Identity AnalyticsSize, Share, and Outlook, H2-2025 Report-By Application (Account Management, Customer Management, Fraud Detection, GRC Management), By End-User (Retail, BFSI, Government and Defense, IT and Telecom, Healthcare and Hospitality, Others), B
Description
Identity Analytics Market Outlook
The Identity Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Identity Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Identity Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Account Management, Customer Management, Fraud Detection, GRC Management), By End-User (Retail, BFSI, Government and Defense, IT and Telecom, Healthcare and Hospitality, Others), By Component (Solution, Services), By Deployment (On Premises, Cloud-based). Over 70 tables and charts showcase findings from our latest survey report on Identity Analytics markets.
Identity Analytics Market Insights, 2025
The Identity Analytics Market is expanding with AI-powered real-time user identity verification, ML-driven automated risk scoring, and blockchain-backed decentralized identity management to enhance cybersecurity. Companies such as IBM Security, Okta, and RSA Security are integrating deep learning-enhanced behavioral anomaly detection, AI-powered automated access provisioning, and cloud-native enterprise-wide identity lifecycle management to improve security frameworks. The adoption of AI-enhanced adaptive authentication strategies, ML-powered fraud detection for identity theft, and blockchain-backed self-sovereign identity solutions is reshaping enterprise security models. Additionally, real-time AI-powered biometric authentication, deep learning-driven continuous user access monitoring, and cloud-native AI-assisted compliance tracking are driving next-gen identity analytics solutions..
Five Trends that will define global Identity Analytics market in 2025 and Beyond
A closer look at the multi-million market for Identity Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Identity Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Identity Analytics vendors.
What are the biggest opportunities for growth in the Identity Analytics industry?
The Identity Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Identity Analytics Market Segment Insights
The Identity Analytics industry presents strong offers across categories. The analytical report offers forecasts of Identity Analytics industry performance across segments and countries. Key segments in the industry include- By Application (Account Management, Customer Management, Fraud Detection, GRC Management), By End-User (Retail, BFSI, Government and Defense, IT and Telecom, Healthcare and Hospitality, Others), By Component (Solution, Services), By Deployment (On Premises, Cloud-based). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Identity Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Identity Analytics industry ecosystem. It assists decision-makers in evaluating global Identity Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Identity Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Identity Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Identity Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Identity Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Identity Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Identity Analytics market Insights- Vendors are exploring new opportunities within the US Identity Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Identity Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Identity Analytics market.
Latin American Identity Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Identity Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Identity Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Identity Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Identity Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Brainwave GRC, Centrify, Confluxsys, Evidian, Gurucul, Happiest Minds, Hitachi ID Systems, ID Analytics, LogRhythm, NetIQ, Nexis GmbH, One Identity, Oracle, Quantum Secure, SailPoint Technologies, Verint Systems.
Identity Analytics Market Segmentation
By Application
Account Management
Customer Management
Fraud Detection
GRC Management
By End-User
Retail
BFSI
Government and Defense
IT and Telecom
Healthcare and Hospitality
Others
By Component
Solution
Services
By Deployment
On Premises
Cloud-based
Leading Companies
Brainwave GRC
Centrify
Confluxsys
Evidian
Gurucul
Happiest Minds
Hitachi ID Systems
ID Analytics
LogRhythm
NetIQ
Nexis GmbH
One Identity
Oracle
Quantum Secure
SailPoint Technologies
Verint Systems
Reasons to Buy the report Make informed decisions through long and short-term forecasts across 22 countries and segments. Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond. Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies. Get an integrated understanding of the entire market ecosystem and companies. Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion. Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights. Get free Excel spreadsheet and PPT versions along with the report PDF.
The Identity Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Identity Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Identity Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Application (Account Management, Customer Management, Fraud Detection, GRC Management), By End-User (Retail, BFSI, Government and Defense, IT and Telecom, Healthcare and Hospitality, Others), By Component (Solution, Services), By Deployment (On Premises, Cloud-based). Over 70 tables and charts showcase findings from our latest survey report on Identity Analytics markets.
Identity Analytics Market Insights, 2025
The Identity Analytics Market is expanding with AI-powered real-time user identity verification, ML-driven automated risk scoring, and blockchain-backed decentralized identity management to enhance cybersecurity. Companies such as IBM Security, Okta, and RSA Security are integrating deep learning-enhanced behavioral anomaly detection, AI-powered automated access provisioning, and cloud-native enterprise-wide identity lifecycle management to improve security frameworks. The adoption of AI-enhanced adaptive authentication strategies, ML-powered fraud detection for identity theft, and blockchain-backed self-sovereign identity solutions is reshaping enterprise security models. Additionally, real-time AI-powered biometric authentication, deep learning-driven continuous user access monitoring, and cloud-native AI-assisted compliance tracking are driving next-gen identity analytics solutions..
Five Trends that will define global Identity Analytics market in 2025 and Beyond
A closer look at the multi-million market for Identity Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Identity Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Identity Analytics vendors.
What are the biggest opportunities for growth in the Identity Analytics industry?
The Identity Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Identity Analytics Market Segment Insights
The Identity Analytics industry presents strong offers across categories. The analytical report offers forecasts of Identity Analytics industry performance across segments and countries. Key segments in the industry include- By Application (Account Management, Customer Management, Fraud Detection, GRC Management), By End-User (Retail, BFSI, Government and Defense, IT and Telecom, Healthcare and Hospitality, Others), By Component (Solution, Services), By Deployment (On Premises, Cloud-based). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Identity Analytics market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Identity Analytics industry ecosystem. It assists decision-makers in evaluating global Identity Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Identity Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Identity Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Identity Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Identity Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Identity Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Identity Analytics market Insights- Vendors are exploring new opportunities within the US Identity Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Identity Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Identity Analytics market.
Latin American Identity Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Identity Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Identity Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Identity Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Identity Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Brainwave GRC, Centrify, Confluxsys, Evidian, Gurucul, Happiest Minds, Hitachi ID Systems, ID Analytics, LogRhythm, NetIQ, Nexis GmbH, One Identity, Oracle, Quantum Secure, SailPoint Technologies, Verint Systems.
Identity Analytics Market Segmentation
By Application
Account Management
Customer Management
Fraud Detection
GRC Management
By End-User
Retail
BFSI
Government and Defense
IT and Telecom
Healthcare and Hospitality
Others
By Component
Solution
Services
By Deployment
On Premises
Cloud-based
Leading Companies
Brainwave GRC
Centrify
Confluxsys
Evidian
Gurucul
Happiest Minds
Hitachi ID Systems
ID Analytics
LogRhythm
NetIQ
Nexis GmbH
One Identity
Oracle
Quantum Secure
SailPoint Technologies
Verint Systems
Reasons to Buy the report
Table of Contents
170 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Identity Analytics Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Identity Analytics Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Identity Analytics Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Identity Analytics Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Identity Analytics Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Application
- Account Management
- Customer Management
- Fraud Detection
- GRC Management
- By End-User
- Retail
- BFSI
- Government and Defense
- IT and Telecom
- Healthcare and Hospitality
- Others
- By Component
- Solution
- Services
- By Deployment
- On Premises
- Cloud-based
- 6. Global Identity Analytics Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Identity Analytics Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Identity Analytics Market Trends and Growth Opportunities
- 6.2.1 North America Identity Analytics Market Outlook by Type
- 6.2.2 North America Identity Analytics Market Outlook by Application
- 6.3 North America Identity Analytics Market Outlook by Country
- 6.3.1 The US Identity Analytics Market Outlook, 2021- 2032
- 6.3.2 Canada Identity Analytics Market Outlook, 2021- 2032
- 6.3.3 Mexico Identity Analytics Market Outlook, 2021- 2032
- 7. Europe Identity Analytics Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Identity Analytics Market Trends and Growth Opportunities
- 7.2.1 Europe Identity Analytics Market Outlook by Type
- 7.2.2 Europe Identity Analytics Market Outlook by Application
- 7.3 Europe Identity Analytics Market Outlook by Country
- 7.3.2 Germany Identity Analytics Market Outlook, 2021- 2032
- 7.3.3 France Identity Analytics Market Outlook, 2021- 2032
- 7.3.4 The UK Identity Analytics Market Outlook, 2021- 2032
- 7.3.5 Spain Identity Analytics Market Outlook, 2021- 2032
- 7.3.6 Italy Identity Analytics Market Outlook, 2021- 2032
- 7.3.7 Russia Identity Analytics Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Identity Analytics Market Outlook, 2021- 2032
- 8. Asia Pacific Identity Analytics Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Identity Analytics Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Identity Analytics Market Outlook by Type
- 8.2.2 Asia Pacific Identity Analytics Market Outlook by Application
- 8.3 Asia Pacific Identity Analytics Market Outlook by Country
- 8.3.1 China Identity Analytics Market Outlook, 2021- 2032
- 8.3.2 India Identity Analytics Market Outlook, 2021- 2032
- 8.3.3 Japan Identity Analytics Market Outlook, 2021- 2032
- 8.3.4 South Korea Identity Analytics Market Outlook, 2021- 2032
- 8.3.5 Australia Identity Analytics Market Outlook, 2021- 2032
- 8.3.6 South East Asia Identity Analytics Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Identity Analytics Market Outlook, 2021- 2032
- 9. South America Identity Analytics Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Identity Analytics Market Trends and Growth Opportunities
- 9.2.1 South America Identity Analytics Market Outlook by Type
- 9.2.2 South America Identity Analytics Market Outlook by Application
- 9.3 South America Identity Analytics Market Outlook by Country
- 9.3.1 Brazil Identity Analytics Market Outlook, 2021- 2032
- 9.3.2 Argentina Identity Analytics Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Identity Analytics Market Outlook, 2021- 2032
- 10. Middle East and Africa Identity Analytics Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Identity Analytics Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Identity Analytics Market Outlook by Type
- 10.2.2 Middle East and Africa Identity Analytics Market Outlook by Application
- 10.3 Middle East and Africa Identity Analytics Market Outlook by Country
- 10.3.1 Saudi Arabia Identity Analytics Market Outlook, 2021- 2032
- 10.3.2 The UAE Identity Analytics Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Identity Analytics Market Outlook, 2021- 2032
- 10.3.4 South Africa Identity Analytics Market Outlook, 2021- 2032
- 10.3.5 Egypt Identity Analytics Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Identity Analytics Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Brainwave GRC
- Centrify
- Confluxsys
- Evidian
- Gurucul
- Happiest Minds
- Hitachi ID Systems
- ID Analytics
- LogRhythm
- NetIQ
- Nexis GmbH
- One Identity
- Oracle
- Quantum Secure
- SailPoint Technologies
- Verint Systems
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
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