Mobile App AnalyticsSize, Share, and Outlook, H2-2025 Report-By Type (Software, Services), By Application (User Acquisition and Engagement Analytics, Activation & Retention Analytics, Revenue Analytics, Real-time analytics, Referral, Others), By Enterpris
Description
Mobile App Analytics Market Outlook
The Mobile App Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Mobile App Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Mobile App Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Software, Services), By Application (User Acquisition and Engagement Analytics, Activation & Retention Analytics, Revenue Analytics, Real-time analytics, Referral, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By Deployment (Cloud-Based, On-Premise), By Platform (IOS, Android, Others), By Subscription (One Time, Monthly, Annually). Over 70 tables and charts showcase findings from our latest survey report on Mobile App Analytics markets.
Mobile App Analytics Market Insights, 2025
The Mobile App Analytics Market in 2025 plays a vital role in helping developers, marketers, and product teams measure and optimize user engagement, retention, monetization, and app performance. These platforms provide real-time insights into user behavior, funnel analysis, crash reports, and attribution tracking across iOS, Android, and cross-platform apps. Leading tools such as Firebase (Google), Mixpanel, Amplitude, and Adjust are integrating machine learning to predict churn, personalize experiences, and automate campaign optimization. In 2025, privacy regulations like GDPR and Apple’s App Tracking Transparency are reshaping analytics strategies, leading to increased reliance on first-party data and privacy-centric attribution models. App publishers in gaming, fintech, e-commerce, and healthtech are leveraging analytics to drive user lifetime value and improve app store rankings. As mobile becomes the dominant interface for digital interactions, app analytics is emerging as the nerve center of data-driven mobile strategy..
Five Trends that will define global Mobile App Analytics market in 2025 and Beyond
A closer look at the multi-million market for Mobile App Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Mobile App Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Mobile App Analytics vendors.
What are the biggest opportunities for growth in the Mobile App Analytics industry?
The Mobile App Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Mobile App Analytics Market Segment Insights
The Mobile App Analytics industry presents strong offers across categories. The analytical report offers forecasts of Mobile App Analytics industry performance across segments and countries. Key segments in the industry include- By Type (Software, Services), By Application (User Acquisition and Engagement Analytics, Activation & Retention Analytics, Revenue Analytics, Real-time analytics, Referral, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By Deployment (Cloud-Based, On-Premise), By Platform (IOS, Android, Others), By Subscription (One Time, Monthly, Annually). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Mobile App Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Mobile App Analytics industry ecosystem. It assists decision-makers in evaluating global Mobile App Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Mobile App Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Mobile App Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Mobile App Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Mobile App Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Mobile App Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Mobile App Analytics market Insights- Vendors are exploring new opportunities within the US Mobile App Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Mobile App Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Mobile App Analytics market.
Latin American Mobile App Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Mobile App Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Mobile App Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Mobile App Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Mobile App Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Adjust GmbH, Adobe Inc, Amazon Pinpoint, Appdynamics, Appsee, Appsflyer, Buildfire, Countly, IBM Corp, Localytics.
Mobile App Analytics Market Segmentation
By Type
Software
Services
By Application
User Acquisition and Engagement Analytics
Activation & Retention Analytics
Revenue Analytics
Real-time analytics
Referral
Others
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By Deployment
Cloud-Based
On-Premise
By Platform
IOS
Android
Others
By Subscription
One Time
Monthly
Annually
Leading Companies
Adjust GmbH
Adobe Inc
Amazon Pinpoint
Appdynamics
Appsee
Appsflyer
Buildfire
Countly
IBM Corp
Localytics
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Mobile App Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Mobile App Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Mobile App Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Software, Services), By Application (User Acquisition and Engagement Analytics, Activation & Retention Analytics, Revenue Analytics, Real-time analytics, Referral, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By Deployment (Cloud-Based, On-Premise), By Platform (IOS, Android, Others), By Subscription (One Time, Monthly, Annually). Over 70 tables and charts showcase findings from our latest survey report on Mobile App Analytics markets.
Mobile App Analytics Market Insights, 2025
The Mobile App Analytics Market in 2025 plays a vital role in helping developers, marketers, and product teams measure and optimize user engagement, retention, monetization, and app performance. These platforms provide real-time insights into user behavior, funnel analysis, crash reports, and attribution tracking across iOS, Android, and cross-platform apps. Leading tools such as Firebase (Google), Mixpanel, Amplitude, and Adjust are integrating machine learning to predict churn, personalize experiences, and automate campaign optimization. In 2025, privacy regulations like GDPR and Apple’s App Tracking Transparency are reshaping analytics strategies, leading to increased reliance on first-party data and privacy-centric attribution models. App publishers in gaming, fintech, e-commerce, and healthtech are leveraging analytics to drive user lifetime value and improve app store rankings. As mobile becomes the dominant interface for digital interactions, app analytics is emerging as the nerve center of data-driven mobile strategy..
Five Trends that will define global Mobile App Analytics market in 2025 and Beyond
A closer look at the multi-million market for Mobile App Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Mobile App Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Mobile App Analytics vendors.
What are the biggest opportunities for growth in the Mobile App Analytics industry?
The Mobile App Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Mobile App Analytics Market Segment Insights
The Mobile App Analytics industry presents strong offers across categories. The analytical report offers forecasts of Mobile App Analytics industry performance across segments and countries. Key segments in the industry include- By Type (Software, Services), By Application (User Acquisition and Engagement Analytics, Activation & Retention Analytics, Revenue Analytics, Real-time analytics, Referral, Others), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By Deployment (Cloud-Based, On-Premise), By Platform (IOS, Android, Others), By Subscription (One Time, Monthly, Annually). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Mobile App Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Mobile App Analytics industry ecosystem. It assists decision-makers in evaluating global Mobile App Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Mobile App Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Mobile App Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Mobile App Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Mobile App Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Mobile App Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Mobile App Analytics market Insights- Vendors are exploring new opportunities within the US Mobile App Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Mobile App Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Mobile App Analytics market.
Latin American Mobile App Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Mobile App Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Mobile App Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Mobile App Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Mobile App Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Adjust GmbH, Adobe Inc, Amazon Pinpoint, Appdynamics, Appsee, Appsflyer, Buildfire, Countly, IBM Corp, Localytics.
Mobile App Analytics Market Segmentation
By Type
Software
Services
By Application
User Acquisition and Engagement Analytics
Activation & Retention Analytics
Revenue Analytics
Real-time analytics
Referral
Others
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By Deployment
Cloud-Based
On-Premise
By Platform
IOS
Android
Others
By Subscription
One Time
Monthly
Annually
Leading Companies
Adjust GmbH
Adobe Inc
Amazon Pinpoint
Appdynamics
Appsee
Appsflyer
Buildfire
Countly
IBM Corp
Localytics
Reasons to Buy the report
Table of Contents
160 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Mobile App Analytics Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Mobile App Analytics Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Mobile App Analytics Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Mobile App Analytics Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Mobile App Analytics Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- Software
- Services
- By Application
- User Acquisition and Engagement Analytics
- Activation & Retention Analytics
- Revenue Analytics
- Real-time analytics
- Referral
- Others
- By Enterprise Size
- Large Enterprises
- Small and Medium Enterprises
- By Deployment
- Cloud-Based
- On-Premise
- By Platform
- IOS
- Android
- Others
- By Subscription
- One Time
- Monthly
- Annually
- 6. Global Mobile App Analytics Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Mobile App Analytics Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Mobile App Analytics Market Trends and Growth Opportunities
- 6.2.1 North America Mobile App Analytics Market Outlook by Type
- 6.2.2 North America Mobile App Analytics Market Outlook by Application
- 6.3 North America Mobile App Analytics Market Outlook by Country
- 6.3.1 The US Mobile App Analytics Market Outlook, 2021- 2032
- 6.3.2 Canada Mobile App Analytics Market Outlook, 2021- 2032
- 6.3.3 Mexico Mobile App Analytics Market Outlook, 2021- 2032
- 7. Europe Mobile App Analytics Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Mobile App Analytics Market Trends and Growth Opportunities
- 7.2.1 Europe Mobile App Analytics Market Outlook by Type
- 7.2.2 Europe Mobile App Analytics Market Outlook by Application
- 7.3 Europe Mobile App Analytics Market Outlook by Country
- 7.3.2 Germany Mobile App Analytics Market Outlook, 2021- 2032
- 7.3.3 France Mobile App Analytics Market Outlook, 2021- 2032
- 7.3.4 The UK Mobile App Analytics Market Outlook, 2021- 2032
- 7.3.5 Spain Mobile App Analytics Market Outlook, 2021- 2032
- 7.3.6 Italy Mobile App Analytics Market Outlook, 2021- 2032
- 7.3.7 Russia Mobile App Analytics Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Mobile App Analytics Market Outlook, 2021- 2032
- 8. Asia Pacific Mobile App Analytics Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Mobile App Analytics Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Mobile App Analytics Market Outlook by Type
- 8.2.2 Asia Pacific Mobile App Analytics Market Outlook by Application
- 8.3 Asia Pacific Mobile App Analytics Market Outlook by Country
- 8.3.1 China Mobile App Analytics Market Outlook, 2021- 2032
- 8.3.2 India Mobile App Analytics Market Outlook, 2021- 2032
- 8.3.3 Japan Mobile App Analytics Market Outlook, 2021- 2032
- 8.3.4 South Korea Mobile App Analytics Market Outlook, 2021- 2032
- 8.3.5 Australia Mobile App Analytics Market Outlook, 2021- 2032
- 8.3.6 South East Asia Mobile App Analytics Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Mobile App Analytics Market Outlook, 2021- 2032
- 9. South America Mobile App Analytics Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Mobile App Analytics Market Trends and Growth Opportunities
- 9.2.1 South America Mobile App Analytics Market Outlook by Type
- 9.2.2 South America Mobile App Analytics Market Outlook by Application
- 9.3 South America Mobile App Analytics Market Outlook by Country
- 9.3.1 Brazil Mobile App Analytics Market Outlook, 2021- 2032
- 9.3.2 Argentina Mobile App Analytics Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Mobile App Analytics Market Outlook, 2021- 2032
- 10. Middle East and Africa Mobile App Analytics Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Mobile App Analytics Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Mobile App Analytics Market Outlook by Type
- 10.2.2 Middle East and Africa Mobile App Analytics Market Outlook by Application
- 10.3 Middle East and Africa Mobile App Analytics Market Outlook by Country
- 10.3.1 Saudi Arabia Mobile App Analytics Market Outlook, 2021- 2032
- 10.3.2 The UAE Mobile App Analytics Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Mobile App Analytics Market Outlook, 2021- 2032
- 10.3.4 South Africa Mobile App Analytics Market Outlook, 2021- 2032
- 10.3.5 Egypt Mobile App Analytics Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Mobile App Analytics Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Adjust GmbH
- Adobe Inc
- Amazon Pinpoint
- Appdynamics
- Appsee
- Appsflyer
- Buildfire
- Countly
- IBM Corp
- Localytics
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
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