Mobile Application SecuritySize, Share, and Outlook, H2-2025 Report-By Type (Anti-Virus, Anti-Theft, Web Security, Data Backup and Recovery, Identity Access Management (IAM) And Authentication), By Application (Large Enterprise, Small and Medium Enterpris

Mobile Application Security Market Outlook
The Mobile Application Security Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Mobile Application Security market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Mobile Application Security segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Anti-Virus, Anti-Theft, Web Security, Data Backup and Recovery, Identity Access Management (IAM) And Authentication), By Application (Large Enterprise, Small and Medium Enterprises, Individuals), By Testing (Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Runtime Application Self-Protection (RASP)), By Deployment (On-Premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail, Government, IT And Telecom), By Service (Managed, Professional). Over 70 tables and charts showcase findings from our latest survey report on Mobile Application Security markets.

Mobile Application Security Market Insights, 2025
The Mobile Application Security Market in 2025 is increasingly critical as mobile apps serve as primary touchpoints for banking, shopping, healthcare, and government services. Security threats now go far beyond basic malware, including code injection, man-in-the-middle attacks, insecure APIs, and reverse engineering. In response, mobile app security has evolved into a multi-layered approach involving secure coding practices, app shielding, runtime application self-protection (RASP), and mobile threat defense (MTD) tools. Enterprises are embedding security into their DevOps workflows with static and dynamic analysis tools (SAST/DAST) that catch vulnerabilities during development. Regulatory compliance for mobile data protection—especially under GDPR, HIPAA, and regional privacy laws—has increased scrutiny on mobile encryption, tokenization, and consent management. App stores are also tightening security reviews, encouraging developers to adopt more proactive measures. Biometric authentication, device attestation, and fraud analytics are being used in tandem to prevent credential stuffing and bot-based attacks. With mobile wallets and digital IDs gaining traction, securing mobile apps is no longer optional—it’s mission-critical..

Five Trends that will define global Mobile Application Security market in 2025 and Beyond
A closer look at the multi-million market for Mobile Application Security identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Mobile Application Security companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Mobile Application Security vendors.

What are the biggest opportunities for growth in the Mobile Application Security industry?
The Mobile Application Security sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Mobile Application Security Market Segment Insights
The Mobile Application Security industry presents strong offers across categories. The analytical report offers forecasts of Mobile Application Security industry performance across segments and countries. Key segments in the industry include- By Type (Anti-Virus, Anti-Theft, Web Security, Data Backup and Recovery, Identity Access Management (IAM) And Authentication), By Application (Large Enterprise, Small and Medium Enterprises, Individuals), By Testing (Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Runtime Application Self-Protection (RASP)), By Deployment (On-Premises, Cloud-Based), By End-User (BFSI, Healthcare, Retail, Government, IT And Telecom), By Service (Managed, Professional). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Mobile Application Security market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Mobile Application Security industry ecosystem. It assists decision-makers in evaluating global Mobile Application Security market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Mobile Application Security industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Mobile Application Security Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Mobile Application Security Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Mobile Application Security with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Mobile Application Security market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Mobile Application Security market Insights- Vendors are exploring new opportunities within the US Mobile Application Security industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Mobile Application Security companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Mobile Application Security market.

Latin American Mobile Application Security market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Mobile Application Security Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Mobile Application Security markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Mobile Application Security markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Mobile Application Security companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Airpatrol Corp, Avast Software S.R.O., Avg Technologies, Kaspersky Lab, Lookout Inc, Mcafee, Mobileiron, Symantec Corp, Trend Micro Inc, Vmware.

Mobile Application Security Market Segmentation
By Type
Anti-Virus
Anti-Theft
Web Security
Data Backup and Recovery
Identity Access Management (IAM) And Authentication
By Application
Large Enterprise
Small and Medium Enterprises
Individuals
By Testing
Static Application Security Testing (SAST)
Dynamic Application Security Testing (DAST)
Interactive Application Security Testing (IAST)
Runtime Application Self-Protection (RASP)
By Deployment
On-Premises
Cloud-Based
By End-User
BFSI
Healthcare
Retail
Government
IT And Telecom
By Service
Managed
Professional

Leading Companies
Airpatrol Corp
Avast Software S.R.O.
Avg Technologies
Kaspersky Lab
Lookout Inc
Mcafee
Mobileiron
Symantec Corp
Trend Micro Inc
Vmware

Reasons to Buy the report

Make informed decisions through long and short-term forecasts across 22 countries and segments.

Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.

Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.

Get an integrated understanding of the entire market ecosystem and companies.

Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.

Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.

Get free Excel spreadsheet and PPT versions along with the report PDF.

Show more