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